Any PPC Companies out there who can work with small accounts
-
I have a story , 18 months ago we had our own PPC adwords account, we had been running at £3.20 CPA for quite some time and we were very happy. Sometimes CPA would go up , sometimes down, but not my very much.
One unfortunate day google rang, and told us , that our CPA should ne £2.50 and that we needed expert advice that they couldn't actually give us, we needed an expert.
To cut a long story short and after 5 very expert companies have messed with our account, we had varying results. One company left us with 2 leads per day at £10 a lead !!!! , one did better than that and setup a £3k adwords account using their expert advice, blew it all and said "times are tough" sorry !!!
The last company was actually the best, great guy , but I think we are two small for him, we have varying results, one day we get 30 leads, the next we get 10 , one day its £3.50 CPA , next its £7.00 . But on the whole very happy with his initial work
We just want a company that doesn't Lie to us , tells us straight , and can use their expertise to get us a CPA of £3.50 and help us get upto 50 leads a day, if not more.
Thanks
Hope that makes sense
Nick
systems direct ltd -
Hi Nick,
Unfortunately I'm not familiar with smaller British companies but what I would recommend is to find a freelancer. I happen to be available for hire, but I don't recommend using a non-Brit native for creating adverts. I've written copy for English companies before and they weren't too pleased with my "less British" style of writing, haha
However, a freelancer isn't going to have another agenda other than making you happy and will more likely shoot straight with you.
Portent is a small business agency located in Seattle WA in the states, and I know they have a small business plan that is very reasonable for the level of spend you are at currently.
-
Spend is £5k pm , I guess that's low , will have a look at those tools thanks
-
We use a really good agency, but agencies can be expensive.
Have you considered getting some tools and doing things in-house? I like and have used both Marin Software and Acquisio. When I did consulting, I also evaluated Jumpfly (service) and Raven (tool). Never used them, but left the evaluation feeling favorable. It's tough to find a good PPC company when your spend is pretty low.
-
Justin ,
We just had one done by our last ppc company who unfortunately I think have bigger fish to fry than us.
the main page gets upto 20% conversion from ppc. on a good day and 10% on a bad day.
-
Bruce
I wish I had the time to sit down and work out what the bloody hell is going on with adwords.
I shudda kept my phone off that day and just gone with the flowthank
-
Nick, do you have any screenshots of the landing pages you're using for the campaigns? You could probably improve your campaign performance quite a bit by focusing on the landing page optimization, even with no other changes to your AdWords account.
I'm sure some folks here would be willing to give some free feedback on landing page design. Sometimes it's good to get others' eyes on things.
I don't take on AdWords clients anymore, otherwise I'd bid.
-
Thanks Cole
Yes our industry is a hard one, we just feel like google sent us a curveball and since then our account has gone downhill.
Our conversion rate has been 20% , so quite good we feel. Although on some days is drops .It is a difficult one, and we are prepared to pay for someone to keep on top of this.
I don't mind a company saying NO , that's unreasonable, but spending months to prove this is soul destroying.ps. Bruce, I asked a simple question , we are not cheapskates , just want a company that can deliver what they say for a fair price and not rip people off , but in the end deliver !!
-
Hey Nick,
I hope my post is insightful, not demeaning.
You appear to have a specific (really low) CPA in mind while wanting 50 (high amount) leads a day. Without knowing your industry or target keywords, it's hard to comment on volume (leads) and CPA.
However, If you can generate 50 leads a day with certain keywords in PPC campaigns, then other people can too. If other people can, it drives up the price of your CPA. Thus, a low CPA and high number of leads is typically not reasonable.
I applaud you for tracking CPA and desiring a lot of leads. If you want 50 leads, assuming a 1% Click Through Rate and a 2% conversion on the clicks, you would need 2,500 clicks PER DAY and 250,000 impressions PER DAY. These are rough, industry standards but I hope this is insightful for what you're asking.
PS, Google doesn't call people trying to sale them. I second what Bruce said.
Thanks,
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
New Adwords Account To Replace Old Low Account Quality Score
I'm dealing with an old adwords account that has been managed by a wide variety of people over many years. From what I can tell, the account has always struggled with low kw quality scores. In addition to other quality score improvements (SKAGs, better landing pages, more ad testing for CTR), what do you think of throwing in the towel on this account and starting a new adwords account... importing the better part of the old account? Any hidden pitfalls I should be aware of and precautions to take or is it all opportunity to start fresh? Thanks!
Conversion Rate Optimization | | 945010 -
PPC & Google analytics - super advanced online course ?
Hi guys, I'm looking for online course for PPC & Google analytics... I'm not looking something for starter and im not looking for something
Conversion Rate Optimization | | EdmondHong87
that you can find on YouTube...I'm talking about super advanced...The best of the best! Anyone know something like this ? Thx1 -
Please can anyone recommend any GOOD 'TRAFFIC BUYING COMPANIES ?
Hi Guys I really need some help here I am looking for some good traffic buying companies where we can buy traffic from that can will help us to generate leads from our own website. We want to 'buy traffic' that is targeted and generate leads from our website. We are running Google ad words but it is now becoming more and more expensive to run! Please can anyone recommend any good companies ? Thanks Gareth
Conversion Rate Optimization | | GAZ090 -
No form on PPC landing page
My client has explained to me that they want to drive sales CALLS instead of form submissions because they feel they have a better chance of "closing the deal" on the phone. So my company is working to design a PPC landing page that focuses on the phone number. But the question is, do you still think we should include a simple form on the landing page? There are two competing trains of thought in my office. One is concerned that if we offer a form, people won't call. The other is that if we DON'T offer a form, we will lose out on possibly good customers. In addition to the form, no form question is the question of providing additional links to other parts of the website. One person I work with is concerned visitors will leak away and not pick up the phone. My concern is that if we do not offer a way to "learn more" the visitor will become agitated and not call at all. This is specifically for a focused PPC effort. To recap:
Conversion Rate Optimization | | WestAdvertising
1- Form or no form?
2- Links or no links?0 -
Where I can place a banner/message in my site telling I have a new website?
Where I should place a banner or a message in my old site to tell user that I have a new website? Thanks in advance!
Conversion Rate Optimization | | esiow20130 -
Which eCommerce site you consider using best practices? Site we can learn from
Hi, I'm looking to hear thoughts and suggestions as per sites that you consider to have great practices in the eCommerce world. Almost none of the sites do everything good so you can split your suggestions by any criteria -
Conversion Rate Optimization | | BeytzNet
the site structure
conversion funnel
Converting product pages (good design)
content creation and blog management / structure
content marketing
SEO guidelines / practices
... Thanks0 -
Proper Landing Pages for PPC ads
One of our sites is for a local Promotional Products company that focuses on local big businesses to set up accounts with. We are trying to grow our customer base with this site through use of a PPC campaign, but are unsure of where to send them. We were thinking about a page with content about what we do and our contact information, or putting together videos with this information to send them to. Does anyone have any advice for a killer landing page that not only is good for getting conversions for promotional products through PPC, but also could get us organic traffic? Thanks in advance for the help!
Conversion Rate Optimization | | ClaytonKendall0 -
Can I track user journeys from a particular source?
We want to track users from a particular campaign to see what they do when they get to the site. The site generates revenue from clicks out so we want to be able to see whether visitors from a particular source click on multiple deals. i.e. enters from the source and then clicks on 3 different deals that take the user to other sites. Using GA, can I track this by implementing UTM on both the campaign links and outgoing links? Can I see exactly how many deals the average user is clicking on? As far as I know I can: Track visitors from the campaign Track overall clicks on deals Divide click outs by visitors But I can't track how many deals the visitors from campaign A clicked on... or can I?
Conversion Rate Optimization | | Red_Mud_Rookie0