Do UTM Parameters reflect in Google Analytics
-
Hi,
We have recently enabled auto tagging in our URLs but not sure if tagging is working correctly. Does Google Analytics shows the utm parameters also in URLs in Google Analytics OR Google shows only the base url (after removing utm parameters) in Analytics.
For example: Will http://www.abc.com/?utm_source=Indiaweb&utm_medium=Display&utm_campaign=CPC&utm_content=NRI_newprojects&utm_term=US be shown as is in Google Analytics under PAID Tab or only http://www.abc.com/ will be shown and the utm parameters will be removed in Analytics if auto tagging is enabled.
Thanks in Advance
Regards
Anirban
-
Hi Anirban, Martijn provided a good response. Did it answer your question, or do you need clarification on anything? Let us know so we can help, thanks!
Christy
-
They will only show the base URL for the URLs so they'll remove the UTM tags from the URL.
Btw, by using these custom UTM tags it won't show up in the paid reports of Google Analytics. As display is not the right medium to show up in the Paid reports.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Google Ads Not Getting Clicks or Impressions
I have been running some google ads - in the past 7 days I've had no clicks or impressions is this common? #ads
Paid Search Marketing | | PermaTherm0 -
I've 'lost' my Google Referral Traffic
We recently re-launched our website on a new platform, PrestaShop. Up until that launch,our website, based on the DNN platform, received several thousand clicks per month from what Google Analytics classified as 'Google/referral', and several thousand more clicks collectively from international Google/referrals, i.e. Canada, Germany, UK and France. When the re-launched site went live, these clicks all went to zero on Google Analytics. My question is: Did we actually lose this Referral traffic through an improper setting on our new platform, or is this Referral simply being re-categorized in some other Source category like Organic Search?
Paid Search Marketing | | bmayer091 -
How to Tell Google About My Near Duplicate Pages?
For my Adwords campaign, I create a separate landing page for each Ad Group, but are similar enough to one another that they may be considered duplicate content. Should I use a canonical tag on the page to tell Google which page is priority? I don't care about any of those pages ranking in search, I'm just using them for my ads. I also don't want to redirect, clearly. Is the canonical tag the correct way to go?
Paid Search Marketing | | Dino640 -
Best way to automize generation of google ads - API, scripts etc.
I am in the process of setting up a fresh adwords account for a recently launched ecommerce site with about 3000 products and would like to automize the generation of the ads based on a spreadsheet of our product database. I would like to have full control over the code to generate these ads and a programmer with knowledge in SOAP and javscript would be availlable to assist in implementation. Any recommendations? Would you use adwords API or rather adword scripts?
Paid Search Marketing | | lcourse
Do you know whether there may be any existing code for doing this that we could just adapt to our requirements?0 -
Hire Products on Google Shopping
Has anyone got any experience with advertising products for hire rather than for sale on Google Shopping? Is it allowed? How does it perform?
Paid Search Marketing | | ese0 -
Does anyone have any analytics for programmatic mobile advertising?
With reports like Business Insiders Programmatic Ad Buying On Mobile Is Rising At An Incredibly Fast Clip, Here's What You Need To Know (http://www.businessinsider.com/the-of-programmatic-ad-buying-on-mobile-2013-11), I'm starting to wonder if this is really an effective marketing vehicle. Personally, I avoid mobile ads like the plague when I'm on my smartphone and most ads look to me like poorly targeted junk, but I could be way off. If you've tried it out, I'd love to know what the post-click behavior is on programmatic mobile ads. Do your mobile visitors convert on any level? Is there any ROI data you could reference?
Paid Search Marketing | | MeghanS0 -
Google PPC - coupon balances
So, I know that you can't simply transfer a coupon credit in Google AdWords to another account. My question, if anyone knows, is there a way to do this using My Client Center? We manage multiple accounts, and have another coming on board that has a pre-existing coupon credit. We were going to set up a new account (which we would handle billing for and just invoice) for the client. But, that would leave them unable to use a coupon code. If it's managed under MCC, is there a way to work around this?
Paid Search Marketing | | DeliaAssociates0 -
Adwords Product Listing Ads & Google Analytics mis-reporting
I hope you're sitting comfortably, this could be a long one and loaded with questions! Cut to the chase: Why is traffic from google product ads showing as 'organic' traffic in GA? Here's the scenario: Google Shopping I have thousands of products in a feed to google shopping (froogle, google base, google merchant, whatever you like to call it, I'll settle for google shopping for the purpose of this question). The URLs of this feed is tagged with GA tracking data (notably utm_source=GoogleBase&utm_medium=Product-Search), I have also tagged this with internal tracking which comes through in the back-end to assign orders to that specific source. In this case 'GOOGLEBASE'. Adwords Product Listing Ads As you know, a new (ish) feature of adwords pulls in your products from google shopping so that you get a richer ad (image, title, price) and displays this in the 'advert section' of the SERP. Once setting up a few of these, I noticed I was getting a fair amount of traffic for these new ads, taking one example, which resided in a relatively specific ad group (advertising Aviation Snips). Naturally, I wanted to find out which keywords were driving that traffic in order to improve the ads, or kill them if they weren't working. What was interesting is that I can't find anything about that traffic anywhere in adwords or google analytics. 254 clicks to 'aviation snips' must show up somewhere in analytics, if not the keywords, then what about the product? Analytics is showing nothing like that quantity of visits to those product landing pages where you'd expect. It's like ghost traffic. Google Analytics Since experimenting with product listing ads the organic traffic in GA has suddenly shot up, looking at the new keywords they are all queries which when I test them show up product listing ads in the SERP so it's obviously the paid listing ads driving this traffic. Why is google reporting these as organic, rather than paid? I also noticed a keyword appear as * in the PAID segment of analytics. I thought this was my missing aviation snips traffic, but digging into the landing pages for the * keyword, they are many different ones. There's a connection between the * and product listing ads, but what is it? Is the traffic being doubly reported? Back End Meanwhile we've seen an increase for orders tagged in the back-end of GOOGLEBASE which makes sense - google are pulling in my google shopping feed into the paid part of the SERPs and these are generating sales. Here are some of my initial thoughts / theories: 1. When google pulls in google shopping results into the organic part of the SERP, these get reported as ORGANIC in google analytics, even if you've tagged them otherwise. It seems they strip the tags out. This makes it very difficult to know if your google shopping feed is working well, or if you are doing well on standard organic traffic. 2. Google isn't separating out traffic as PAID with their new product listing ads, completely skewing the reports. It makes it look like you've gained great natural organic listings when if fact you are paying. 3. With relation to the missing Aviation Snips data - maybe google is showing a huge variety of products for that adgroup (even though it's specific) and therefore I can't see the traffic to the specific products that you'd expect. This I'm most confused about and wondered if I've missed a trick in setting the product listing ads up? I've attached a couple of screenshots which I hope will help clarify some of this. I can see product listing ads being great if you could get proper data to analyse and improve them. So here are my questions again if anyone can help? How do I see which keywords are driving the product listing ads? How do I see the landing pages for the product listings ads? What is the * keyword coming through in GA? How can you get GA to report product listing ads as paid rather than organic? Thank you so much. If I can gather enough data on this all and work it out I'll try to write up in a blog post to help others. 0rOMM.png GUAE0.png fWPL7.png
Paid Search Marketing | | ewanr0