Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does anyone use Moz Local + Yext? How valuable is this for local businesses?
-
For brands that have a budget to pay $600 / year for valuable backlink directories, would you recommend Moz Local + Yext?
I would like to hear some feedback on marketers that use Yext.
Thanks,
Cole -
If both your Yext and Moz listings match, it won't matter, as the citation information will be correct no matter who they prioritize.
-
Hi Dudley,
I realize I am resurrecting an old post here, but can you give any more information on which of the two services will be able to update a record if using both Yext and MozLocal? Do data brokers favor one over the other or is it more luck of the draw?
-
We actually have a project in the works that will put whitespark down a few notches. They offer a great service, and I applaud their attention to detail and service to their clients.
BUT...I can't talk about it yet though. It will be a service and site to behold
As to Yext vs MOZ local, it just depends on what works best for your client's needs. Also, you are only allowed 5 listings with Acxiom before they charge you for each submission (goes off of submission IP address). Just an FYI for those that don't know.
-
Just wanted to chime in and add my experience with both providers.
To be clear, Yext is more expensive. It also is a direct feed into more listings. If you are trying to get listings published quickly and need to show results (or reports) to a client, Yext would be a better way to go. As a subscriber, you can also give your clients discounts from the Yext pricing page, which can help add to your overall total commitment from the client. As far as data being removed, the additional data that is added via Yext's api is no longer valid or displayed once you stop paying (they call it no longer a "trusted" listing). I have never had one revert back to a pre listing status. Yext uses one of the many large databases: Factual. Chances are that by submitting to factual the other data aggregators will pick up your listing with time, even if you have not submitted to them.
Moz local is a great resource for companies that have the time to wait. The data aggregators they submit to take time to publish the listing. Acxiom, Nuestar and the others can sometimes make it confusing or even very expensive to list on their data networks. Acxiom is one of the stronger databases, having been known to be a direct feed to Google.
My advice:
If you can afford to wait the 2-3 months to have the listing start to appear, then use Moz. The time period you have to wait is not necessarily the fault of Moz, as even if you submit directly to Acxiom yourself it will take 2-3 months to go live. Ultimately, your listing will appear on the other citation sites, it will just take longer to do so.
If you are looking for an additional source of income and are a great salesman, use Yext. Yext has a much better interface of showing how many listings are incorrect, (even if many of the ones that are listed are from their own proprietary citation sites. ). This makes it an easier sale to your clients, and also easier for you as an agency to get an idea of how bad your clients current citation status really is. Yext will get your listings posted very quickly, and give you a place to link to off of your main domain, giving your clients additional sources of validation very quickly. Some of the sites they submit to are a bit dinky, but hey, a link and validation source is just that. Pricing is higher, but I think its fair considering the speed and extras you get for the money.
AND... the elephant in the room is of course.. do it all yourself! This will offer the most control over all your listings and control over who and what to submit where. You will lose out on some of the other benefits of MOZ (cheaper cost vs your time and long wait) and YEXT (faster speed, lots of directories but higher cost). It's worth noting that some of the YEXT directories that they are partnered with you cannot actually submit to, as they are either created by YEXT or locked so that you have to use their service to submit your listing there.
-
Managing locations in multiple places can be a headache, but it should be fine to manage the same locations in both Moz Local and Yext. There are some overlaps between our distribution network and Yext's distribution network such as Factual and Foursquare. In those situations, only one of the two services will be able to update the record on that given partner.
-
Erica,
You mentioned you do not want to use both tools at the same time. Doesn't Yext cover sites that Moz Local does not cover?
-
Thanks Erica!
Sounds like I want to move forward with Moz Local for most of our customers.
Awesome feedback.
-
This shouldn't be a problem. The only time it would affect things if is you stopped it on one account and then waited weeks, months, or years to start it again on another account, which would interrupt the service.
-
What happens if I move listings from one account to another?
-
With Moz Local, we do not actively do anything to your listings if you stop paying us. There are reports of Yext actively removing data when you stop paying, but since I don't work for them, I'm not comfortable commenting on their practices. Mihm is a far experienced in the local listings space than I am.
Here is what we say in our FAQs for Moz Local:
What happens if I cancel my listings with Moz Local?
Moz Local will simply report to the sites in our network that the listing is no longer under management by one of our customers. In this event, Acxiom and Neustar Localeze will revert your listings to their status prior to your Moz Local subscription. In some cases, your other listings will lose enhanced content like website URL, secondary category information, logos, and other images.
Moz Local will not actively remove your listing from our network of sites. You will always have the ability to reclaim your listings manually on each site if you decide to cancel your Moz Local subscription.
-
How it was sold by Mihm at Local U Dallas was that Yext is pretty much like heroine. When you stop paying, the thrill is gone. And he positioned Moz Local as something different.
The documentation says that listings may go away if we stop paying, not 'will go away'.
So which is it?
-
In partial Yext defense, as we ran into this with Moz Local, some of the providers we both work with only keep the info updated as long as Yext/Moz/other company tells (pays) them to and then the provider actually reverts it back.
-
You don't want to use both tools for the same listings as that will cause a headache of its own, no matter which choice you go towards.
-
Forgot to mention, I have had very good experiences with Whitespark.
The work is carefully and diligently done.
On completion, you get a spreadsheet with logins and passwords.
So you "own" your own listings.
-
Another problem with Yext is that you are locked in to a very high annual fee.
If you don't renew, Yext threatens to "release" your listing and says you have to manually "reclaim" each one.
Not a good solution and not the most noble of business practices, IMHO.
Now that there are better alternatives, I would use Yext only for big businesses with deep pockets. Its only advantage is its speed. If I had a reputation management client who need to push negative stuff down quickly...I might consider Yext. But that's it.
-
Gotcha. You solely focus on Moz Local.
Does anyone use any other service besides Moz Local?
Thanks,
-
Yext is fast, but it tends to create duplicates and inconsistent citations. Plus Yext is obviously one of the most expensive options. Moz is obviously slower, but it's definitely less expensive. Moz Local hits the high notes and I've noticed that I've had less issues with duplicates.
There's also a feature in Moz Local where you can nuke a duplicate with one button. With either one, you should probably still supplement your local campaigns with something like Bright Local or Whitespark.
I've used both Yext and Moz Local, but never the two in conjunction. There are also many listings that would become locked if you used Yext which could be counterproductive, and at least redundant, if you used Moz Local as well. I tend to look at it this way; "Do you want it done fast, or do you want it done right?" If you quit subscribing to Yext, a lot of listings disappear and content added via Yext tends to revert (for anything they lock).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google My Business - Service Area - Use Zip Codes or City Names?
Google allows you to choose up to 20 locations as service areas, and you can choose based on cities, counties, or zip codes. I'm trying to determine if zip codes, cities, or counties are better to select for our GMB profiles. We are located in the US. I am thinking it's best to use all 20 areas allowed on a profile as long as they are relevant, generally giving Google all the info they will let you provide is best. I also am leaning toward using zip codes because it also includes the city when you choose by zip code. For example: Entered the zip code 21009 and the service area selection provided was: Abingdon, MD 21009, USA Entering the city/state returns a selection of Abingdon, MD, USA I also think it may have to do with how people search and find your business as well? Does anyone have experience with this? Best practices? My google searching has not turned up any reliable info.
Local Listings | | WadeBayMgmt0 -
Does Google prioritise local domains?
I'm in Australia targeting Australian traffic. I often see US domains in the Google SERPS and wonder if that indicates an opportunity for local (Australian) domains to rank?
Local Listings | | Lazeh0 -
GMB best practice for chiropractic office (individual vs. business pages)
For a chiropractic or other doctor's office with multiple doctors, should each have their own personal Google My Business page page AND a business page for the practice? If they just have a business page now, is it worth creating a page for each of the individual doctors? And what if some of them have different focuses (like a acupuncturist and chiropractor), does that mean you should make individual doctor pages when you otherwise wouldn't bother? And IF we should create pages for the individual doctors, should they all have the same address and website since they work in the same practice. Curious if there is a best practice for this... has anyone seen positive or negative results with or without the individual doctor pages? Thanks!
Local Listings | | Mike-i0 -
How Do I Remove Address from Google Business Page?
Not very up to date in handling local listings, so here's my situation. I have an office that is not going out of business, but instead going virtual. So that physical address will no longer exist but the team is intact. So I am dealing with the Google Business Listing page for this office at https://business.google.com/ In the "Published on" section, it has Google Search, Google Maps, and Google+. I want to remove it from Maps and the address from this account. There's an address for this store, but editing it only seems to allow changing, but not removal. There is also the option of "Mark as Permanently Closed", but surely that isn't the best option since that will leave a nasty red "PERMANENTLY CLOSED" in the results when searching. What's the best course of action here?
Local Listings | | nbyloff0 -
Can I use the same interior photos for multiple stores in Google My Business?
Hi, The company I work for has many store locations across the country. Getting good/quality interior pictures has become very difficult for us. We recently good a Virtual Tour from Google for one of the locations, and they took some really pictures. According to Google, the "Photos should represent the actual business" and "Represent the real-world business location". My question is: since our stores are VERY similar in the interior, can we use the same pictures for them while we get more pictures? Would Google penalize this? Thanks!
Local Listings | | StantonOptical0 -
Best Practice When Selling One Location of Company with Multiple Branches - Local Search
I have a client with a small business with 4 different branches. Currently, we have a main landing page for the company, plus distinct landing pages for each branch with maps, territories, distinct phone numbers, etc., for each branch. The company recently sold one of the branches to a competitor as they do not want to service that area anymore. They have asked me what they should do now. Obviously, we are going to remove the location page for that branch, but we also need to transfer the phone number to the other company for use as part of the sale. What tasks should I look into for separating the branch from the rest of the company while still maintaining best practice for the rest of the site/company? Thank you for your help and suggestions.
Local Listings | | Ayres-SEO0 -
Local citations from business directories in other countries
Hi all, I normally work for clients in my home county (The Netherlands) and with local citation building I focus on Dutch websites or well know .com websites in the Netherlands. My rule of thumb kinda was, if it’s not known in the Netherlands it isn’t worth getting mentioned there. Since The Netherlands are pretty small and I think Google ain’t perfect I was wondering if it makes sense to list a Dutch business on any .com business listings that are internationally big, but aren’t well known in the Netherlands. Two reasons that got me thinking this direction: A big well known Dutch company offers a service such as Moz local and did integrate their service with several international business listing websites that I never heard off, since these business directories focus themselves on other parts of the world. Google ain’t perfect and I think they got more budget to identify trustworthy business directories with an international focus or a focus on America then with a focus on The Netherlands. So I’m wondering if it makes any sense to list a Dutch business on let’s say the top 20 international business directories (although these directories don’t have any brand recognition in The Netherlands).
Local Listings | | Bob_van_Biezen0 -
How to submit a new business in Factual
I am trying to create citation for my client sites in Factual.com. As, I am not a hardcore developer, I wont be able to use the API as mentioned in the Factual website. It also provides a lit of Trusted Data Contributors, which are paid third party service providers. I would like to know, whether it is possible to create a business listing in Factual, by using any other means than these two options.
Local Listings | | ArthurRadtke1