Rankings gone, no WMT errors, help!
-
Hi,
Client Google rankings have been seriously hit. We have done everything we know of to see why this is the case, and there is no obvious explanation. The client dominated search terms, and are no down on page 7/8 for these search terms. There are no errors in WMT, so we can not resubmit for reconsideration. This is a genuine client and their business has been seriously affected. Can anybody offer help?
Thanks in advance!
-
Hello Roadjan,
The site has very low domain authority without many external links. Some of those external links appeared to be paid advertisements, or links on network sites owned by the company, such as the ones in the sidebar of Restful Cottage Holidays with the picture of the moving truck that links to the site. This should be a nofollowed link. Otherwise, the links look fine - you just need more of them, which you might get by promoting your existing content with content amplification Services like Outbrain or on native ad platforms like Facebook. Or you may have to produce featured content that is worth sharing and linking to, such as moving calculators to estimate the size of the van you might need based on the square footage of your home and how much "stuff" is in it (minimal, moderate, cramped...) that needs to be moved to the new location. I'm sure you have all kinds of ideas about content, but the important thing is not to just publish it on your site and let it sit there because nobody is going to find it. You have to create stellar content and then go out and promote it.
I don't think you should be disallowing your disclaimer, cookie policy, accessibility and privacy policy pages. Google likes to see these to know you area legitimate business. However, you could block your /thank_you page.
Your /get-a-quote/ pages are fairly thin. I would either beef up the content on those pages or block them from being indexed using a robots noindex, follow meta tag on those pages.
/moving-to-cyprus-1 Should be a testimonial not a news item or blog post.
moving-with-work-to-europe Seems like it's more about external elevator usage than the title of the article. I just don't think someone arriving from search engines after searching for "Moving with work to Europe" is going to be happy with the content they find on that page. I don't see the purpose of this type of content other than to target keywords or fill out the news section.
The same goes for many of the other pages in the news section. They aren't "news" so much as either quick blog posts about a job, or information that would work better on one of the other pages, like the "Moving Overseas" section.
If Whois info is correct and this site was created in 2007 and updated again in 2012 your issue may have to do mostly with domain authority due to very few high quality backlinks. I would create tools for the the moving industry, and related industries, to use on your site. Also consider partnering with various government organizations, such as the Tourism board for your area, to publish unique information about the area and entice people to move there. This could result in some nice links from the partner and local news if done well.
I don't think you have a "penalty". You just need better content and some earned, high-quality links. Good luck!
-
Hi, current status is still unanswered, some good and helpful advice, but seeking more help.
Many thanks
-
Send me the URL if someone else hasn't already gotten back to you via PM. I can have a look for you. Either way, please let us know the current status of this question.
-
If there is no message in WMT then you can bet it was an algorithm penalty. Start with Panda for content and Penguin for links. You may have accidentally triggered something.
-
Got it. I've sent u a reply.
Cheers.
-
Hey roadjan!
If you'd like, shoot me the URL in a PM also and I'll take a look for you.
-
Hi, sent you a PM with it.
-
Can you share the URL ?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I am lost at where to go. My optimization rating is 95% + and rankings are on pages 4+. I would like to know what I should do to increase my rankings.
My site is Glare-Guard.com. My Domain Authority has not moved from 17 in a long time. i have done everything to optimize the different pages. I have 90%+ ratings for the various pages, yet I am still not even close to the first page for many of the keywords I am looking to rank for. Do you have any tips or ideas? Should I try to rewrite my content and add more information? I am just at a loss for where I should go to get the right traffic to my site. Any help would be greatly appreciated.
Intermediate & Advanced SEO | | bigskyinc0 -
Help with facet URLs in Magento
Hi Guys, Wondering if I can get some technical help here... We have our site britishbraces.co.uk , built in Magento. As per eCommerce sites, we have paginated pages throughout. These have rel=next/prev implemented but not correctly ( as it is not in is it in ) - this fix is in process. Our canonicals are currently incorrect as far as I believe, as even when content is filtered, the canonical takes you back to the first page URL. For example, http://www.britishbraces.co.uk/braces/x-style.html?ajaxcatalog=true&brand=380&max=51.19&min=31.19 Canonical to... http://www.britishbraces.co.uk/braces/x-style.html Which I understand to be incorrect. As I want the coloured filtered pages to be indexed ( due to search volume for colour related queries ), but I don't want the price filtered pages to be indexed - I am unsure how to implement the solution? As I understand, because rel=next/prev implemented ( with no View All page ), the rel=canonical is not necessary as Google understands page 1 is the first page in the series. Therefore, once a user has filtered by colour, there should then be a canonical pointing to the coloured filter URL? ( e.g. /product/black ) But when a user filters by price, there should be noindex on those URLs ? Or can this be blocked in robots.txt prior? My head is a little confused here and I know we have an issue because our amount of indexed pages is increasing day by day but to no solution of the facet urls. Can anybody help - apologies in advance if I have confused the matter. Thanks
Intermediate & Advanced SEO | | HappyJackJr0 -
Ranking on google search
Hello Mozzers Moz On page grader shows A grade for the particular URL,but my page was not ranking on top 100 Google search. Any help is appreciated ,Thanks
Intermediate & Advanced SEO | | sobanadevi0 -
Ranking strangeness
Just wondering if anyone had come across this kind of scenario which I had/have with a client. Rebuilt/revamped site that has got problems with thin content we are looking to resolve. Rankings for the main keywords were ok on page 2 or 3 and being worked on. Two weeks ago ALL main keywords disappeared from ranking (category pages). The homepage took over and ranked ALL those keywords at #1! Bang -straight to top spot. However happy I was I find this disconcerting as there is a reasonable level of competition. Today homepage rankings in the main go and directories come back into the rankings at some good positions on page one. We still need to fix thin and duplicated content! I can justify the problems and swing with the category pages but the massive cross the board top position for the homepage has been pretty bizarre. Has anyone else had the experience where the homepage suddenly 'out-performs' in a big way?
Intermediate & Advanced SEO | | MickEdwards0 -
Need help in Title tags
Hi I have word press site and it has 24 pages and the main keywords is Stairlifts there are various kind and type of stairlifts and all the 24 page has the title tag stairslifts , i have tried to make each unique but i cannot avoid using the keyword stairslift. Will that have a negative impact if my main keyword is stairlifts. My target page for stairlifts is the home page. Any suggestions please Many thanks
Intermediate & Advanced SEO | | conversiontactics0 -
Help with creating a widget
I would like to create a widget that I can give to other website owners to place on their blog. Obviously the point of doing this is to get backlinks. The widget is a simple calculator. (Think of it like a mortgage calculator). I see that there are two ways of creating widgets: 1. Javascript 2. Iframe I've been reading this excellent tutorial on building a widget using javascript and jquery:http://alexmarandon.com/articles/web_widget_jquery/. However, with my limited knowledge of javascript it's going over my head. I understand that if I offer a widget that is in an iframe that the links don't get counted as backlinks, but rather as links from my own site. But, what if I offered code like this: <iframe src="http://www.mysite.com" width="300" height="250"></iframe> This tool was provided by MySite Would that be helpful to me?
Intermediate & Advanced SEO | | MarieHaynes0 -
Website gone from SERPs - please help to understand why
Dear SeoMozers, My website www.buy-hosting.net ist around for about 6 months. It performed quiet well the first months and for the main keyword "Buy Hosting" it went continously better, until #7 in SERPS of Google. Then, some days ago, it suddenly disappeared and traffic went down to nearly zero. It is not even in the Top 100 for "buy hosting" anymore. Can anyone please advice me, what could be the reason for that and what I could do about it? I'am desperate, beacuse I worked about 8 months nearly 100% of my time on that project... Thank you and kind regards
Intermediate & Advanced SEO | | ie4mac0 -
Google Places - How do we rank
So, google places showing up on search results is great feature . . . But how can we get our results to the top? I mean I can see some terrible websites appearing at the top of the google places with their places page having no activity whatsoever. Is there a trick to this at all? What can we do to increase our ranking on Google Places because our old GOOD rankings are now appearing BELOW the map results Cheers
Intermediate & Advanced SEO | | kayweb0