"Search Box Optimization"
-
A client of ours recently received en email from a random SEO "company" claiming they could increase website traffic using a technique known as "search box optimization".
Essentially, they are claiming they can insert a company name into the autocomplete results on Google.
Clearly, this isn't a legitimate service - however, is it a well known technique?
Despite our recommendation to not move forward with it, the client is still very intrigued.
Here is a video of a similar service:
https://www.youtube.com/watch?v=zW2Fz6dy1_A -
"So, if these guys don't even have their own queries nailed down then they either are not very good at this or the cost isn't worth it even for them."
Sounds legit. This seems to be a bait and switch service directed at those unfamilar with seo to get them intrigued. Gotta love those pesky seo emails selling dreams every day! We get quite a few of them here. Most go straight to the trash folder. Wonder what they tell the client when it doesnt work and they don't show up in auto suggest? lol
-
Go type "search box optimization". Nuthin'
So, if these guys don't even have their own queries nailed down then they either are not very good at this or the cost isn't worth it even for them.
Honestly, this isn't going to work for most queries. The average searcher isn't typing the words in the right order to get YourBusiness added to the end of a query. And, if you watched in that video they had to type out these big, long, improbable, almost worthless queries (that you would probably own anyhow) just to see the brand name. To me that was mighty convincing that this is a baloney service. We were laughing about that here.
-
It's generally a technique that is prohibited by companies that people hired to do this type of thing. For example, people would put up gigs on Amazon Mechanical Turk, asking people to search for a particular phrase, to help them get into autosuggest.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Removing site subdomains from Google search
Hi everyone, I hope you are having a good week? My website has several subdomains that I had shut down some time back and pages on these subdomains are still appearing in the Google search result pages. I want all the URLs from these subdomains to stop appearing in the Google search result pages and I was hoping to see if anyone can help me with this. The subdomains are no longer under my control as I don't have web hosting for these sites (so these subdomain sites just show a default hosting server page). Because of this, I cannot verify these in search console and submit a url/site removal request to Google. In total, there are about 70 pages from these subdomains showing up in Google at the moment and I'm concerned in case these pages have any negative impacts on my SEO. Thanks for taking the time to read my post.
Technical SEO | | QuantumWeb620 -
Sitelinks Search Box
Hello all, I have added the suggested code to my homepage as follows but not getting box in SERP.: Is there syntax error, placement error or something else. Please help!!! This was added 2 month ago.
Technical SEO | | vivekrathore0 -
Javascript is redirecting search bots to mobile
Here is the javascript I am using to send users to the mobile version of my website: This is causing major issues in Bing and Yahoo as the mobile website is the only thing ranking. I'd love any help dissecting this issue. Thanks in advance.
Technical SEO | | ShawnW0 -
WMT "Index Status" vs Google search site:mydomain.com
Hi - I'm working for a client with a manual penalty. In their WMT account they have 2 pages indexed.If I search for "site:myclientsdomain.com" I get 175 results which is about right. I'm not sure what to make of the 2 indexed pages - any thoughts would be very appreciated. google-1.png google-2.png
Technical SEO | | JohnBolyard0 -
Does "?" in my URL have a negative effect?
I am having a difficult time finding specific information about the effect, if any, having a ? within the URL structure. We have the descriptive keyword phrase followed by the ? location id as in this example: http://www.adventuresonly.com/adventure-locations/things-to-do-in-arizona?stateid=124 Any feedback on effect and a corrective process to improve if necessary would be appreciated!
Technical SEO | | RBBonds0 -
URL or sitemap submit to search engines?
Hello, I have just updated content at some URL site links, and I also added new URL content. Should I submit URL or re-create a sitemap then submit it to search engines? And please advise me some tools for submit them?
Technical SEO | | JohnHuynh0 -
My pages are not listed in search results
My URL is: puremobile.comI have two websites: puremobile.ca and puremobile.com : both same products, but different discription , but same title of productwhen i exact search a product for example :** "HTC 70H0029701M Smartphone Case Large"** , puremobile.ca shows up , but not puremobile.com I have no issues with indexing, webmaster tools is indexing normallywhen i search for: puremobile.com "HTC 70H0029701M Smartphone Case Large" , i get the puremobile.com product page.but when i search ANY product (no matter how unique its title or description is : google doesnt display puremobile.commy PR ( as i far as i can see was PR 5 last year, and today when i checked it was PR 0) .. I havent been doing any fishy Link building, some basic blogger outreach ( non paid), and social bookmarking. and my blog is very active and I have original content on my pages.what is causing this? and how can i resolve this issue.any help is greatly appreciated
Technical SEO | | puremobile0 -
301 Redirect "wildcard" question
I have been looking at the SEOmoz redirect guide for some advice but I can't seem to find the answer : http://www.seomoz.org/learn-seo/redirection I have lots of URLs from a previous version of a site that look like the following: sitename.com/-c-25.html?sort=2d&page=1 sitename.com/-c-25.html?sort=3a&page=1 etc etc. I want to write a redirect so whenever a URL with the terms "-c-25.html" is requested it redirects to a specified page, regardless of what comes after the question mark. These URLs were created by our previous ecommerce software. The 'c' is for category, and each page of the cateogry created a different URL. I want to do these so I can rediect all of these URLs to the appropraite new cateogry page in a single redirect. Thanks for any help.
Technical SEO | | craigycraig0