URL Keyword & Meta Title Problem
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I was just reviewing my Moz report and came across something I could use advice on.
The Keyword is "irish cardigans" I just moved to down a place to #5. I was going to add content to the page and back link a little to get back up on rankings but I noticed it is not all matching up.
My Keyword is "irish cardigans"
My Url is structured: products/traditional-irish-clothing-arans
My metatitle is: Irish Sweaters - Traditional Irish Clothing - Arans & Cardigans
The content title on the page heading is: Irish Sweaters and Cardigans.
How will I change this to get my ranking better for "Irish Cardigans"
The Page is also ranking for "Traditional Irish Clothing and Irish Sweaters" How do I know if I structure it to "Irish Cardigans" I will not loose traffic etc from the other keywords.
Thanks
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Based on what you told us, you could try to rewrite a bit your content and go for h2 and h3 with internal link to this page and why not a blog post too. But better to don't touch the url
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It is right that Google is very fond of re-writing titles that it feels better match search criteria. This isn't always a bad thing, but there is more you can do yourself here.
There are two articles I would suggest reading:
http://moz.com/learn/seo/title-tag & Google SEO User Guide
I would also suggest that you try and structure your page titles to follow a format like this:
Just don't go changing your titles frequently - this isn't something Google likes to see and can result in a drop in the SERPs.
Also, try and create some internal linking throughout the site to help Google understand more about the important pages related to specific phrases.
-Andy
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When I search it I actually see that Google has changed the title tag to
"Irish Sweaters & Cardigans - Shamrock Gifts"
But not for "Traditional Irish Clothing and Irish Sweaters"
So that is interesting, Google likes to re-write titles that it thinks will better suit the search.
Perhaps changing your title to "Irish Sweaters & Cardigans - Traditional Irish Clothing"
Maybe that small tweak will make a bit of a difference. Also Google loves content but you are not giving it enough to go on. Think how you could add some more quality content to the page. Maybe go into a bit more detail about where they are made and the work that goes into them. Why they became popular and their place in fashion today. I dont know muuch about them but I am sure you can come up with a few gems.
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