Can someone explain what is exactly a vanity url and how to make it work?
-
Hi guys,
Can someone explain me exactly what is a vanity URL and how to track it on google analytics?
All I know is that these URLs are for tracking offline marketing campaigns such as contest/promotions. Also, would it make sense to create an unbounce campaign to get that vanity url and track it via Google analytics?
Thank you Mozzers!
-
A vanity URL is nothing extravagant. It is simply a URL that looks more appealing for marketing and user appeal. In your example, a vanity URL could simply be created by the website owner that wants to track the effectiveness of a TV campaign. The vanity URL can be a landing page or it can redirect to a "uglier" URL.
Vanity URL is more of a purpose based tactic and nothing special. You can make http://domain.com/vanity-name/ your URL and consider it a "vanity URL" or it can even be http://domain.com/a-witty-punchline-that-is-memorable/
To track it, just simply use an Analytics tool like Google Analytics or use a redirect.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Roger, Can You Please Help Get Me in Mozcon?
I am a newbie to amazing tools like Moz! Yup, I joined in December and there is no looking back and no regrets. Well, until now. Here’s my sad story. I have been hearing about Mozcon for months. And I have told a number of colleagues that I am definitely going to that! Especially since I have two reasons to go all the way to the Northwest in July… My 21YO son is a competitive snowboarder and video blogger living at Mt. Hood during the summer. I can visit him and go to Seattle for Mozcon.
Industry Events | | TFinder
When I checked the site for cost and tickets, the early bird incentive had already expired, so I figured I would pick up my ticket in July. I went ahead and booked the hotel and airfare from North Carolina. So, I am all set.
At the beginning of the month, I go to buy the ticket and they are SOLD OUT!
OMG!
I am already coming and there are no tickets for sale.
I had no idea that a workshop at the big Seattle convention center would sell out.
I know you guys are cool and that you have a super connected following, but SOLD OUT?
I had no idea. I wait listed myself, but I have heard nothing.
So… I am at the crossroads here…
ROGER! Can you please find just one more ticket for the newbie in North Carolina??
Please...
Please help if you can. So disappointed in NC~ Terry0 -
Can anybody help me to remove my website link from wikipedia Spam list ???
My website www.giftbig.com went to spamlist on wikipedia. Can anybody help me to remove it from spam list. I can do all you need to remove from there. Please help me out on this.
Industry Events | | joydeepdas0 -
Is this exact match domain?
Hello, my site has lost 50% visitors during last 2 months. So i need to solve one doubt, is this exact match domain? tuscany-cooking-class.com if yes, what are the procedure to recover my site from this issue? Thanks Alex
Industry Events | | massimobrogi0 -
Can anyone recommend Boston/New England SEO conferences/events?
One of my goals for 2012 is to network more, so I'm trying to find some SEO conferences to attend this year. Unfortunately I don't have much of a travel budget, so I'm looking for events/conferences in the Boston/New England area. I'm open to both large conferences and small local events. Are there any Boston specific groups I should join?
Industry Events | | BostonWright0 -
How to make partnerships with quality sites
I have a small group of insurance related blogs and sites (20). I have been creating useful articles and linked them to my main site. ex. (multiplecarinsurance.net, decisivewebsites.com). I have been sending email to sites that i linked, but I'm never sure if the emails is getting to the right person (webmaster vs sales). And some other time I cant even get and email address. Is there better place to find partners?. I was thinking that maybe there is an internet marketing club, where people openly create and develop partnerships.
Industry Events | | ggplaylist0 -
Where can I find an SEO mentor?
I've been having difficulty finding an SEO mentor that can answer my questions and rate the strategy that I'm currently using, as well as bouncing ideas off their experience. Basically, most SEO companies will not want to do this, and will more likely want to sign you up for a monthly plan in link building, however I want to learn SEO on my own with my team, and many companies in Sydney, I guess, see us as competition and don't want to reveal their 'secrets'. I've read a bunch of books on SEO and we are starting our SEO campaign now, however having someone to speak to now and again to get feedback on our strategy would be invaluable, however is proving very difficult to find. On one hand, I know I just have to take action towards link building and other things,
Industry Events | | HeadStud
however on the other side, it would be good to have someone to give a helping hand and bounce ideas off who has experience. If someone is interested in becoming a mentor for myself as I work to build my digital agency in Sydney pleaes get in contact with me. The pay is $30 - $40p/h depending on experience. Regards0 -
...Link-Building...Y U NO WORK!?
So, my dilemma is this. Even though we are delving into more advanced SEO rather than the standard splash pages, I believe that our results are good, but they can be better. I've researched ALOT from WIEP.net, but I'm not so sure that I am grasping the concept of building links externally.... So this question is primarily discussing what you may have experienced and how IT started to make sense.... Not asking for all the right things or places to go, just NOT what to do or where to go... ok ok, if you CAN or would like to discuss the right places, I'd be much obliged and thanks beforehand! What are your thoughts?
Industry Events | | NewGlobalVentures.comSEOTexas0 -
MozCon Registration - When can we register?
When can us Mozzers pay for this http://www.seomoz.org/mozcon I need to buy my Mozcon tickets for July 27 - July 29, 2011 and begin arranging hotel and airfare before rates go up even more. It's peak season.
Industry Events | | Francisco_Meza0