Starting a new site's link campaign... how to approach it?
-
Over the last few years I have been building content in my niche that I believe rivals some of the best content out there and deserves some attention. Although I have a plan to produce alot more content which I believe will take the quality and quantity of my content into a position among the top 5 or top 10 sites in my niche in the next 1-2 years, I decided that making that massive investment in content production irrespective of a consistent marketing plan is a recipe for failure because I need the positive feedback loop from site visitors to begin now, not in 2 years.
Right now I'm in a position where I'm producing content that I think is better than alot of what's out there, and it's just not ranking the way I believe it should.
I think I need to do a legitimate link building campaign to establish the website a little more firmly and put it on more level ground with some of its competitors. In Majestic SEO's "fresh index", most of my site's immediate competition have no more than 500 new domains in their links, though the biggest one has some 2,000.
How can any link building effort I might take on possibly compare to links of this scale? Is there some "rule of thumb" for how many quality links I should aim for to get on square ground with some of the competitors on the lowest rungs? And if I try to build that many links at once, do I risk sending signals of untrustworthiness? (Assume I'm not going to be looking for any shoddy links, and in general will aim to follow Google guidelines.)
-
I would suggest brushing up your knowledge on link building before starting on this activity. Some useful links below for your reference.
Growing Popularity and Links - Moz
Link Building Resources - Point Blank SEO
Hope this helps,
Cheers,
SEO5..
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Relaunching a site that has had thousands of posts linking to the same 20 articles. How to properly setup internal linking?
I'm in the process of relaunching a music news site (www.prefixmag.com) that once did quite well in search (over a million monthly search visits in its prime). The site got crushed by Panda, etc. and we stopped updating it. I'm starting to do more research but one thing that I noticed was we have modules in the right rail (desktop) that are found on all of our article pages that point to the same posts. (Edit: Added attachment. The links in the right rail under Editor Picks, Features, News, Media, etc. are found on every page of the site). In other words, we have thousands of posts that all link to the same 20 or so articles. Should we not do this if we're not trying to emphasize these posts in Google? Assuming this is the case, what is the proper way to do internal linking? Do we simply setup a sitemap and link to it? I'm hoping to have the thousands of articles we've published over the years have a chance to rank in search again. Also, we have a number of posts that are thin in content should those pages not be submitted in the sitemap? Thanks in advance! 2KmX0
Link Building | | leggo0 -
Grr SEO linking.. I am not understanding why I wouldn't have lots more links.. Please help. Thanks
I have done the whole moz open exploer and I am not understanding why my site wouldn’t have more links registering to my website.. I have lots of sites(directorys and 3rd party) with my website domain in them. The only one that is linking to my site is BBB.com and my advertsing with saint paul press. www.somerersetautodealer.com But if I have links with all kinds of automotive directories why wouldn’t they register? I am sure this a simply answer or that I am not understanding something. Thanks for your help! Scott
Link Building | | Scott12340 -
Bad Links to New Domain - Do I Disavow?
About 2 months ago a new client of mine bought a domain and we built him a nice new site; however, it appears the previous owner of the domain used some spammy SEO tactics. I've had to redirect about 30 pages and now I've found some spammy links. I've only discovered a few of them, but he doesn't have that many links yet so I'm wondering what kind of impact this will have. Is it worth disavowing a half dozen links? The sites are in Chinese and appear to be unmanaged link farms so getting the webmaster to remove them is unlikely. Also wondering what else is lurking out there that I haven't discovered yet... I suggested to the client we consider a different domain since the site is new, but he's become pretty attached to it. Any ideas?
Link Building | | Dino640 -
Disavow Links - how do you know if it's worked?
I asked another SEO company to analysis my link structure (as I was too busy!) As I was flat lining on some work I was doing. They said I potentially had an algo penalty and that i need to do a disavow , even though I had no messages from Google saying I had unnatural links. stupidly I agreed to the disavow. Looking at Webmasters tools it seems they've submitted a bunch of links. Since they've done this traffic dropped by 60%, ranking dropped massively. In google Webmasters all the links which are meant to be removed are still showing. How do I know if the actual disavow has been done? And should I do a reconsideration request? Even though Google hadn't flagged an issue ??
Link Building | | Cocoonfxmedia0 -
What benefit does a site with a low DA get from someone guest posting who links to a site with a high DA?
I'm relatively new to link building and although this may be an obvious question I can't seem to find an answer anywhere even after searching Google.
Link Building | | JoshED0 -
When's Linkscape update going to go live?
I've been keeping an eye on the Linkscape update calendar and am a bit confused! There was meant to be an update yesterday, but Open Site Explorer is still showing "Last index update: 8/14/12". When will the new data reach OSE? Been doing lots of link building and want to know if my efforts have been worth it! Any info greatly appreciated. Thanks! Alex
Link Building | | reddogmusic1 -
Joomla's weblink component, do the links count as backlinks?
If your using the default Joomla weblink component do the links you add to others sites count as backlinks to those sites? example: http://www.yakangler.com/helpful-links/26-fishing-blogs-sites
Link Building | | mr_w0 -
Multiple same domain links on Open Site Explorer
In doing competitor link analysis on Open Site Explorer, I've noticed quite a few links coming from the same domain listed separately. This seems to be especially prevalent with Google directory listings. For example, I'll see a link to the site from google.hu/...., google.am/..., google.kz/..., etc. In some cases, it will be prefixed with an IP address, followed by the subfolder address. Correct me if I am wrong, but these seem to be all counting as separate root domains that are linking to the site. How is this done? Are directory submissions given to each country's google directory? Does an original DMoz listing get re-submitted to all of these? Just looking for some clarification on this and how it's accomplished. Thanks everyone!
Link Building | | NiallTom0