Keyword Optimisation
-
In terms of on page optimization for Key words, should I be trying to optimise the page for all the keywords in my adwords campaign, which is approximately 200… or just the words that generate the most click throughs, etc
-
I agree with all of the comments above. Your homepage is going to be a hodgepodge of keywords and phrases that catch people, and from there I tend to agree with the one keyword per page thought. If your website is only 10 pages deep, optimizing for 200 words is going to be a little crazy. If your website has 2,000 pages and hundreds of products, it's a little easier.
We are still writing content for Google & for Customers. I personally think we have to aim at our customers more that at Google.
There are a few things to take into account for keywords, and in my opinion this part of SEO is pretty similar to good old fashioned marketing and in the big picture you are looking at short-tail vs. long-tail marketing. I'll give 2 examples.
So let's say you sell coffee.
The short-tail keywords for this would be the generic keywords that every coffee company on the planet is using.
- Coffee Beans
- Coffee Cup
- Dark Roast
- Light Roast
- Etc.
Long-Tail keywords are obviously more specific.
- French Dark Roast Coffee
- Flux Capacitor Blend #88
- How Much Caffeine Should I Drink to Optimize My Website?
- How Many Cups of Coffee are In The Great Lakes?
The difference being as follows. Short term keywords are generic, all encompassing. You will be competing with everybody and are going to be much more difficult to optimize for. The long tail keywords are much more specific and although not searched for as often, will be easier to optimize for (generally) and if someone is searching for something as specific as "Flux Capacitor Blend #88" I tend to believe they will probably convert into a sale/lead.
Odds are if your writing good solid content for your website the short tail keywords are probably on there anyway! That coupled with Google's Hummingbird update have really changed how I optimize a website. Keywords are still vital for research, but I will ask you this question.
When was the last time you searched for one or 2 words?
So I would personally pick about 30 keywords maybe a mix of short-tail & long tail. As you progress from there you can add to the list as you climb the ranks!
-
Hello Hardley111,
First you need to ask yourself this question: 'What are my business objectives and goals for measuring company success?'
Once you answer that question you can then begin to identify the keywords that help accomplish the goals needed to consider your campaigns a success.
For example, an Ecommerce company might have a business objective of, 'increase company revenue' and the goal may be 'drive more sales through organic search.'
In the above scenario you wouldn't want to optimize your site for all your keyword terms, you'd instead want to do an organic and paid search analysis to see which keywords are driving organic sales. Keep in mind that paid and organic usually work together, supporting each other's channels; so, it would be beneficial to analyze both acquisition channels and see how they attributing to organic sales growth.
Once you find those keywords then you can create, or identify, the top landing pages for each term and then perform your on-page optimization.
TL&DR
-
Identify your business' objectives
-
Identify the metrics that define a successful campaign. (i.e. revenue)
-
Identify the keywords that support the metrics above. (i.e. buy PRODUCT NAME)
-
Optimize for those keywords. Preferably 1 landing page per keyword/ad group.
-
-
You need to be careful with how this is handled otherwise it won't read right and just end up looking spammy.
When looking at keyword research, look at your main phrases (I choose 4-5 important ones) and then look at synonyms of these.
For example, if I was looking to optimise for the word "glasses", I would try to feature some of the following words in the content too:
- Bifocals
- Rims
- Eyeglasses
- Contact Lenses
- Sunglasses
- Shades
- Specs
- Spectacles
This will give a good spread of meaning to word and show that thought has been put into the copy.
-Andy
-
I would say keywords that have most searched per month or last 12 months. You can check in on..
Google AdWords -> Tools -> Keyword Planner
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is it better to shorten my existing url to use only keyword after domain with a 301 redirect from existing url
I have a long existing URL that has included my key word but the url has about 5 additional words in the text ( eg url would have " /super widgets in stock at the widget store " as url text after domain. keywords is super widget The URL was at the top of search results for my keyword for many years until recently. Is it better to shorten my url text to now use only my keyword " /super-widgets " after the domain with a 301 direct from my existing url to optimize it Thanks
On-Page Optimization | | mrkingsley2 -
Keyword/phrase proximity
I'm curious about opinions regarding how the search algorithms treat multiple key phrases that may reside in one long tail key phrase. So for example: If I'm optimizing for "New York Litigation Lawyer", would that also give me rankings for "New York Lawyer"? My thought is that the former will be considered the primary keyword and rankings will improve mostly for that, but that the latter keyword could also possibly see some lift as well. Thanks!
On-Page Optimization | | nickturner9221 -
Keyword Saturation
Hi guys, A run a niche price comparison website and the keywords I'm targeting are the product names themselves. I recall Moz recommended that using the keyword too many times on site was not a good thing. Typically, I would have a unique description for the products and the list of merchants, prices, links to thier site and thier product names. This resulted in my keyword appearing many times on site, in slightly different forms (the product names were taken from the merchants feed) I no longer see this warning in the recomended and I believe it is more transparent for my visitors if they see the merchants website name on my site. Is it safe to put them back on my site? Mark
On-Page Optimization | | MrPenguin0 -
Appropriate Keyword Usage in Document
Moz on page grader - Text content is very important for modern SEO. In order to optimize your chances of ranking higher for the targeted keyword(s), we recommend using the targeted keyword(s) at least 4 times. Recommendation: Add at least 4 instances of the targeted keyword(s) to the document text of this page. Is there any preferred word count for the web page/blog? for example it is not good to add keyword 4 time in 200 words content. and We need to add exact keyword 4 times in the content?
On-Page Optimization | | marknorman0 -
Keywords to optimize
In the menu there's an item with a submenu with 4 items (pages) and another item with a submenu with almost the same pages with a litle bit different content. The problem is that one keyword can be applied and must be applied to the similar pages (the topic is very similar). I guess the number of keywords that we optimize is also important too. Optimizing minimun 8 keywords seems to me very hard. I' was told to optimize for a very low number of keywords but then we have the problem of redundancy. What should I do? Thanks!
On-Page Optimization | | juanmiguelcr0 -
Keywords & ranking
I am working for a social networking site called Yookos. Much our content is user-generated. How can i add keywords onto the site to make sure our site appears in the SERPS? Also what techniques can i use to make our social site rank highly? Do the other SEO techniques apply here?
On-Page Optimization | | seoworx1230 -
When Adding content to the site. Should I use the same keyword term on each page or select a secondary keyword to focus on?
I have created a site www.autoinsurancefremontca.com. The index page is SEO for the key term auto insurance fremont ca. I want to add more content on another page of this site. Should I have that page also SEO'd for the same keyword or should I pick another keyword to focus on?
On-Page Optimization | | Greenpeak0 -
On page Analysis... how does seomoz choose to match a keyword to a url?
On my "On Page" analysis report it show me a couple pages that have D ratings... one key phrase is "my destination lodging" and it is matching it up with a url like mydomain.com/my-destination-hotels.html. It says I'm ranking 37th for this term.... Is it just suggesting that I optimize this url because it is already ranking for that term? So should I create a different page with a different url to better match this phrase? Thanks for any ideas.
On-Page Optimization | | PillarMarketing0