Does Social Media hold value with SEO? If so then how?
-
Hey So I've been doing some research and it looks like theres a "human authority" and a "Page authority". I dont know if it is still relevant or if it has all changed because of Panda. Does social media still hold any SEO value? Do social media platforms like Pinterest and Youtube and twitter drive any valuable Anchor texts to your domain boostin your domain's authority or the page that it is linking to's authority?
-
Wow! Jennita that was a spectacular Link to a very through share slide THANKS!
-
Do you think it would be fair to say that Twitter and Facebook do not hold any value with Ranking in SERPs with google but they would influence the PA & DA?
-
Totally agree with Ken. I actually did a presentation recently about Social's influence on search, it might be a good one to check out: http://www.slideshare.net/jennifersablelopez/social-medias-influence-on-search-going-beyond-rankings.
Thanks!
-
A couple answers are applicable here, because the bucket "social" might be a little broad to answer this.
For G+: Engagement (shares, +1s, etc) does affect rankings for those people who have your G+ page and search relevant content to what you are posting on your G+ page, if they are logged in and getting personalized results. Additionally, if you are logged in and getting personalized results, your network (pages you have in a circle) on G+ who have liked, shared, engaged with content also seems to rank higher on your SERP.
Additionally, there is a strong correlation between high engagement on FB and Twitter posts (comments, likes, shares RTs) and ranking....but there is no definitive causal link that I am aware of. If you create good content that does well in social media, it is probably being linked in other places, and therefore will rank well.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best reports for competitive social engagement insights? (Moz or not)
My client, in a large industrial sector, is trying to find or purchase good data for their industry as far as benchmarks for social engagement. While the DIY tools have social trackers, many require you to connect to the account you want to measure - so competitive research is a non-starter. What would you use to build a spreadsheet of social engagement metrics from a set of, say, 10 competitors in a niche vertical (e.g. industrial robotics?)
Social Media | | scottclark1 -
Facebook Like to Download and Page SEO
Hello, I am adding a Facebook Like to Download button for each piece of free content on my website and wondering if a feature like that would be bad for the page SEO.
Social Media | | ollie3450 -
How would you increase rankings if you were in charge of the SEO for this site
Hello, For the site nlpca.com How would you get them to the #2 spot for "NLP" and the #2 spot for "NLP Training" They won't do link building due to reputation in the industry. They're open to Google+ and the +1 button. They are willing to add stellar targeted authoritative content. They're adding a blog and comprehensive "What is NLP?" article. They are a "Top 5" authority in the field. Thanks.
Social Media | | BobGW0 -
Facebook 'SEO', Likes and Fans
I spent a bit of time this morning combing Google looking for some documentation on SEO for Facebook, specifically the value of 'likes', when liking one's status, how that effects the visibility of a given post and basically the criteria for creating whatever they deem a post to have gone 'viral'. I'm convinced there has to be some answers for my first two questions... ....somewhere. Likewise, I can appreciate if there's nothing available to answer my third question pertaining to 'viral criteria'. Nevertheless, if anyone has any resources/documentation that could provide me some insight into how FB interprets 'likes', how an increased number of 'likes' may lead to greater visibility and (more or less) the mechanics of how this interacts with the entire Facebook structure, I would greatly appreciate it. Thanks for reading, I look forward to the responses!
Social Media | | NiallSmith0 -
Social Media Examiner - Facebook Success Summit
Hi there, I was wondering if you could tell me if you think it is worth it to pay $300 for this online conference regarding Facebook marketing. http://www.socialmediaexaminer.com/fbsummit12/
Social Media | | qlkasdjfw0 -
Thinking of trying a SEO Badge Widget project... any advice?
What are some best practices for launching a Badge program? I've been researching this for a large brand... they feel they want to have these badges to promote certain blogger partners within a niche. However, we have no way to "Rank" the bloggers... so it's an arbitrary factor, IMO. What are some of the hooks that other successful badge programs have used? Is there a definitive post around here with suggestions? I'm really on ground zero and have been tasked to execute on this and really seem to be flying blind. Any guidance or suggestions would be helpful! Thanks!
Social Media | | localsearchlabs0 -
Social Content Posting - Post to Facebook, Google Plus, Twitter and Linked in at the same time
Hi, Is there any means of posting new content for my companies various social profiles in the one go rather than having to log into each one? This would save a lot of time. Thanks
Social Media | | fdep0
