Site structure headache

[wseabrook]

Hello all,

I'm struggling to get to grips with a websites site structure.

I appreciate that quality content is key etc, and the more content the better, but then I have issues with regards to doorway pages.

For example im now starting to develop a lot of ecommerce websites and want to promote this service. should we have pages that detail all of the ins and outs of ecommerce - or should we simplify it to a couple of pages. what is best practice?

Also isn't a content hub similar to having doorway pages?

let me know what you think!

William

[wseabrook]

Hello Bruce,

It was about promoting our ecommerce services - and all the different areas of that really...

Thanks

William

[BruceA]

HI William

Are you taking about your site promoting your Ecommerce services, or the actual E-commerce sites you are developing?

Thanks

Bruce

[wseabrook]

Thanks Travis, this makes sense

[Travis_Bailey]

There are a couple of different meanings for a content hub. Both of which seem fine to me, so long as one doesn't churn out 'low quality' stuff. The latter would be more like a crap in fan approach.

So you could have a very high overview - but in-depth piece. Then you could write quality pieces that focus on facets of that. Ecommerce is definitely deep and wide enough for that approach. What could possibly be wrong with that?

A doorway page is generally just crap/cloaking. The link, to me, is a pretty good overview. So long as your pages aren't constructed or behave as such, you should be okayish.