Impact of changing title and description.

[Somanathan]

When a site doesn't rank for keywords, is this advisable to keep changing the title, description and other on page factors of a page , say home page, until it ranks? Will that impact on improvement? Or else will it be counted in the negative side?

[Somanathan]

Hi Sam,

Though we relay on  branding, social media, natural backlinks etc.., still RAW SEO helps websites to get traffic. That put me to raise this question.

Got your points and inputs. Will sure use them. thanks for your time.

[SamuelScott]

Here's the way to look at it. When people search for "best London restaurants," Google doesn't really want to deliver results based on titles, descriptions, and other on-page factors. Google wants to deliver a list of the ten restaurants that human beings in London actually think are the best.

In short, Google is increasingly thinking like a human and not like a machine. I would ask yourself this question: Why does your website deserve to rank for that keyword? Does it deliver the best content and user experience on the Internet for the user intent behind that search term? Has your site built a brand so that people view you has an authority on that topic? If the answer is "no," then why should you rank highly?

Today, the key to "SEO" success is to build an online brand through the following process:

1. Build a great website on a technical SEO level (fast-loading, optimized for mobile, etc.) with a wonderful user experience (UX).

2. Publish original, authoritative content on the topics that would interest your audience.

3. Use public relations and social media to promote both your website as a whole and the content on the website

4. Repeat steps two and three indefinitely, and traffic, links, rankings, and more will grow naturally over time.

It's not easy, and it takes time. But nothing good ever comes quickly.

What I guess I am saying: To be successful today, think less like an "SEO" and more like a "marketer." What makes you special and differentiates you from other similar websites? What is your brand? How will you position the website? What's your messaging? Those questions are more important to answer today than those about keywords and links.

Good luck!