What to do with old, outdated and light content on a blog?
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So there's a blog I recently took over - that over the past 2 years has great content. However, with their 800+ published posts.
I'd say that 250-300 posts are light in content, that's nothing more than a small paragraph with no real specificity on what its about - more like general updates.
Now what would best practice be; optimizing all of the posts or deleting the posts and 301'ing the URL to another post/the root?
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Nope - minimal to no traffic
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#1 Users. Anyone reading them? If not, no point for them to exist.
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That's what I was leaning towards. A lot of this content links out to support pages on other sites - so I was a bit weary about losing link juice to other pages. However, I think the content and pages aren't authoritative enough to really show any loss from the dropped links.
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Both of those ideas sound exactly what i would do, if they have credible posts that are valuable to their users then keep them and add to them, maybe share them on social media once you add more relevant content. Or if they really are not anything useful i would delete and 301 to something similar.
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