SEO for franchises
-
I'm working with a client that's a franchise owner. His website is strictly controlled by the parent company, so no room to add unique content or optimize it for the area. I'm getting stumped for link building options. Anybody ran into this before? If so, any suggestions?
-
We're running TV, radio, and print ads for them. The content for the TV and print ads come from the parent company, and we customize them to fit the local market. We also handle the local SEO for them and run their citations through Moz Local. They do PPC, but it's ran by the parent company. They're also pretty good about getting reviews for Google+ and other review sites.
-
If these woodworkers can do it, you can!
First question, this franchisee - what other marketing do they do?
-
Thanks, Wil! It's the furniture industry. Not super high end, but high end for their market here in Utah.
Also, the parent company is pretty strict on what they can set up outside of the subdomain. No separate Facebook page or Twitter account. Google+ is approved, since it ties into local SEO.
Any ideas would be much appreciated.
-
We've worked with a few companies who are the "parent company" we find it difficult for a whole different slew of reasons, might you be able to give us the industry and then maybe we can help you brainstorm?
-
That's always a challenging scenario.
You need to find ways to drive traffic to the site so you can start with their social pages or 3rd party blogs/your own set of domains/local magazine/forum posts/etc and put content and links to those.
-
That's really unfortunate that you can't get access to the landing page to determine keywords / content.
But yeah, I'd go with Google Places for Business and fill out all the information and get 5 reviews to become rated with the goal of being at the top of Local Search Results. In my experience, you'll have to ask 20-25 people that you have done business with to get 5 reviews.
Good luck!
-
Thanks for the advice! They've got a subdomain, but it's strictly a landing page. All the links send them to the corporate site for actual orders. There's a little wiggle room for the on page content, but everything has to be implemented by the parent company. We've got zero control over what we can put on there.
-
You can still do Google Places for Business and build reviews.
Often times the parent company will give you a subdomain, I'd try that. Or they have a page within the website dedicated to that location. There's several options here. I'd communicate to the parent company.
As far as link building, ideally you would want to send links to the subdomain (assuming they will give you one).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If other people copy your content, is really GOOD or BAD for SEO ?
Hi MOZ friends. Last week, when i was following up the backlinks linking to my domain, i detect that a new website from an unknown administrator copies the content of an entire section of my website. The administrator of that webpage did not remove the internal links on the post, so i could find.
Branding | | NachoRetta
My website has a better domain and page authority and we focus every day on create new content, but when we found people that only copy content from another, i feel disappointed. But then I got to thinking that could be good that people copy our content, although they did not quote us. If they do not remove the links either by mistake or on purpose, we receive new backlinks. ¿What do you think about this? ¿Is really good that a website copy our content? If they remove all backlinks, Is risky that Google detects that the content owner is another? ¿What do you do in this cases?1 -
Outdated Videos and SEO
I was trying to find some helpful resources online on this topic and haven't really found anything substantial. What do people recommend to do with old, outdated videos on sites like YouTube and Vimeo. They show up in search, but some mention outdated products. However, is it best practice to remove everything older and outdated from Youtube, etc. or is it better to have these in your library (quantity over quality). If you add new ones and they get more views, in the long run people will focus on the newer content and probably not watch something 6 years old, but should we be removing them, too? I''m under pressure to remove them and I wanted to do some research before committing. We also started Google Plus after Youtube, so we now have two YouTubes (one empty one attached to our new G+ and one that's been established with a lot of videos - new and old). Would this be a good time to consolidate to one Youtube, migrating only the new stuff to the new YouTube and then slowly start removing the old YouTube channel? Thanks!
Branding | | QAD_ERP0 -
Can anyone advice us on how we can improve on our SEO ranking?
Hi, We are the leading home cleaning and maintenance company in Singapore. We are trying our best to go online to expand our business. The thing is we are weak in internet marketing and we need to get some traffic to our website. Can expert advice us on how we can improve on our Google ranking? Our site:
Branding | | chanel27
http://www.absolutesolutions.com.sg0 -
E-commerce Platforms and Seo Doubts
Hello There, I plan to launch my online store with products soon via one of the saas hosted based platforms like shopify & bigcommerce. The issue is am trying out to see how this works for us. But then simultaneously we would work towards seo efforts to bring in relevant traffic too. Later once we grow and I decide to change the entire website based on custom design etc so that means again all the seo work has to be re-done? How can I avoid this since I have already invested capital and time in building the current saas hosted website and its almost ready to roll out. Can someone advice the best way forward and possibly a relevant solution Thanks Aditya
Branding | | shanky10 -
How does a business name affect SEO?
We have a client that's changing the name of their medical practice from the doctor's name to their region + "eye care." However, they recently told us they're changing it from "eye care" to "eye center." Many of their direct competitors use "eye care" in their name. I ran a quick keyword analysis and it shows "eye care" gets a million US searches a month, whereas "eye center" gets 450k searches a month. While that alone would make me suggest they keep "eye care," I ran a keyword difficulty analysis and found that "eye center" has a KW difficulty of 41 and "eye care" has a KW difficulty of 78. Should we recommend they stay with "eye care" because it gets more searches? Or is it better to go with "eye center" because it'll be easier to rank for?
Branding | | optimalwebinc0 -
List Quick and Dirty places to seo-tag images/content for new brands
I'm helping a new brand (service industry) to try to dominate the first page for their own name. They have a name that also exists in another state AND a negative Yelp review which (shows up #4, whilst they show up #1 on google unpersonalized search). Aside from Linkedin/Facebook/twitter, what are good places to Tag Images and have them show up under the search for this company's name. This is a picture/heavy industry (jewelry) and I'm looking to create profiles on several sites that would immediately show up if I tag the content properly. Are quora/pinterest good choices? I need to grab-bag as many properties as possible. Secondary question: would these properties on quora etc, respond well to exact-match anchor text links to shoot them past the negative yelp rating that is showing up #4 for their brand?
Branding | | ilyaelbert0 -
Acquired Premium Domain, question about Brand name change related to SEO
We recently acquired a premium domain name The domain we were operating on before had a lot of SEO done on it, as well as branding campaigns. Now that we have the premium domain, would it be wise to start doing SEO on the premium domain and discontinue old domain promotions if we plan on changing the brand name? to clear up any confusion, we own for example AAAFurnitureStore.com we acquired the premium domain: AAAFurniture.com should we redirect AAAFurnitureStore.com -> AAAFurniture.com or since we already have established presence/brand do opposite and redirect AAAFurniture.com -> AAAFurnitureStore.com and keep the brand name same as "AAA Furniture Store"?
Branding | | lafurniturestore0 -
Any ideas on how to leverage celebrity spottings for SEO?
Recently, a Hollywood celebrity was seen wearing a product manufactured by one of my clients. Any out of the box ideas on how to leverage this for SEO?
Branding | | Czarto0