What is the Average Pogo Rate?
-
I've created a custom Google Segment which you can find here.
Segment Settings:
- Organic Traffic
- Sessions with 1 visit.
- Sessions with less than 15 seconds time on site.
To calculate Pogo rate then I looked at Pogo vs. Total organic and got the percentage of Pogo sessions.
I tested a group of 20 sites and got 53% on average with a high of 87% and a low of 33%.
What do you get? Any interesting insights?
-
i would love to see an analysis of the relationship between bounce rate and this new pogo rate:)
-
Yeah in no way is this a perfect equation, because the only way to get that is to have access to Google's database but I think it can serve as a good starting point. Even if we took SEO out of the equation, if 50% of your organic visitors are bouncing within 15 seconds, that doesn't sound good.
-
I have some high some low i think the key is to view it how we view bounce rates as a benchmark to improve - but the math is a bit wrong since you are making an assumption people are going to another search result so it isnt a true pogo but i guess its better then no metric.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
80% bounce rate
Hello, I have a website that I have worked hard in developing and have tried to create useful content, however I am getting an 80% bounce rate. Can anyone give me some feedback as to why this might be? The website is www.usconstructionloans.com. Let me know your thoughts - thanks!
Conversion Rate Optimization | | nadylime0 -
Google showing in snippets last individual rating instead of aggregate rating
the product pages of my ecommerce site contain schema markup.
Conversion Rate Optimization | | lcourse
according to rich snippet tool from google all looks fine and properly formatted
however in the SERP google shows the last rating in the snippet instead of the aggregate rating. any idea how to show the aggregate ratings? URL: https://www.humidordiscount.co.uk/adorini-triest-deluxe-rosewood-humidor below extract of schema code as recognized by the rich snippet tool: Product name:adorini Triest Deluxe Rosewood Humidor image:https://www.humidordiscount.co.uk/952-large_atch/adorini-triest-deluxe-rosewood-humidor.jpg description:High-quality multiple ..... brand [Organization]: name:Adorini offers [Offer]: price:141 priceCurrency:GBP availability:http://schema.org/InStock aggregateRating [AggregateRating]: worstRating:1 ratingValue:4.5 bestRating:5 ratingCount:460 review [Review]: description:It 's my first .... reviewRating [Rating]: ratingValue:4 worstRating:1 bestRating:5 author [Thing]: name:Alessandro M review [Review]: description:excellent ... reviewRating [Rating]: ratingValue:5 worstRating:1 bestRating:50 -
Brand Name: Conversion Rate Optimizing: Eponymous VS Generic
Good day all, We are entertaining the idea of changing the Domain Name & Brand Name for straplessfashion.com. While still in development, the website sells women undergarments. We did some survey research and it seems that women (age 18-40) really liked either "Demi's Dream" or "Almost Skin" as a good name. More specifically, Almost Skin seems to be the more popular choice over "Demi's Dream". I think "Almost Skin" catches attention quicker and may work best in PPC. However, when personalizing a brand name is considered, "Demi's Dream" might be the best choice. Would you please offer your advise on which of these two names might be the best for a new Domain and Brand name for the website mentioned above? Which would convert better? Thank you for your help. Carlos
Conversion Rate Optimization | | 90miLLA0 -
Any tips and tricks to increase Conversion Rates on Google PLA?
I have recently organized my Adwords (Product Listing Ads) campaign according to this link: http://certifiedknowledge.org/blog/how-to-create-a-state-of-the-art-pla-campaign While I like the organization and control this provides, my fundamental concern is to increase conversions. I understand conversions are dependent on other factors such as landing pages etc. Are there any Google Adwords tips someone has had success with to increase CTR and increase conversion rates? Pating $10/day to Google Adwords while only getting a sporadic business every 3 days is getting a bit frustrating. Are there any tools in MOZ that can help find faults and generate simple reports on the Google Adwords campaign? Any help is much appreciated.
Conversion Rate Optimization | | amitramani1 -
Suggestions for Conversion Rate Optimization low cost companies?
Does anyone have a list of suggestions for lower cost companies to do conversions. I am a new business and just wanted my "Cart" check out with maybe some suggestions for improvement and a little testing to see if it is done correctly. Thank you, Boo
Conversion Rate Optimization | | Boodreaux0 -
Adwords and Seller Ratings
We are in the process of having an agency take over an adwords account. Will we lose our seller ratings? The website we are advertising will not change, just the adwords account. Based on what I've read google pulls data from display URL. We were concerned with losing them as we've had a CTR% since they started showing up in our search ads. They will NOT be using our account, but they will be adding us to their MCC & granting us access. Thank You!!
Conversion Rate Optimization | | TP_Marketing0 -
Top 5 Conversion Rate Tips for a "Beds Shop E-commerce"
Which are in your opinion the "Top 5 things to do" to increase the conversion rate in a beds e-commerce site? The conversion is "to sell a bed" 🙂 The website is http://www.idealetti.com Thank you in advance to everyone that share his experience or give some advice!
Conversion Rate Optimization | | YESdesign0 -
Ideal product page conversion/retention rate for eCommerce sites
Hi SEOmoz-ers, I was wondering if anyone has data regarding product page abandonment rate (% of potential customers that leave the site after seeing product pages) for websites like Overstock, REI or Zappos? As you may know the above mentioned sites do an exceptional job with product pages. It would be helpful to know what some of the leaders in this space are achieving in terms of conversion rate. What is your personal opinion about this? Thanks,
Conversion Rate Optimization | | Kush_VMI
Kush0