Does Social Media hold value with SEO? If so then how?
-
Hey So I've been doing some research and it looks like theres a "human authority" and a "Page authority". I dont know if it is still relevant or if it has all changed because of Panda. Does social media still hold any SEO value? Do social media platforms like Pinterest and Youtube and twitter drive any valuable Anchor texts to your domain boostin your domain's authority or the page that it is linking to's authority?
-
Wow! Jennita that was a spectacular Link to a very through share slide THANKS!
-
Do you think it would be fair to say that Twitter and Facebook do not hold any value with Ranking in SERPs with google but they would influence the PA & DA?
-
Totally agree with Ken. I actually did a presentation recently about Social's influence on search, it might be a good one to check out: http://www.slideshare.net/jennifersablelopez/social-medias-influence-on-search-going-beyond-rankings.
Thanks!
-
A couple answers are applicable here, because the bucket "social" might be a little broad to answer this.
For G+: Engagement (shares, +1s, etc) does affect rankings for those people who have your G+ page and search relevant content to what you are posting on your G+ page, if they are logged in and getting personalized results. Additionally, if you are logged in and getting personalized results, your network (pages you have in a circle) on G+ who have liked, shared, engaged with content also seems to rank higher on your SERP.
Additionally, there is a strong correlation between high engagement on FB and Twitter posts (comments, likes, shares RTs) and ranking....but there is no definitive causal link that I am aware of. If you create good content that does well in social media, it is probably being linked in other places, and therefore will rank well.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Which is best for SEO: Dedicated landing pages for contests or templated page URL?
A colleague and I were having a discussion about this and wanted to get insight from the community about this. Most often we run contests on social channels, but for some we place them on our e-commerce web site - particularly those which have a universal appeal to customers since these also tend to be included in our e-mails. So our question is with regard to any links built to those contest pages, is it better to: have them point to a unique page, Example: domain.com/customer-appreciation-contest OR A reusable page/URL that can continuously be repurposed and updated for new contests. Example: domain.com/contests We discussed pros/cons of each but am curious if anyone here has insight or source that definitively advises which method is best. Thanks in advance for your thoughts!
Social Media | | ATShock1 -
Main Site Social Media SEO impact on different product specific site
Hi, Few months ago I have created a minisite for a particular product category for the online store Giftcampaign.es with a different domain name. The idea was to focus this minisite on selling personalized usb memories and to have a different design, functionality and content that the main one (the site is http://www.usbpersonalizado.es). What I have done here is to link on my site the Social Markers of Facebook and LinkedIn of the parent site GiftCampaign.es, as we are not planning to open and maintain an account for those social networks, and we are already maintaining the ones for the parent site. I would like to know if the SEO Positioning of my minisite can benefit from the links of the Social Networks of the parent site or whether it makes not really an impact in SEO positioning unless I create and maintain new social network accounts for the different minisites that I create with different domain names. I look forward for your response. Best regards, Oriol .
Social Media | | oriolbandalux0 -
Best way to create content in Google Plus to help SEO
Hi, I would like to know what is your experience about how to create content for Google+ in order to improve your SEO. I mean, tips like content length, opitmization, links, hashtags, and so on... What do you think? How would you integrate this strategy with the other ones (facebook, twitter, blogs, etc.) Thank you.
Social Media | | teconsite0 -
Social media strategy
Hey everyone, I know is this is a bit of an old strategy, but what do you think about building social profiles (blogger, tumbler, wordpress, etc) with a keyword in the url for link building and SEO? Outdated strategy? Unnatural? Has it worked for you recently? Comments? Questions? Suggestions?
Social Media | | jhinchcliffe0 -
Problems with Google Analytics social tracking
Hi folks, Any GA experts out there available to help with a social tracking problem we've got? In short a client is using a ShareThis plugin, but the data we're seeing in GA doesn't correlate at all with the share counts showing on the plugin. Huge discrepancies in fact. Could do with someone taking a look at the page and seeing what part of the tracking code we need to update/fix. We'll make it worth your while. Please PM me if you can help. Thanks! Matt.
Social Media | | MattBarker0 -
Social Media and Local Search results
Hello, I have profiles in several social media websites like Facebook, Twitter, Pinterest, etc. When I search with my name on google.com the profiles are showing on the first page, but when I do a local search, the profiles start showing in the end of the second page. I'm very active in my social media profiles, and I don't know why is this happening. How long does it take for the profiles to show on the first page in local search? Can I do anything to speed up the process?
Social Media | | FisnikSylka0 -
Realtors SEO and Active Rain
Does anyone know if active rain social network for realtors pass any link juice through the attached blogs features? They have both a free and paid service. Does anyone have any insight on this?
Social Media | | bronxpad0 -
What are different strategies to achieve a strong social presence for clients in multiple industries? How do you best leverage your time?
I just finished watching the mozinar on "The End of Search Without Social" mozinar, and I have so many points that I want to implement for our agency. The problem I see is that we have clients in about 20 different industries. How do you create strong social relationships in each of these industries for your clients? It seems that you could have more influence if you built all into your own personal profiles or your SEO company's to create that great fan base. Anyone have success in doing it across the board? Thanks!
Social Media | | esztanyo0