Keyword Optimisation
-
In terms of on page optimization for Key words, should I be trying to optimise the page for all the keywords in my adwords campaign, which is approximately 200… or just the words that generate the most click throughs, etc
-
I agree with all of the comments above. Your homepage is going to be a hodgepodge of keywords and phrases that catch people, and from there I tend to agree with the one keyword per page thought. If your website is only 10 pages deep, optimizing for 200 words is going to be a little crazy. If your website has 2,000 pages and hundreds of products, it's a little easier.
We are still writing content for Google & for Customers. I personally think we have to aim at our customers more that at Google.
There are a few things to take into account for keywords, and in my opinion this part of SEO is pretty similar to good old fashioned marketing and in the big picture you are looking at short-tail vs. long-tail marketing. I'll give 2 examples.
So let's say you sell coffee.
The short-tail keywords for this would be the generic keywords that every coffee company on the planet is using.
- Coffee Beans
- Coffee Cup
- Dark Roast
- Light Roast
- Etc.
Long-Tail keywords are obviously more specific.
- French Dark Roast Coffee
- Flux Capacitor Blend #88
- How Much Caffeine Should I Drink to Optimize My Website?
- How Many Cups of Coffee are In The Great Lakes?
The difference being as follows. Short term keywords are generic, all encompassing. You will be competing with everybody and are going to be much more difficult to optimize for. The long tail keywords are much more specific and although not searched for as often, will be easier to optimize for (generally) and if someone is searching for something as specific as "Flux Capacitor Blend #88" I tend to believe they will probably convert into a sale/lead.
Odds are if your writing good solid content for your website the short tail keywords are probably on there anyway! That coupled with Google's Hummingbird update have really changed how I optimize a website. Keywords are still vital for research, but I will ask you this question.
When was the last time you searched for one or 2 words?
So I would personally pick about 30 keywords maybe a mix of short-tail & long tail. As you progress from there you can add to the list as you climb the ranks!
-
Hello Hardley111,
First you need to ask yourself this question: 'What are my business objectives and goals for measuring company success?'
Once you answer that question you can then begin to identify the keywords that help accomplish the goals needed to consider your campaigns a success.
For example, an Ecommerce company might have a business objective of, 'increase company revenue' and the goal may be 'drive more sales through organic search.'
In the above scenario you wouldn't want to optimize your site for all your keyword terms, you'd instead want to do an organic and paid search analysis to see which keywords are driving organic sales. Keep in mind that paid and organic usually work together, supporting each other's channels; so, it would be beneficial to analyze both acquisition channels and see how they attributing to organic sales growth.
Once you find those keywords then you can create, or identify, the top landing pages for each term and then perform your on-page optimization.
TL&DR
-
Identify your business' objectives
-
Identify the metrics that define a successful campaign. (i.e. revenue)
-
Identify the keywords that support the metrics above. (i.e. buy PRODUCT NAME)
-
Optimize for those keywords. Preferably 1 landing page per keyword/ad group.
-
-
You need to be careful with how this is handled otherwise it won't read right and just end up looking spammy.
When looking at keyword research, look at your main phrases (I choose 4-5 important ones) and then look at synonyms of these.
For example, if I was looking to optimise for the word "glasses", I would try to feature some of the following words in the content too:
- Bifocals
- Rims
- Eyeglasses
- Contact Lenses
- Sunglasses
- Shades
- Specs
- Spectacles
This will give a good spread of meaning to word and show that thought has been put into the copy.
-Andy
-
I would say keywords that have most searched per month or last 12 months. You can check in on..
Google AdWords -> Tools -> Keyword Planner
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Meta keywords
should every site have meta keywords or is this not used anymore? I don't use yoast and prefer rank math but there is nowhere to insert it. when I look at moz bar it shows meta keywords as a field so maybe it is important...
On-Page Optimization | | Mosaj0 -
URL Keyword Variations?
I'm aware that keywords in the url aren't as effective as they used to be, but I'm still convinced that they do have a significant impact (based on results in one of the niches I'm in). My question is, will variations of keywords and "hidden" keywords have as much value as an exact keyword? For example, let's say that I'm trying to target the keyword "day." Will including variations like "daily" in the url work just as well? What about a brand name that includes the keyword hidden in its name, like "Dayest"? And, as a followup question, does including "stop" words have any effect? For example, if I'm trying to target the keyword "Day of the Month", would including "day" and "month" in the url be just as effective as including "day of the month"?
On-Page Optimization | | JABacchetta0 -
Website went from page 10 to 31 for a keyword
Hey Everyone I hope someone could really help me here. My website: goo.gl/5fLqv, it is an ecommerce website and just in the last few days for one my keywords "Wedding Favours" it dropped to page 31 from page 10. Could someone help me please on how to resolve this? Thanks
On-Page Optimization | | VIVOWeb0 -
If I want to rank well on one keyword would it be better to optimize multiple pages on the website for the keyword or should I only optimize one page for that keyword?
If I want to rank well on one keyword would it be better to optimize multiple pages on the website for the keyword or should I only optimize one page for that keyword?
On-Page Optimization | | CustomOnlineMarketing0 -
Keyword in URL
Hi everyone, I've heard many times that keyword prominence in url have a good impact for on-page optimization, even in SEOmoz it is one of the on-page factors. But what if i put keyword in URL then some of the page weight will be targeted to the page in the URL. Which in my vision makes only a negative impact. For ex. Targeted page <a>with keyword "buy car in NY" has a link with anchor text "buy car in NY" pointing on page **, so some weight from A will be transferred to B. Also I think this subject cover a cross linking, so I would like to know, what is the right way of doing cross linking and does it still brings any impact on keyword rankings in SERP.**</a> <a>**Good answer will be appreciated. Cheers, Russel**</a>
On-Page Optimization | | smokin_ace0 -
Complex navigation structure leaving me puzzled with Meta keywords! Would love some help...
Hi there So I have a main navigation, It includes 5 categories Each category contains 4-6 sub categories Within these sub categories, there are 6 - 10 sub sub categories Its a rather complex navigation but allows the end user to land exactly where they want without much mooching. Now my issue is the use of keywords. Should I be feeding the keywords used in the main category through to the sub category and the sub sub category as they are all linked or should I use unique keywords for each sub/sub/sub category? I have added an image of the nav layout so you can see how it works. I hope that makes sense? Could love some help! dHve8.jpg
On-Page Optimization | | onlineforequine0 -
Does the keyword meta tag not matter anymore?
In the SeoMoz report generated, it recommended removing the meta keywords tag as it was no long relevant? why is google no longer considering this?
On-Page Optimization | | mancmusicman0 -
2 URLs, same content, 1 with keywords. Does this hurt me?
I'm in the process of adding some new features to our site and have a question about our URLs. Most of our URLs consist of either sitename.com/contentname or sitename.com/content/contentid I'm in the process of building a directory to those pages. The directory has a number of filters which will ultimately point to the destination page. sitename.com/filter1/filter2/contentid or sitename.com/filter1/filter2/contentname The destinations will have references. From an SEO perspective, I would think I want the filter1/filter2 version of the link indexed since this will add keywords that someone might search for. However, since the filters are dynamic, if someone just searches for contentname I would want to have sitename.com/contentname returned in the search results. Do I get any SEO benefit out of building those filter links as described if they are not the canonical links?
On-Page Optimization | | JoeCotellese810