Why would my page authority be staying low whilst my domain authority is increasing?
-
The authority of my key pages is staying resolutely at 1 even as I've improved my domain authority from 16 to 25 over the last month
-
At the risk of over-simplifying....
- Page Authority of a particular URL is dependent on the quantity/quality of the links pointing to that URL
- Domain Authority is dependent (among other things) upon the quantity/quality of the links pointing to any URL on your domain.
So it's entirely possible that your website is improving it's domain link profile, while the link profile to your key pages hasn't changed much.
One way to address this is to make sure that the URLs that earn new links also link to your key pages, so that link equity is distributed internally throughout your site.
-
With out looking at the site the short answer is other pages on your site may be getting links and thus helping your overall site improve but the one page is lacking in links and thus not improving. I'd recommend taking a look at Devanurs links for further info.
-
Hi,
Hope these will explain about DA and PA along with the factors that influence them:
http://moz.com/learn/seo/domain-authority
http://moz.com/learn/seo/page-authority
Best regards,
Devanur Rafi
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Large Drop in Indexed Pages But Increase in Traffic
We run a directory site and noticed about a week ago that Google Webmaster Tools was reporting a huge drop in indexed pages (from around 150,000 down to 30,000). In the same time, however, our traffic has increased. Has anyone seen this before or have any ideas on why this could happen? I have search for technical errors but nothing has changed on our site or our content.
Technical SEO | | sa_787040 -
Domain Change
What is the average organic traffic loss one can expect after switching to a new domain? We went from .com to .org and are seeing 50% decline in organic traffic and 25% in Google news traffic. 301s were implemented from site.com/some-page to site.org/some-page and change site was completed in WMT. This traffic drop seems excessive...
Technical SEO | | SoulSurfer80 -
Will Switching to HTTPS Lower My Domain Authority?
Hi All, I had a quick look online but couldn't find any information regarding this so thought I would ask. Please point me in the right direction if it has been asked before of if there are any useful articles online. We are currently in the process of switching one of our clients old sites from http to https, we have done all of the steps except from making the https version the main domain, or 301ing the http version to the https version. If we were to do this would we expect to see a drop in domain authority? a drop in keyword rankings? or is there anything else we should be worried about? Thanks Mozzers
Technical SEO | | O2C0 -
Author schema and Wordpress Author Page
Hi everyone, Has anyone tried using the author schema on their Wordpress author page or on their G+ profile or on their Moz profile? Would it be a good idea to always use it where you publish? I publish on several blogs Thanks Carla example: Use it here - http://www.posicionamientowebenbuscadores.com/blog/author/carla/ http://moz.com/community/users/392216 It seems like I would be over doing it.
Technical SEO | | Carla_Dawson0 -
Domain forwarding
Hi Is it ok or bad practice to domain forward shorter more memorable snappier domains used for promoting a website to a longer domain where the website actually lives, such as: Promoting in social media profiles, emails and offline literature a domain with forwarding set up like: www.brand.com To the main website: www.brandincludingprimaryproductrelatedkeyword.com And if ok (not bad practice), since its the forwarded domains that are being promoted they are hence the links most likely to be shared on social media and other websites so will they be treated like 301's and 'link building' for those will pretty much equate to link building for the main domain (or not) ? Many Thanks Dan
Technical SEO | | Dan-Lawrence0 -
New EMD update effected my mom's legit author page? From page 1 in SERP to nowhere for her name
I think my mom's site, MargaretTerry.com was hit by this update for her name "Margaret Terry". Went from bouncing around the first page on google.com and .ca all the time to nowhere on the index. The results are now very strange, a mix of Youtube, linked in, and small book stores that she has done events at recently to promote her first book. I was checking after some of my SEO buddys were freaking out about their EMD's getting hit on Sunday. She is an aspiring author with a book coming out this month. There is obviously no ads or spam content on the site... I have never done SEO for it either except a bit of on page I guess. It sucks that people might be grabbing her book soon and when they Google her name nothing shows up. This couldn't have really happened at a worse time. Not to mention the hours spent building the site to her liking, free of charge of course 🙂 Is there anyone I can contact there to help me out? Shouldn't and EMD that is someones name still rank when you search their name?
Technical SEO | | Operatic0 -
Using hyphenated sub-domains or non-hyphenated sub-domains? What is the question! I Any takers?
For our corporate business level domain, we are exploring using a hyphenated sub-domain foir a project. Something like www.go-figure.extreme.com I thought from a user perspective it seems cluttered. The domain length might also be an issue with the new Algorithm big G has launched in recent past. I know with past experience, hyphenated domains usually take longer to index, as they are used by spammers more frequently and can take longer to get out of the supplementary index. Our company site has over 90 million viewers / year, so our brand is well established and traffic isn't an issue. This is for a corporate level project and I didn't have the answer! Will this work? anyone have any experience testing this. Any thoughts will help! Thanks, Rob
Technical SEO | | RobMay0 -
A client will be translating their entire site into French in addition to English. For SEO purposes, should I host it on the same domain or create its own dedicated domain?
The current site is a long-standing site with good authority and a good number of links. Thanks....
Technical SEO | | JamesBSEO0