Need advice on Paying for content?
-
Hi,
We would like to attracting more readers onto our blog by accepting guest posting from external bloggers. Could anyone refer any good artricles on MOZ about the best practices on managing the activities and what would be the normal KPIs and ROI?
-
-
Hi, Thanks for the update and the info is helpful
The reason of not paying for content is it because that would turn the post into a form of advertisement therefore it would drop the value to the audience?
Some of the online guest posting sites like MYBlogGuest has a monthly fee is it not considered as paying for content?
Thanks again
-
In addition, here's a post I wrote about how we review content and some of our process for guest posting at Moz.
-
I'm not greatly familiar with this topic but this is what I suggest.
- For starters: Don't Pay For Content. Not even for guest posts.
In my opinion, you should just be able to ask someone to write a guest post on a certain topic, maybe you think someone else's point of view might be better than your own or you just don't want to write about it. You both will benefit from the post if it is a well written post, it is marketed correctly and linked back to the authors site.
I think the ROI can be represented by traffic increases and user engagement. If you are running adwords then you might find a monetary return that way. If you are selling a product and the article helps direct readers to your site or product you can monitor the monetary gains that way.
Setup Goals tracking in google analytics and track visits through article to your products (you can create a funnel all the way through checkout if you want). I hope all o this makes sense. like I said above, I'm not really familiar with guest posts. Oh and don't forget to return the favor for the guest author!
I just did a search on moz for "guest blogging". Here are a few article links.
The ultimate guide to advanced guest blogging
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Removing old content
Ahoy! Variously I have heard the opinion that content which does not generate regular search traffic (let's ballpark it at >10 views in any given month) should be noindexed or even removed. Allegedly this would improve the overall quality of the site, rankings and traffic. I remain doubtful. What would you do if the interest in a given matter goes down over time for any (most) given topics of your content and is replaced by "newer" specific interest? Concrete example: I have a website about (book) reviews. Naturally, there will always be new books; old books are not in the media as much and "forgotten". Nevertheless, the reviews (all unique, based on really having read the books, no trace of the standard back cover copy) are obviously still there. Personally I feel that they do not really lose any value - they are still reviews of that one book, even though it is not the most recent one. So, what would you do: Deindex "older" book reviews after a certain time? Even remove them completely? Just let them run? I am looking forward to your opinions - and even your experience if you have done something like this! Nico
Content Development | | netzkern_AG0 -
Duplicate Content
Hi All, I am doing work for a rug company that acts as a third party. They have close to 4,000+ products. Each rug belongs to a collection. The collection has one main description that is the same throughout every rug in the collection. Ex. One Collection has 15 rugs, all with the same description. Should I take the time and change every single description? I think the answer is yes but I wanted another opinion. Thanks
Content Development | | Mike.NW0 -
What if your content is getting social shares but no links?
Suppose you have a weekly blog article and sometimes your articles earn social shares (e.g. 23 +1's on Google Plus on one article but normally 3-5 social shares). One out of 10 earns an organic link from a random blog. Would you continue publishing these blog posts?
Content Development | | ProjectLabs0 -
Same Press Release Content ?
I recently distribute my first ever PR to PRlog site. Now i am planning to move the PR to other PR sites, should i use the same content which i already submitted or again the same thing spun article will do ?
Content Development | | chandubaba0 -
My Blog needs more hits
Hi I am trying to find a site which can help drive more traffic to my blog. At the moment I am only getting traffic from social media (namely twitter) but all other sources are failing me. Does anyone recommend a good site to either help with traffic or is able to ping out posts regularly. (even old ones.) my site http://www.cocoonfxmedia.co.uk/Blog
Content Development | | Cocoonfxmedia0 -
Duplicate Pages Different Content
Will duplicate pages different content hurt rankings/seo E-commerce Site is plugin style with WYSIWYG editor allowing for full customization, all pages are setup with basic default content. Ive created custom pages with content/keywords to begin seo on them I have two pages www.domain.com/sports/hockey and www.domain.com/nhl-tickets The first url is default, with a single H1tag, + Default Meta+Title tags, the second is the content rich page, and structured properly, both of which show up on the site, should I block the first url from displaying at all? The reason I am asking is because ive also setup breadcrumb links, which makes all of these category url's accessible on the site, I cannot edit breadcrumb links, we can either have them there or remove them. Thank you Very Much!!
Content Development | | TP_Marketing0 -
How much content is needed
I have two clients whose websites have landing pages that feature a number of product links. In order to meet SEO/Google best practices, do I need to have additional content on these specific pages or will the links suffice? (Getpaper is an ecommerce; inpak is not) Any thoughts would be appreciated. http://www.getpaper.com/find-paper/inkjet-plotter-paper/color-bond-21-lb http://www.inpaksystems.com/bag-closing/bag-sewing
Content Development | | TopFloor0 -
Is Creating a Lot of Content A Bad SEO Strategy?
In Danny Dover's book, Search Engine Optimization Secrets, he talks about how every page on your site should be at least a little linkworthy, or it is just sucking link juice from the rest of the site and not contributing any. Does this mean that creating a lot of content, (like a daily news article on your site that summarizes industry news or something similar) is not a good SEO strategy? Should you limit the amount of content pages on your site unless it can attract links or hits on one of your target keywords? Thanks!
Content Development | | SparkplugDigital0