How Have You Got More Likes On Google +?
-
Hi All,
My company has done fairly well with regards to achieving followings on Facebook, Twitter and LinkedIn. BUT one that we REALLY struggle to get a following on is Google +.
We have about 25 Google + followers, compared to 1.2k Facebook likes and over 2k Twitter followers. We do relatively similar things on each of these.
What can we do to increase our following specifically on Google +? As it stands we do pretty similar things, it would just appear that there's not much taste for us on Google +!
What kind of things have you guys done to boost your followings on Google +.? All suggestions are appreciated!
Thanks
Sam
-
Hi Sam,
Sorry for the late response. If I had to guess...I would look into a after-market shops (Fast and Furious type places) and car clubs. I could see those places having a good following...but, you're right, Joe's Automotive Repair...not so much.
- Ruben
-
Hi Sam,
It shouldn't take you very long to get your personal account working for you - it took me just a couple of weeks.
Good luck,
Amelia
-
Hi Amelia,
Thanks for this response.
I definitely agree that it seems to be just us SEO's out there on Google +, which would be great if my business was a digital agency - I just wish more automotive focused clients would get on there!
From this, I think our business needs to look a bit more outside of the box and look for companies that are somewhat relevant to our business although not directly competing in an attempt to get our content out there.
Great idea, I should really start working on my own Google + following so i can use it as a tool to promote my companies ideas too.
Sam
-
Hi Ruben,
Thanks for your response.
It would so far appear that our target audience are not particularly heavy Google + users. That being said, with it being the automotive industry that my company works in, this should mean that our customer base are very versatile (as almost everyone owns a car) and should therefore include at least some types of people that are Google + users.
So you're suggesting to reach out to other business owners in attempts to get our content out there? this isn't something that we've tried as such so far, although definitely something I will now look into. I think the trouble will be finding these businesses which have a Google + following that is worth pushing.
Sam
-
Thanks for your response, Bruce. It's very interesting to see how Google search results changes for users based on their Google + account behaviour.
We do post (probably not as much as on Facebook and Twitter) regularly, but it always feels as though its falling on deaf ears, probably due to our lack of followers.
Is there no way to kickstart a Google + page? for example, with Facebook you could do some paid advertising to get an initial following or on Twitter you could do a competition (standard retweet this and win this kind of deal), but what can you do on Google +?
Sam
-
I was going to say pretty much the same thing: most people on google+ are there because of SEO. They are not there to connect with other people (I say this in the broadest possible sense), they are there to promote their business. The idea of sharing other company's posts is a pretty good one, just be careful not to share something by a direct competitor. And stick to your niche as much as possible - the company I work for is a mortgage broker, so I share stuff from estate agents, conveyancers, housing lawyers etc - never a competing company!
I would also say, use your personal account to share as well. I get far more reshares by using my personal account than when I share via our company page.
Hope this helps,
Amelia
-
Well, a lot depends on your target market. For example, potential clients in our service area do not use google + for anything socially related. Most of the users - though certainly not all - are business owners or marketers trying to use it for SEO purposes (right or wrong as that strategy may be). If you are in a similar situation, then your best bet would be to reach out to other business owners that do not compete with you and start spreading their content. At least some will reciprocate, though if that doesn't happen, you can always follow up with them more directly. We've had limited success with this, but if your area has a more google+ friendly crowd or a different demographic, then it might be worth looking into.
Good luck!
Ruben
-
Google Plus arrived after the party started, but is very important to validate customer engagement.
Post content on Google + and keep it regular, share content from your site to Google Plus too. Like facebook, it takes time and patience to build the level of likes.
Build your circles too and share content. Be aware of C Blocks in general and also for Google Plus, don't just get your work colleagues to all click google plus, as these start to not count from the same building or location.
Google will rank these posts and share very highly to other Logged in Google users, and they will also carry some rank on generic search too
Just a few thoughts
Bruce
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I want to know if we buy social signals from website like buyfok.com, how it will affect in seo?
I saw many website link https://buyfok.com/ which sell social media followers like instagram, facebook followers and likes. I was thinking to increase my social followers/signals for SEO purpose. That's why I want to ask, how these websites followers will affect in SEO?
Social Media | | akrib0 -
I have two Facebook Pages connected to the same website. Is there a way to tell in Google Analytics which Facebook Page is responsible for what referral traffic?
Can you filter social referrals in Google Analytics to better determine which Facebook Page is driving traffic to your website?
Social Media | | TowerMarketing0 -
Google Plus Company Page Verification
Hi How do you test successful G+ company page/publisher integration/verification if using the less technical methods such as linking between the Home page and the G+ company page instead of adding code to the head section? Since i take it the google structured data testing tool cant work in these cases since no code on the head section ! Is it best to add the code anyway ? I note my clients still not achieving a knowledge graph card/section in the search results for a branded search but i have heard that doesnt come until you have at least hundreds of followers and/or G+ interactions. All Best
Social Media | | Dan-Lawrence
Dan0 -
How to Push Free Offer for Links, Likes and Shares.
I have been working with a UK based printing company for a while now. We have had some good success, ranking well for most of our target phrases. One thing we do is to offer select Graphic Designers and Illustrators free business cards. Last year we approached a load of Designers and Illustrators (sourced via followerwonk) and printed cards for them, but we have run out of suitable candidates. One particular problem is that if the designers don’t need cards at that moment in time, the offer is forgotten about. Any Ideas how we can give the offer a lift? Let me know your thoughts. Justin
Social Media | | GrouchyKids0 -
Shortcut Link and Referral domain in Google Analytics
Hello, One of my clients has a Facebook page for his company, and his social media manager posts some promotional and educational posts on daily basis. the social media manager uses affiliate ID's in the destination URL to track traffic and leads that come from the social media and to make it look nicer he uses shortcut links service - bitly. Now I have a few questions about this: I don't see traffic comes from bit.ly or bitly.com in Google Analytics, my question: is using 301 redirect makes Google Analytics understand that the last website which sent the traffic to my website is not the actual Referral website? Is using shortcut links in the social media damages the links value (even though they are <nofollow>links - but still considered as signals from social media</nofollow> Thanks. LorS1nd.jpg
Social Media | | JonsonSwartz0 -
Google Places and Google Local
I am pretty confused about how the difference between Google Local, Places and Business Pages. I created a Google+ Page and have about 800 followers. https://plus.google.com/100975632641377061238 To control our listing on Google Maps and what shows up on the right side of a Google Search, which includes a map and business hours I had to create a Google Local page. Now this page only shows we have 4 followers. https://plus.google.com/110649807298590030594 Is there any way to combine the two?
Social Media | | joebuilder1 -
How to migrate social likes when moving blog domain?
Hi, Our blog currently is hosted at wordpress.com and we are planning to move it under mysite.com/blog. I've noticed that at the moment in the existing individual articles there are social likes for the reader to likes/follow the page. And we do have some likes from these social buttons e.g. in a particular article I receive 4 twitter likes/5 facebook likes from those social media buttons after the article body. After moving the blog would the articles lose the social likes? How would I manage it not to? I know that there is a wordpress plugin available to purchase: http://store.wordpress.com/premium-upgrades/redirect/ If I purchase it would it resolve my problem? Please help Thanks!
Social Media | | LauraHT0 -
Connecting a Google Places & Google+ Account?
Does anybody know how to connect Google Places to Google+? When my company name is searched in Google, the Google+ page appears on the right hand side like it should. However, under the meta description of the first search result there a link saying 'Google+ page' which links to a Google Places Local account. Does anyone know how this can be sorted?
Social Media | | AAttias0