Does SEO work?
-
Hello, I have a question which I really want to get to the bottom of.
We are carrying out some SEO for a client. Im currently using the tools in Moz to help me with this. Im currently trying to target "Dentist Balham". We are following all the "rules" creating content, created a mobile friendly site etc. However the site that is coming top is www.balhamdentalcare.co.uk which carries non of the things we are doing, in fact a lot of the content is PDF downloads. They don't do well in the SERP Report compared to other sites. Its basically not a great site but its coming up first. Does any one think this can be beaten or does it just come down to the fact that they use "Balham" in the domain name?
Thanks for your advice.
Ade -
Thanks for that, i feel inspired! I know it can be done its just sometimes you feel your doing a lot of work and you look at another site and think "there not doing half this stuff, why are they doing so well?" Im of course also looking at other areas/keywords to improve the SEO but as you know most clients get certain terms into there heads that they want to show up for. Thanks for your help.
-
Thanks Jeremy, I've not been working on the SEO that long, less than 2 months. I guess my question is more to do with the fact that its hard to say to a client "This is SEO and this is what needs doing on your site" then for a client to simply turn round and say " well this company doesnt do that and they are top".
-
I took a quick look at the BalhamDentalCare site.
You ask... "Does any one think this can be beaten".
In the organic SERPs, yes, absolutely. They can be beaten. There are many things that competitors could do a LOT better. But those competitors would have to do a LOT of work to match them.
In the local results. They have great position - but a smart competitor who is willing to work hard could beat them.
You also ask.... "or does it just come down to the fact that they use "Balham" in the domain name?"
Having the word "Balham" is slightly helpful. But that word in the domain will only decide their position against weak competitors. When competition increases a word in the domain means very little compared to all of the other work that needs to be done to be competitive.
Quite honestly. balhamdentalcare.co.uk has done a fantastic job creating content. If they ever learn how to do really good SEO or hire a really good SEO then the other "dentists in Balham" are going to have a difficult time beating them. If they simply write better title tags and sharpen the optimization of their pages they will be a lot stronger.
A small amount of smart work could make them a lot stronger, but most competitors have an enormous amount of work just to pull even with them in their current state.
Beat them now while they are in low form and hope that they don't get smart.
-
I think an important thing you forgot to mention was how long you have been carrying out your SEO strategy for this client. This is essential to know - high ranking websites do not happen quickly.
Having a keyword in the domain used to be extremely beneficial, but Google has began not factoring it in nearly as much.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Local SEO penalty?
Hi Moz Community We are in a unique position. We just launched a new site for a client. The site was doing fine before but it wasn't very user friendly. We created a site with almost identical architecture and content as the last one, just new design and layout. Within 5 days, the site dropped off of LOCAL search almost completely, it now ranks on the 9th page in Austin Texas. (reliantplumbingdotcom). Every other location (Dallas, LA, Philadelphia, Houston) all show the site on the first page for relevant keywords (Austin Plumbers, Austin Plumber) I have no idea what to think about this and don't know if we're being penalized somehow (checked GSC and no manual penalty) I have never experienced a site being blacklisted locally but well ranked everywhere else. Thoughts?
Local Listings | | GrueBleenAgency1 -
Had a local SEO client completely drop off in all rankings...?
Hey everyone! I wanted to ask the Moz community on what I should be on the lookout for in this situation; I have a local SEO client, an orthopedic clinic, who out of nowhere completely dropped off the map. Their Search Visibility is now at .001%. I really have no idea what would have caused this... I have dozens of other local SEO clients and have never seen this before.
Local Listings | | TaylorRHawkins2 -
Google maps SEO
We rank #1 for our main keyword and location, however, the top 3 google maps listing doesn't include us. We have more reviews than any of our local competitors (they have around 1/2, we have 25 all 5*) & we only seem to appear as an ad on maps listings. What can we do to resolve this?
Local Listings | | RayflexGroup0 -
Social profile links - markup not working
Hi all, Weeks ago, I implemented the advised social profile markup (below, but with my own details, of course) but I continue to have no success with getting my social profiles onto my knowledge panel. Any ideas? Cheers, Rhys
Local Listings | | SwanseaMedicine0 -
Is Google + really being quietly shut down? What does this mean for SEO?
I've recently seen & read more and more articles about Google +'s imminent shut down. How likely is that to happen and how will this affect Google Pages for Business, and overall SEO strategies? Like this article right here.
Local Listings | | rodelmo42 -
Local SEO Brand Name Question
I have a franchisee client where the standard practice is to list their brand name as (ex: "[Brand] of San Diego, CA") on their website. I don't think that's the legal business name of the company, just how corporate chooses to organize the franchisees. The client often uses this name in the offline world so it seems to fall within Google's guidelines for creating a listing on Google My Business. https://support.google.com/business/answer/3038177?hl=en&ref_topic=4540086 I've heard conflicting answers from Google Places reps on whether to use brand + location or just brand. I've also seen articles that state if your business name is greater than 40 characters it can often be shortened if directories choose to pull your business data from a different source and that would make the listing name inconsistent. I'd like the added benefit of keeping the location in but I know large franchises like Subway don't bother adding location though. Anyone have any experience with this?
Local Listings | | GSO0 -
How does dynamic call tracking affect local SEO?
I would like to begin tracking calls and offline conversions, but I am concerned that if I add a dynamic call tracking software that it will negatively affect SEO.
Local Listings | | FluidAdvertising1 -
Does embedding Google map help local SEO?
Hi I am curious if adding a embedded Google map to a footer helps for Local seo? Thank you
Local Listings | | Berner1