Keywords going to Subdomain instead of targeted page(general landing page)
-
Why are some of my keywords going to subdomains instead of the more general/targeted landing page.
For example, on my ecommerce website, the keyword 'tempurpedic' is directing to the subdomain URL of a specific tempurpedic product page instead of the general landing page. The product has a page authority of 15 and the Tempurpedic landing pages with all the products has an authority of 31.
I have also noticed that my 'furniture stores in houston' keyword directs to my "occasional tables" URL! instead of a the much more targeted homepage.
Is there something I am missing here?
-
Ok as far as I understand your question, you are saying your website is ranking but for some keywords not the preferred page on the website is ranking.
I will answer as per the best of my understanding…
Ok this usually happens when you didn’t setup your website navigation and structure correctly. I would prefer to give another look to your internal linking strategy.
Another thing you can do is to get some quality links with anchor text around your keyword to your targeted pages.
Get an internal link from the ranked page to the page you want to rank in search engines against your key term.
I am not saying this will work 100% but most of the times it works for me…
-
You are correct about the sub-directory!
Sorry, these are the product pages:
keyword-flexsteel
keyword-flexsteel furniture
http://www.galleryfurniture.com/living-room/sofas/reclining-sofas/flexsteel-belmont-reclining-sofa
keyword-flex steel furniture
http://www.galleryfurniture.com/living-room/sofas/reclining-sofas/flexsteel-crosstown-reclining-sofa
And this would be the ideal landing URL for the keyword:
-
Firstly, I believe that you are mixing up the terms subdomain and subdirectory. A subdomain would be occasional-tables.example.com and a subdirectory would be example.com/occasional-tables, which I believe is what you mean.
There are a lot of reasons why Google could be sending it to a page other than the one you're attempting to rank for but it's really hard to tell without seeing the actual page.
-
Now you may be on to something! I don't know if this is the case because I was tracking 3 forms of flexsteel and each one directed to a different product page! But I can go into the products and add a parent link to the main flexsteel page to give it a bit more internal link value. Thanks for the tip.
-
Well you've got flexsteel as a keyword on two URL's. Google probably is putting more empahsis on the deeper page because it either existed longer OR has been crawled with higher factors for the keyword.
You may want to check out your other internal linking and make sure everything is going to the new product page. Chances are you have lots of internal links pointing to the deeper page, hence making it appear more authoritative on your site.
Check on that, then re-upload a new sitemap for a new crawl. Good luck!
-
Thanks for the response. I looked into that preferred domain, but it is not what I am looking for.
My issue is that keywords are being targeted to specific pages instead of general pages. For example:
Keyword- flexsteel
directed at product: /living-room/sofas/reclining-sofas/flexsteel-crosstown-reclining-sofa
instead of flexteel landing page: /flexsteel-furniture
-
You probably need to set your preferred domain in your Google Webmaster Tools.
https://support.google.com/webmasters/answer/44231?hl=en
See if that is what you are looking for.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
JSON-LD schema markup for a category landing page
I'm working on some schema for a client and have a question regarding the use of schema for a high-level category page. This page is merely the main lander for Categories. For example: https://www.examples.com/pages/categories And all it does is list links to the three main categories (Men's, Women's, Kid's) - it's a clothing store. This is the code I have right now. In short, simply using type @Itemlist and an array that uses @ListItem. Structured Data Testing Tool returns no errors with it, but my main question is this: Is this the _correct _way to do a page like this, or are there better options? Thanks.
Intermediate & Advanced SEO | | Alces0 -
Category Page as Shopping Aggregator Page
Hi, I have been reviewing the info from Google on structured data for products and started to ponder.
Intermediate & Advanced SEO | | Alexcox6
https://developers.google.com/search/docs/data-types/products Here is the scenario.
You have a Category Page and it lists 8 products, each products shows an image, price and review rating. As the individual products pages are already marked up they display Rich Snippets in the serps.
I wonder how do we get the rich snippets for the category page. Now Google suggest a markup for shopping aggregator pages that lists a single product, along with information about different sellers offering that product but nothing for categories. My ponder is this, Can we use the shopping aggregator markup for category pages to achieve the coveted rich results (from and to price, average reviews)? Keen to hear from anyone who has had any thoughts on the matter or had already tried this.0 -
What is the proper way to execute 'page to page redirection'
I need to redirection every page of my website to a new url of another site I've made. I intend to add:"Redirect 301 /oldpage.html http://www.example.com/newpage.html"I will use the 301 per page to redirect every page of my site, but I'm confused that if I add:"Redirect 301 / http://mt-example.com/" it will redirect all of my pages to the homepage and ignore the URLs i have separately mentioned for redirection.Please guide me.
Intermediate & Advanced SEO | | NABSID0 -
Should i redirect this page?
Hi I have the following 2 pages: http://www.over50choices.co.uk/Funeral-Planning.aspx http://www.over50choices.co.uk/Funeral-Planning/Funeral-Plans.aspx My dilema is that google sees the words "funeral planning" & "funeral plans" as the same thing, which might explain why the "funeral plan" page is not ranked v well. My issue is that the "funeral planning" page is at category level and introduces the wider subject of funeral planning, which isnt just funeral plans, so if i 301 my "funeral plan" page i will have no where to talk about funeral plans. My question is, Is the "funeral plan" page not ranked v well because of this or do i just need better optimisation of the funeral plan page so google is clear which is the key focus for each page? Thanks Ash
Intermediate & Advanced SEO | | AshShep10 -
Get Duplicate Page content for same page with different extension ?
I have added a campaign like "Bannerbuzz" in SEOMOZ Pro account and before 2 or 3 days i got errors related to duplicate page content . they are showing me same page with different extension. As i mentioned below http://www.bannerbuzz.com/outdoor-vinyl-banners.html
Intermediate & Advanced SEO | | CommercePundit
&
http://www.bannerbuzz.com/outdoor_vinyl_banner.php We checked our whole source files but we didn't define php related urls in our source code. we want to catch only our .html related urls. so, Can you please guide us to solve this issue ? Thanks <colgroup><col width="857"></colgroup>
| http://www.bannerbuzz.com/outdoor-vinyl-banners.html |0 -
Keyword Targeting Best Practices??
What is the best way to target a specific keyword? I rank well for several of my keywords but want to do better on others. How do I go about doing this?
Intermediate & Advanced SEO | | bronxpad0 -
Why are new pages not being indexed, and old pages (now in robots.txt) remain in the index?
I currently have a site that was recently restructured, causing much of its content to be reposted, creating new URL's for each page. To avoid duplicates, all of the existing pages were added to the robots file. That said, it has now been over a week - I know Google has recrawled the site - and when I search for term X, it is stil the old page that is ranking, with the new one nowhere to be seen. I'm assuming it's a cached version, but why are so many of the old pages still appearing in the index? Furthermore, all "tags" pages (it's a Q&A site, like this one) were also added to the robots a few months ago, yet I think they are all still appearing in the index. Anyone got any ideas about why this is happening, and how I can get my new pages indexed?
Intermediate & Advanced SEO | | corp08030 -
Duplicate page content and Duplicate page title errors
Hi, I'm new to SeoMoz and to this forum. I've started a new campaign on my site and got back loads of error. Most of them are Duplicate page content and Duplicate page title errors. I know I have some duplicate titles but I don't have any duplicate content. I'm not a web developer and not so expert but I have the impression that the crawler is following all my internal links (Infact I have also plenty of warnings saying "Too many on-page links". Do you think this is the cause of my errors? Should I implement the nofollow on all internal links? I'm working with Joomla. Thanks a lot for your help Marco
Intermediate & Advanced SEO | | marcodublin0