Adwords: Decrease mobile bid for only certain ad groups?
-
In one of my AdWords campaigns, I've noticed that certain ad groups consistently convert twice as badly on mobile devices as other ad groups do. Is there a way to adjust mobile bidding only for certain ad groups, or can you only control this campaign-wide?
-
I have used conversion optimizer a few times, and each time, it basically destroyed everything. Enhanced CPC sometimes makes things MINIMALLY better. I think conversion optimizer would work better if I had ads that were long-running, but I tend to be constantly pausing things and changing things.
-
Have you tried any of Google's bidding algorithms, like Conversion Optimizer, ROAS bidding, or enhanced CPC? Google will take device (or at least browser) into account when adjusting bids with these, so you should see your tablet spend drop off if you're using one of these algorithms.
This is sort of a random aside, but I read about someone trying to only use Adwords geared towards a certain browser by reading the user agent of the browser after someone clicked an ad, and only including a conversion script on landing page when the user was using the right browser. Then you could set Conversion Optimizer to using a CPA equivalent to the CPC you're looking for, and Google will stop showing ads to those other browsers since they're not converting. Pretty clever, but I've never done anything like that myself.
-
Enhanced campaigns have been out over a year now (I think). Has Google seen the error of its ways yet and separated computers from tablets? My cost per conversion is five times higher on tablets than computers, and I can't find a way to separate them!
-
Ah, actually going into the ad group was the key. Thank you!
-
It sounds like you might be selecting the campaign settings, rather than the ad group settings. Try this. When you are in Adwords, look at the folder tree to the left of your Adwords screen. You can see the ad groups indented under the campaigns that they are in. [Sorry if this is too elementary--sometimes it is hard to explain things online.]
Click on the ad group you want to adjust, then on the settings tab, then on the devices sub-tab. [You will know that you are in the correct place, the ad group rather than the campaign, because there will be no ad group tab.]
That is the other thing that might be causing your problem--you have to make sure "Devices" is selected, otherwise it will try to switch you to the full campaign if you have "All settings" selected. If "Devices" is selected, you should have no problem adjusting the mobile bid specifically for that ad group.
-
You can make the bid adjustment by going into the ad group. Then select "settings" then "devices" you should see a box below that has three lines.
desktop
mobile
tablet
Look to the right of that box and you will see "bid adj" below that in the mobile column you will either have a dash - or a percentage +or- click that and make your bid adjustment accordingly
Hopefully that helps. .
-
Hmm, when I do that it tries to adjust it for the whole campaign.
-
Yes, you can adjust your mobile bid at the ad group level. Select the ad group you want to adjust by ticking the little box to the left of it and click the settings tab, then the devices sub-tab. You can adjust your bid by clicking in the in the "Bid adj." column.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
PPC: how to get rid of an ad appearing on a keyword we don't want?
Hi, Our ad on Google Ads is appearing for a search we don't want. it isn't in our search keywords and when i try and ad it to our negative ones, we get the error " You cannot exclude keywords that are targeted " which i assume means that google thinks we are bidding on it? We have a selection of broad phrase matches so i can only think that this is where it's coming from? Do you have any tips on tracking down which keyword is generating this ad and how we can turn it off? (we don't want to pay for clicks on this search if possible!) Btw - i have turned off each keyword in turn to test it = nothing. have then paused the whole campaign = gets rid of the ad (but this is our most successful campaign so i can't just turn it off). Any advice super super welcome. thank you!
Paid Search Marketing | | Fubra1 -
How do companies protect against Adword sabotage?
What's to stop a company from buying a service to click on competitors' adwords thereby frivolously spending companies' ad budgets?
Paid Search Marketing | | Edward_Sturm0 -
Should You Buy Your Name in Adwords?
While I definitely see the pros to buying your name in Adwords, should you still do this if you have a small monthly budget? I get why large companies like Tiffany's would buy their name because they have the excessive funds to do so in addition to buying keywords. Any guidance or strategy on this?
Paid Search Marketing | | SEOhughesm1 -
2 websites, similar content, adwords placement
Hi - I have 2 sites in a clients adwords account which are based on the same subject, with unique content on the same subject. We're using 2 unique ads, each using the same keywords, 1 bidding fractionally lower than the other, and are trying to do is get them appearing 1 & 2, but at the moment I I can't even get them to appear on the same page. Are we competing against ourselves or is Google seeing the content as too similar to show both?
Paid Search Marketing | | agua0 -
Trademarked words in in Google Adwords ads - Why do competitors get to use them?
Hi, The keyword I want to use in my ad is trademarked, so they disqualified my ad. The trademark was specifically cited as the reasoning. I tried this across maybe 5 different ads. All disqualified The thing I don't understand is that there are like 10 other advertisers who are actively using this "trademarked" word in their ads. It's not like 1 scooted past Google, there's a ton of advertisers doing it. So how do I get past them or were they grandfathered in or something? FYI... I tried dynamic insert to see if that could my "trademarked" word in the back door, but no luck. Any other ideas? Thanks!
Paid Search Marketing | | marketingcupcake0 -
Multiple keyword match types - same ad group, or separate ad groups?
Hi guys, Looking at an account that has historically used broad matching, and i'd now like to take some of the better performing keywords and duplicate as phrase and/or exact match to increase the quality of traffic to the landing pages. I know I can add red shoes, "red shoes" and [red shoes] to the same ad group, however I've also read that people are creating separate groups for each match type. Other than easy of management (same group), or more granular targeting of ads (separate groups), should I go with either approach, or a blend of the two? My key objective in this restructure is to drop the currently high bounce rate on the landing pages by improving the relevance of the incoming traffic. Cheers, Jez
Paid Search Marketing | | jez0000 -
Adwords Dynamic Keyword Insertion for Location keywords
Hi Guys, I'm managing a campaign targeting multiple cities across the country. The campaign is using DKI to display locations in ad titles. Is the following example the best way to handle it (example data only): Ad headline: {KeyWord: Local Chocolate Delivery} Keywords: chocolate delivery chocolate delivery Dallas chocolate delivery Austin Etc etc?
Paid Search Marketing | | David_ODonnell1 -
Keyword tool for Yahoo ads?
Hi guys, Anyone knows a good keywords tool for Yahoo Ads and Bing Advertising? - We are interested to see the search volumes for these 2 search engines (all tough they are together now, people still have searching preferences and usualy only use one of them. - We need to see global search volumes as well as geo-specific data (country level) Thanks in advance
Paid Search Marketing | | tolik10