Google Analytics Data
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What tools can one use to audit a site to ensure that Google Analytics is capturing all the visits that we are getting?
TIA
Asif
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Just make sure that you have Google Analytics tracking code on all pages of your site and if it is, it must be showing you the correct data. It is not possible that you have code available on all pages and its showing you the data of few pages while some other pages are flat.
Hope this helps!
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I would suggest comparing the results you are seeing on GA to those in possibly SEMRush and also visits show in Moz Analytics and Webmaster Tools, this will hopefully give you a similar figure. Providing you have implemented GA scripts correctly and on all pages of your site I would imagine you are getting an already very accurate reading.
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