Correlation between ranking on Google organic result page and ranking on the local listing

[S.Saab]

Hi Moz fans,

A quick question: any correlation between ranking on Google organic result page and ranking on the local listing or vise versa?

Thnx

Saab

[S.Saab]

Many thanx guys, your input is really helpful. I can say that implementing good and helpful content with focus on local and good citations plus strong backlinks will do the magic.

Saab

[irvingw]

If you verify your site with Google in Google Places for Business, Google will trust it more since you confirmed it is definitely your site and not some crappy directory site, and it will rank better organically, plus you will rank in local. It's a very important citation to have since Google trusts Google. Tie it into G+ as well and encourage customers to review you on your places page.

[MiriamEllis]

Hi Saab,

Good question!

Local Rankings - yes, your organic strength is an important part of these

Organic Rankings - your local strength likely plays a small part in these, inasmuch as something like the amount of citations you've built probably does help you organically (think links), but probably not nearly as much as organic strength influences local rankings.

[David-Kley]

I dont agree. Having a local listing showing up high is a great thing, dont get me wrong. Problem with local listings is they dont allow you to modify how the listing displays, the ways you can with organic placement. (schema, rich snippets, authorship, ratings/reviews etc)

Unless you are talking about global as in broad keyword ranking vs. local keyword ranking. Then this post is irrelevant.

[David-Kley]

I think it all comes down to if Google determines it is useful to the user to show a local listing. As to ranking influencing one another, I think its possible. Same way Google looks at ads in Adwords with a quality score and show good ones higher, they probably do this with local listings as well.

Although, I have seen organic sites do well that do not have a local listing.

[Andy.Drinkwater]

Hi Saab,

No, there is no correlation at all - the local results have absolutely no impact on the natural ones at all (unless you count actually appearing for a local search). Search results are littered with examples of this. As an example, a new customer of mine is lagging behind in the SERP race and although she has a local page, she doesn't appear for her key phrase anywhere useful. Her main competitor has no local page but is position 1 for her phrase.

-Andy

[Er_Maqui]

Your local ranking, if your page are correctly oriented, are always better than global ranking. But think, if you doesn't have nothing of global ranking, the local ranking also start as zero.

Then, yes, your global ranking affect the local one. A good global seo gives you good global ranking, and then, promotes your local ranking.