Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
"Search Box Optimization"
-
A client of ours recently received en email from a random SEO "company" claiming they could increase website traffic using a technique known as "search box optimization".
Essentially, they are claiming they can insert a company name into the autocomplete results on Google.
Clearly, this isn't a legitimate service - however, is it a well known technique?
Despite our recommendation to not move forward with it, the client is still very intrigued.
Here is a video of a similar service:
https://www.youtube.com/watch?v=zW2Fz6dy1_A -
"So, if these guys don't even have their own queries nailed down then they either are not very good at this or the cost isn't worth it even for them."
Sounds legit. This seems to be a bait and switch service directed at those unfamilar with seo to get them intrigued. Gotta love those pesky seo emails selling dreams every day! We get quite a few of them here. Most go straight to the trash folder. Wonder what they tell the client when it doesnt work and they don't show up in auto suggest? lol
-
Go type "search box optimization". Nuthin'
So, if these guys don't even have their own queries nailed down then they either are not very good at this or the cost isn't worth it even for them.
Honestly, this isn't going to work for most queries. The average searcher isn't typing the words in the right order to get YourBusiness added to the end of a query. And, if you watched in that video they had to type out these big, long, improbable, almost worthless queries (that you would probably own anyhow) just to see the brand name. To me that was mighty convincing that this is a baloney service. We were laughing about that here.
-
It's generally a technique that is prohibited by companies that people hired to do this type of thing. For example, people would put up gigs on Amazon Mechanical Turk, asking people to search for a particular phrase, to help them get into autosuggest.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Search Console "Text too small to read" Errors
What are the guidelines / best practices for clearing these errors? Google has some pretty vague documentation on how to handle this sort of error. User behavior metrics in GA are pretty much in line with desktop usage and don't show anything concerning Any input is appreciated! Thanks m3F3uOI
Technical SEO | | Digital_Reach2 -
Ranking penalty for "accordion" content -- hidden prior to user interaction
Will content inside an "accordion" module be ranked as non-hidden content? Is there an official guide by google and other search engines addressing this? Example of accordion element: https://v4-alpha.getbootstrap.com/components/collapse/#accordion-example Will all elements in the example above be seen + treated equally by search engines?
Technical SEO | | houlihanlokey1 -
Image Search
Hello Community, I have been reading and researching about image search and trying to find patterns within the results but unfortunately I could not get to a conclusion on 2 matters. Hopefully this community would have the answers I am searching for. 1) Watermarked Images (To remove or not to remove watermark from photos) I see a lot of confusion on this subject and am pretty much confused myself. Although it might be true that watermarked photos do not cause a punishment, it sure does not seem to help. At least in my industry and on a bunch of different random queries I have made, watermarked images are hard to come by on Google's images results. Usually the first results do not have any watermarks. I have read online that Google takes into account user behavior and most users prefer images with no watermark. But again, it is something "I have read online" so I don't have any proof. I would love to have further clarification and, if possible, a definite guide on how to improve my image results. 2) Multiple nested folders (Folder depth) Due to speed concerns our tech guys are using 1 image per folder and created a convoluted folder structure where the photos are actually 9 levels deep. Most of our competition and many small Wordpress blogs outrank us on Google images and on ALL INSTANCES I have checked, their photos are 3, 4 or 5 levels deep. Never inside 9 nested folders.
Technical SEO | | Koki.Mourao
So... A) Should I consider removing the watermark - which is not that intrusive but is visible?
B) Should I try to simplify the folder structure for my photos? Thank you0 -
Stop Words and keyword optimization
Ok, so I understand Google doesn't use stopwords (like "a" or "the"). Therefore if I am optimize for a keyword phrase, and say find an opportunity for say: "how to create stuff something" But it actually reads better as (although doesn't sound completely out of place as above) "how to create stuff in something" Which is better for SEO? (ignore usability \ readability in your replies please and assume it reads reasonably either way as that was just an example)
Technical SEO | | TheWebMastercom0 -
How do I add "noindex" or "nofollow" to a link in Wordpress
It's been a while since I've SEOed a Wordpress site. How do I add "nofollow" or "noindex" to specific links? I highlight the anchor text in the text editor, I click the "link" button. I could have sworn that there used to be an option in the dialogue box that pops up.
Technical SEO | | CsmBill0 -
404 crawl errors from "tel:" link?
I am seeing thousands of 404 errors. Each of the urls is like this: abc.com/abc123/tel:1231231234 Everything is normal about that url except the "/tel:1231231234" these urls are bad with the tel: extension, they are good without it. The only place I can find this character string is on each page we have this code which is used for Iphones and such. What are we doing wrong? Code: Phone: <a href="[tel:1231231234](tel:7858411943)"> (123) 123-1234a>
Technical SEO | | EugeneF0 -
Google is Showing Website as "Untitled"
My freelance designer made some changes to my website and all of a sudden my homepage was showing the title I have in Dmoz. We thought maybe the NOODP tag was not correct, so we edited that a little and now the site is showing as "Untitled". The website is http://www.chemistrystore.com/. Of course he didn't save an old copy that we can revert to. That is a practice that will end. I have no idea why the title and description that we have set for the homepage is not showing in google when it previously was. Another weird thing that I noticed is that when I do ( site:chemistrystore.com ) in Google I get the https version of the site showing with the correct title and description. When I do ( site:www.chemistrystore.com ) in Google I don't have the hompage showing up from what I can tell, but there are 4,000+ pages to the site. My guess is that if it is showing up, it is showing up as "Untitled". My question is.... How can we get Google to start displaying the proper title and description again?
Technical SEO | | slangdon0 -
Is "last modified" time in XML Sitemaps important?
My Tech lead is concerned that his use of a script to generate XML sitemaps for some client sites may be causing negative issues for those sites. His concern centers around the fact that the script generates a sitemap which indicates that every URL page in the site was last modified at the exact same date and time. I have never heard anything to indicate that this might be a problem, but I do know that the sitemaps I generate for other client sites can choose server response or not. What is the best way to generate the sitemap? Last mod from actual time modified, or all set at one date and time?
Technical SEO | | ShaMenz0