Can we rank website without main keywords on its homepage?
-
For example my company website on Google Search Engine...
Web Design Company & Digital Agency in Jakarta
coriate.com/
Coriate is a website design & Internet marketing firm in Indonesia. We offer the best web solutions, digital advertising, and SEO Services in the industry.Can I do backlink to it, but different keywords? Like Social Media Management or Facebook Like?
-
You should rank your home page for your company term. If you want to rank for things like "Social Media Management or Facebook Like", then you should create a page called coriate.com/social-media and coriate.com/facebook-like and create an in-depth article about those topics. Create a guide teaching the reader how to be success at those tasks and then advise them your company does those things. Be careful with keyword anchor text backlinking. Focus on creating high quality content, targeting one primary keyword per page, sharing socially and using your network to help promote the content.
-
Can we rank website without main keywords on its homepage?
I'm not 100% clear on what you're asking, but I'm going to take a guess at it. If you're asking does your homepage need to target specific keywords for other pages on your site to rank, the answer is no. I asked a similar question about this a while back, and most people on here told me, that you're home page should be about your brand. As you build out the rest of your site, you can use landing pages to target specific keywords and obtain links for those pages.
Can I do backlink to it, but different keywords? Like Social Media Management or Facebook Like?
Yes, you can. It's good to have a variety of anchor text to your pages. Exact match anchor text looks spammy these days. If you are in control of what that backlink is going to say, however, I would have it be your brand if at all possible. Also, while you want a variety of anchor text, it still needs to be relevant to your site and the page. I don't know enough to say one way or the other if "Social Media Management and Facebook Like" work. It's a judgment call, but if I had to make a choice, I'd say yes. Though, I really couldn't say for certain about the specific example you gave one way or the other.
Best,
Ruben
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can bots crawl this homepage's content?
The website is https://ashleydouglas.com.au/ I tried using http://www.seo-browser.com/ to see if bots could see the content on the site, but the tool was unable to retrieve the page. I used mobile-friendly test and it just rendered some menu links - no content and images. I also used Fetch and Render on Search Console. The result for 'how google sees the page' and 'how a visitor sees the page' are the same and only showing the main header image. Anything below isn't shown. Does this mean that bots can't actually read all content on the page past the header image? I'm not well versed with what's going on with the code. Why are the elements below the header not rendering? Is it the theme? Plugins? Thank you.
On-Page Optimization | | nhhernandez0 -
How specific do I have to be when adding keyword to the meta title which I am trying to rank for?
I am looking for some clarity on what exactly you need to spell out for google in the exact match and what google understands in terms of using keywords in your meta title which I am trying to rank for. For example if my category page is for women's top, with both printed and solid color options, would it be ok to write- "Women's Tops: Printed & Solid Shirts & Tunics" and be able to rank for women's tops, women's printed tops, women's solid shirts etc. or would I have to be more specific and use women's as the keyword modifier before each term and write- "Women's Tops, Women's Printed & Solid Shirts, Women's Tunics"?
On-Page Optimization | | whiteonlySEO0 -
How can i get a higher ranking
Hey All, As a rookie on SEO, I optimised this page http://www.nhad.de/fernstudium/sprachkurse/arabisch/sprachkurse-arabisch/arabisch.aspx for the keywords Arabisch lernen. I saw a huge improvement from position 100+ to position 45. but now it's stuck around this position. Are there any things I missed on this page? Are there still things to increase the ranking? I hope to learn from you. thanks in advance!
On-Page Optimization | | NHA_DistanceLearning0 -
Can we use internal no-follow links without negatively affecting rankings
we are creating a site structure for a travel website. the site homepage has a top navigation bar with 8 top level links and a total link count of 33 links in this (within menus). There are also 10 footer and ad-hoc links As this top navigation bar is a site-wide navigation, when entering s specific "travel destination" page, the "travel destination" page has its own contextual links and reference links, making the total inks on the destination page approx 107. do you think its ok to make all links in the top navigation bar no follow on all pages except the homepage? how would you approach this to create less links to maintain effective link-juice flow to required pages
On-Page Optimization | | Direct_Ram0 -
Do deep pages issues affect homepage chances of ranking?
Hello community, I have a general question: let's say you have some issues in deep pages, like duplicate pages without a canonical tag, or missing description or missing titles, etc.. Will these issues affect the chances of the homepage ranking if the homepage is optimized (no duplicates, canonical, good keywords volume, alt text, etc.) and has none of the issues present in deep pages within the site? Gracias.
On-Page Optimization | | EduardoRuiz0 -
Create a new page or try to improve rankings for homepage
I'm working with a client attempting that competes in the highly competitive anti-virus market with a very limited marketing budget. They are currently ranking well for only a few terms - one is "Free Antivirus trial" - currently position 11 on Google. The top ranking sites have a page SEO'ed for this term. My client's SERP is their homepage, seemingly based primarily on the meta description tag. For SEO and PPC purposes I would like to create a new page specifically for the "Free Antivirus trial" but I'm afraid of messing with the second page listing that currently exists. My question for SEO folks is... Should I create a new, properly SEO'd page or attempt to improve the home page ranking?
On-Page Optimization | | DenverKelly0 -
Keyword confusion
Thanks for taking the time to read through this. I'm currently optimizing a website and have a few structural questions: How should one view targeting keywords with respect to the home page of any given site? EG -> If the home page has the preferred keywords at the beginning of title and the page follows most if not all the recommendations from SEOMOZ tools, why are sub pages outranking my root domain for the set of keywords I'm after? When sub pages use my homepage keyword as the 2nd keyword in its respective title, does that give the overall homepage more power for the keyword it's after? EG. Homepage Title "ABC DEF - DEF ABC - XYZ | Company name I'm targeting "ABC DEF" for the home page Subpage title -> "DEF ABC - ABC DEF - XYZ | Company Name. The sub page keyword is "DEF ABC"
On-Page Optimization | | FPK0 -
What are the benefits of targeting one keyword phrase per page vs. multiple keywords per page
What are the benefits of optimizing a page for one keyword phrase versus a group of similar keywords, like this one that Rand posted on another blog entry http://bit.ly/7LzTxY: Ted Baker Ted Baker London Ted Baker Clothing Ted Baker Mens Ted Baker Mens Clothing Ted Baker Mens Collection
On-Page Optimization | | EricVallee340