Procedure of ecommerce tracking installation and set-up using GTM

[jackinmathis1]

Hello Experts,

I have an e-commerce website. Google Analytic configured in Google Tag manager. Now in google analytic I have "ON" the Enable Ecommerce. Now i have to do ecommerce tracking installation and set-up? So can you please let me know the procedure?

Regards,

Jackin

[jackinmathis1]

Thanks Mr. Kayintveen!

As of now i just want to add google analytic conversion script on thankyou page so may i know the script for custom made platform?

Lastly what will be process in google tag manager for this conversion tracking?

[kayintveen_MD]

Ok that wont be that easy, since you need to add custom e-commerce tracking code on each page, checkout process and such.

The advanced e-commerce tracking tracks more than just products and orders like the normal.
It also tracks behavior (adding things to the cart) but also things like credits and such. so this requires pretty much work.

i would love to help out but its not as easy and a lot think, a real developer needs to pick this up.
I'm don't want to be to commercial here, but we can do it for you but have to checkout your platform first to make a estimation. of course a local dev. with analytics experience can do this aswell.

[jackinmathis1]

Hello Kayintveen,

Thanks for support, we are working on

• Custom made platform

Regards,

Jackin

[kayintveen_MD]

Hi Google E-commerce tracking is a lot more than just generating a tag and implementing it.
What kind of platform are you working on?

• Magento
• Custom made?
• Wordpress/ woocommerce?

There are a lot of good solutions, but the hardest is it with a custom made store, then you have to add action to send order data towards Google Analytics to be tracked. Let me know what you are using and i'm sure im able to help you out here!

[jackinmathis1]

FYI - In my tag manager there is only one container in which 1) tag type is universal analytic and 2) Tracking id is UA......-1 3) Track type - page view and Firing Rules - All pages - {{url}} matches RegEx .*

[KaneJamison]

Here's a few resources you'll want to read:

• https://support.google.com/tagmanager/answer/4363363?hl=en&ref_topic=3002579
• https://support.google.com/tagmanager/answer/3002596?hl=en

If you scroll to the bottom of each page you should be able to find the directions translated for other languages.

Depending on what type of e-commerce platform you're on, you might be able to get the software to do some of this for you, like firing the on-page code.