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A special character star (*) being shown under keywords in Google Analytics from 5th June 2014

Reporting & Analytics

1552

vivekrathore last edited by

We have noticed that * (star) is being displayed as a keyword in our Google Analytics account since 5th June'2014.

It is visible in Google Analytics > Acquisition > Keywords > Paid Keywords

Similarly, (remarketing/content targeting) is also being shown as a keyword since 13th June'14

Did any of you guys saw this in your google analytics account.....
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vivekrathore last edited by

Hi Lantec,

Thanks for quick response. What i understand is that this traffic is coming from Product listings.

However we do not have product listings, so it seems unlikely.

Regards
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Lantec last edited by

Hi Anir,

This signified keyword referrals that clicked on Product Ad listings.

Thanks
Rick
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