Can we rank website without main keywords on its homepage?

[Japracool]

For example my company website on Google Search Engine...

Web Design Company & Digital Agency in Jakarta
coriate.com/
Coriate is a website design & Internet marketing firm in Indonesia. We offer the best web solutions, digital advertising, and SEO Services in the industry.

Can I do backlink to it, but different keywords? Like Social Media Management or Facebook Like?

[BenjaminEvans]

You should rank your home page for your company term. If you want to rank for things like "Social Media Management or Facebook Like", then you should create a page called coriate.com/social-media and coriate.com/facebook-like and create an in-depth article about those topics. Create a guide teaching the reader how to be success at those tasks and then advise them your company does those things. Be careful with keyword anchor text backlinking. Focus on creating high quality content, targeting one primary keyword per page, sharing socially and using your network to help promote the content.

[KempRugeLawGroup]

Can we rank website without main keywords on its homepage?

I'm not 100% clear on what you're asking, but I'm going to take a guess at it. If you're asking does your homepage need to target specific keywords for other pages on your site to rank, the answer is no. I asked a similar question about this a while back, and most people on here told me, that you're home page should be about your brand. As you build out the rest of your site, you can use landing pages to target specific keywords and obtain links for those pages.

Can I do backlink to it, but different keywords? Like Social Media Management or Facebook Like?

Yes, you can. It's good to have a variety of anchor text to your pages. Exact match anchor text looks spammy these days. If you are in control of what that backlink is going to say, however, I would have it be your brand if at all possible. Also, while you want a variety of anchor text, it still needs to be relevant to your site and the page. I don't know enough to say one way or the other if "Social Media Management and Facebook Like" work. It's a judgment call, but if I had to make a choice, I'd say yes. Though, I really couldn't say for certain about the specific example you gave one way or the other.

Best,

Ruben