How To Increase Clicks In Google Shopping?
-
I have about 613 furniture products in Google shopping and am getting about 2 clicks a day. Any tips on getting more clicks?
Current budget is $10 a day at $0.01 per click bid.
Should I increase my bid per click or add more products or both?
Thanks!
-
Just seen the update to this question.
If you have a high value, high margin product, yes you might be able to afford a AU$20 cost per conversion, but if you are only making AU$15 on a sale, then this makes no sense at all.
Hope this keeps the little grey cells working.
Bruce.
-
Your culprit right now is definitely the minimum bid. You can see what kind of Impression Share you are getting in the Adwords interface. If it's not at least 40-50%, keep raising your bids.
Once enough data has accumulated you'll also see a Benchmark Max CPC which will help you further optimize your bids as you will know what other advertisers are bidding on similar brand/products.
I'd also make sure your PLA is subdivided in a way that makes sense and is easy to optimize.
-
Hi Kiwi man
Before you do any adjustments, download and cut and slice the adwords report data for this shopping campaign, analyse it and re-analyse it.
Check the campaign setup and see where your current money is going with your downloaded stats.
"Shopping" is hugely competive and you need to distil your target and also your products very very carefuly before spending more. Look out for high click throughs with no conversions or high bounce rates.
Hope this helps
Bruce
-
Thanks for the response. With a $0.01 bid I'm at the very end of the list so I think that may be a reason. The images are good quality as well, but I do think it's a position issue.
-
I haven’t personally tried Google shopping but I personally think you should look in to other competitors and see if you can get the estimated data. Increasing your bid is also a good idea. Another reason why you might be getting less clicks is because of the quality of images…. Make sure you are using high quality images and to the point product titles.
I believe the best way to learn this game is to try and test stuff on continuous basis.
Hope this helps!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Google Ads - Subdomain on Sitelinks & Composition Change for Strategy Status
I have a basic query but could not find a definite answer on the internet. I am currently running a campaign for the main website of a big education brand and they also have a secondary learning website on subdomain, and I want to add sitelinks of subdomain to the campaign, but I am not sure whether it is allowed or not. The brand I am running ads for is https://www.rauias.com/ and the secondary website is https://compass.rauias.com/ branded slightly different in a subdomain, so should I add the sitelinks of Compass to the main campaign? Also one more silly question My Max Conversion search campaign gave me this status today. "Learning (composition change): Campaigns have been added to or removed from the bid strategy. Google Ads is now adjusting to optimize bids. 5 days left for learning" What does this mean exactly? And Why does it reenter the learning phase whenever I make a small change?
Paid Search Marketing | | rauoff0 -
How to view the sources of visitors who bounced off in Google Analytics?
Hi there, we have a website with a more than 60% bounce rate. I'm trying to find out where these visitors (the ones that are bouncing off) are coming from, to what percentage are they coming from the PPC campaign, from organic search results or referrals. I suspect that the keywords from the PPC campaign are not relevant to the website content (and hence visitors are bouncing off). Does anyone know how to check this in Google Analytics? Thanks in advance!
Paid Search Marketing | | Gabriele_Layoutweb0 -
Paid Search Visits Not Showing Up in Google Analytics
Hey all, Just took over SEM for my company, and noticed a bit of a problem with GA. Whereas Adwords has registered 141 clicks on paid campaigns that go to the site, GA has tracked only 5 vists in that time. Two things of note: The GA account was not linked to the Adwords account until today, and also, auto-tagging was not turned on. I understand these two things are important to having proper GA tracking, but I just want to make sure that there aren't any other things I should check right now to make sure I start to see tracked paid visits again. Is there anything else I should try? Cheers.
Paid Search Marketing | | danny.wood0 -
How Can I Increase Conversions from English Speaking Countries in AdWords?
Hello, So here is the gist: Our company provides credit card processing services primarily to e-commerce businesses. I began managing Google AdWords in-house this past April. I started out by not excluding any countries, but received leads from merchants living in countries we could not serve due to risk of fraud. Then, I excluded countries our company could not work with to eliminate unwanted costs. I then took it one step further and targeted only countries our company can serve. My campaigns performed very well. This month, I have been averaging nearly 14 conversions per day. [I should also add that four campaigns are Search and Display, one is remarketing so it is Display only, and two are Search only. Prior to what you will read in the paragraph below, the majority of our conversions came from the Display network, but we had a significantly higher conversion rate with our Search conversions.] However, throughout all of this, we received very few conversion from English-speaking countries--primarily the US, UK, Canada, and Australia. Yesterday afternoon, July 15, I targeted only those four countries. When I came into work this morning, I saw that we received very few impressions and only 7 clicks (as opposed to more than 500,000+ impressions in one day and 1,500-2,400 clicks in one day). I am no Google AdWords expert, but I do understand that searching these terms in the US, UK, Canada, and Australia may be more competitive, which will require a higher CPC. I set it so Google manages my CPC, so I would assume this would adjust while staying within my daily budget. I do not know what to do, but am in dire need of guidance. I do not know where to look online for help and Google AdWords Live Chat is not working. Thank you in advance,
Paid Search Marketing | | Instabill
Meghan0 -
How does this company have more characters than allowed on Google Ads?
I thought this was weird and was wondering if anyone knows the answer to this... I attached the image so you can see what I mean. How does this company get away with having more characters than what Google Adwords allows? And why is there a "block ads from" thing underneath this ad, but not the others? Sorry for the bad arrow, I'm on Windows XP lol Thanks you 🙂 G2d9gIr.jpg
Paid Search Marketing | | jhinchcliffe1 -
Google CPP
I'm having some issues setting up a Google CPP extension, and am looking for help. I just set up a new ad group with a call extension. The bid for CPP is high enough to cover the adword bid plus $1 for the call. However, it is saying that the ad is ineligible. Research is leading me to believe that you need to have 25-40 clicks on an ad in a month in order to qualify. This will be difficult provided the budget and style of the ad. I also have another ad group under the same campaign. That has 79 clicks in the last month. Google is marking this ad as ineligible as well. What do I need to do to make the ad eligible? Anyone have some advice or something that I've missed? The ad extension itself and phone number have been approved. Thanks again for your help!
Paid Search Marketing | | DeliaAssociates0 -
Claiming SEO Services But Really Pay-Per-click
I just started marketing to dentists. I spoke at a local gathering to about 6 dentists and 3 of them said they were using SEO services. I looked at their sites and absolutely no SEO of anything was performed. They were quite taken back by this. Page titles all the same, no page descriptions etc. These dentists were paying about $800 per month and some had micro sites set up for them. It appears that this SEO company was using Google adwords to "artificially" drive traffic to the dentist or dentist micro site... and calling themselves an SEO company. This SEO company was also using tracking phone numbers on both the primary and micro sites. Which I've read can harm local NAP issues. I'm a bit worried that if I tell these dentists to stop using this company and go with me that the traffic will decrease while I work on real SEO. Maybe I should use adwords too until the "organic" power of SEO kicks in and they cut back until traffic stabilizes?
Paid Search Marketing | | Czubmeister0 -
Do Google Autofill and Instant Search affect Adwords' Keyword Tool reports?
While performing keyword research around the term "windows", I noticed the keyword "windo" gets 18,000 global monthly searches with .23 competition. Why is this? Do y'all think the Google Autofill and Instant Search features affect reports generated by using the Google Adwords keyword tool? For example, if a user starts typing a search query only to find the site they were looking for before they finished typing the search query, does Google count the partial keyword the user never finished typing into the Adwords Keyword report? I've always wondered about this. Sometimes I find it tempting to attack a misspelled keyword because of the massive search volume and low competition for that keyword. I realize that many consumers may not be very good at spelling, and this may reflect a large search volume towards a misspelled keyword. On the other hand, I see this trend of high volume, misspelled keywords many times while performing keyword research for a variety of clients. Thanks.
Paid Search Marketing | | GlobeRunner0