The Better Title to Use?
-
Hello Mozers-
I am targeting the keywords "liposuction scottsdale", "liposuction phoenix", "liposuction mesa", "liposuction arizona". Out of the following two Titles below, one would you consider the better one? And Why? I am leaning towards the second example. If you have any more ideas that would be great.
1). Tummy Tuck Scottsdale, Phoenix, Mesa, Arizona
2).Tummy Tuck Scottsdale | Tummy Tuck Phoenix, Mesa, Arizona.
Thanks!!
-
I understand completely Steven.
We are often in a position where we are trying to offer advice based upon a limited slice of information. We do the best we can with what we know, and we will arrive at different conclusions. Perhaps Jason will enlighten us further on his situation.
-
I agree with you Ryan, however it's odd that he states that he is targeting liposuction, yet the 2 examples are for Tummy Tuck.
In my answer I am assuming he wanted a title with the keyword Tummy Tuck and not Liposuction since those are the 2 he was inquiring about.
Since it is a local business I also just looked up: 'liposuction scottsdale' as a comparison and it is estimated at 1000 searches compared to 720 for 'tummy tuck'.
Without further information I am assuming he is already targeting liposuction scottsdale.
-
I vote for option #3, none of the above.
Take a step back and determine which keyword you want to target, liposuction or "tummy tuck". According to Google AdWords "tummy tuck" gets 368k global searches per month where "liposuction" receives 1.2 million. Based on this data I would focus on liposuction as your keyword focus in the title.
Next, I would recommend finding a way to generate enough content to create a unique page for each area you wish to target. Even if you have one office that services those areas, you can offer custom directions and other content specific to each area. You also want to build links to each of these local pages from the area you are servicing.
Page 1 title: Liposuction Scottsdale
Page 2 title: Liposuction Phoenix
Continue with a page for each local area. The fewer the words in the title, the more weight each term has with respect to ranking. Balance that with the desire to provide a link that users will click on. You may wish to add your business name after the title which would be perfectly fine.
Page 1 title: Liposuction Phoenix | Acme Medical
Page 2 title: Liposuction Scottsdale | Dr. John Smith
-
You're lucky Google hasn't cottoned on to keyword spam yet................
-
Hey another SEO in Phoenix! Sweet...
Per Steven's info I would go with the following title:
Tummy Tuck Scottsdale, AZ - Liposuction by Dr. DOCTORNAME
I would also recommend having a different landing page for each GEO target. And you should get some local business links.
-
I would actually venture over to using:
tummy tuck scottsdale az
Since it is what is showing in the Google suggest when typing that in.
Additionally going throught Googles Keyword Tool we can see that
Tummy Tuck Scottsdale gets 720 searches a month
Tummy Tuck Phoenix gets 590 searches a month
Tummy Tuck Mesa gets -- searches a month, due to lack of search volume.
You would do better if you have individual pages for each individual area. Having the additional towns in a single title will not help and it brings down your keyword density in the title.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the best tag to use for your Logo ?
Hi, I'm wondering what is the best tag to use on your logo. We're currently using h1 and i want to scrap that ASAP.
On-Page Optimization | | Alex.harvey.Cortex0 -
Avoiding Duplicate Title Tags and Duplicate Content
Hi - I have a question on how to both avoid duplicate title tags and duplicate content AND still create a good user experience. I have a lot of SEO basics to do as the company has not done any SEO to this point. I work for a small cruise line. We have a page for each cruise. Each cruise is associated with a unique itinerary. However the ports of call are not necessarily unique to each itinerary. For each port on the itinerary there are also a set of excursions and if the port is the embark/disembark port, hotels that are associated. The availability of the excursions and hotels depends on the dates associated with the cruise. Today, we have two pages associated with each cruise for the excursions and hotels: mycruisecompany.com/cruise/name-of-cruise/port/excursion/?date=dateinport mycruisecompany.com/cruise/name-of-cruise/port/hotel/?date=dateinport When someone navigates to these pages, they can see a list of relevant content. From a user perspective the list I see is only associated with the relevant date (which is determined by a set of query parameters). Unfortunately, there are situations where the same content is on multiple pages. For instance the exact same set of hotels or excursions might be available for two different cruises or on multiple dates of the same cruise. This is causing a couple of different challenges. For instance, with regard to title tags, we have <title>Hotels in Rome</title> multiple times. I know that isn't good. If I tried to just have a hub page with hotels and a hub page with excursions available from each cruise and then a page for each hotel and excursion, each with a unique title tag, then the challenge is that I don't know how to not make the customer have to work through whether the hotel they are looking for is actually available on the dates in question. So while I can guarantee unique content/title tags, I end up asking the user to think too much. Thoughts?
On-Page Optimization | | Marston_Gould1 -
What are "stop" words in Title Tags?
My client is following his GoDaddy SEO Checklist, and it is reporting 5 errors in Title Tags, saying the Titles contain "stop" words. I can't figure out what these are. Any ideas?
On-Page Optimization | | cschwartzel0 -
Should a title tag and the URL be a 100 percent match?
My understanding is that a URL should be as short as possible and also match the title tag, but in order to keep the URL shorter, can you abbreviate it? For example: Title Tag: Eat Your Way to Beauty with Superfoods URL: websitename.com/sbeauty-with-superfoods
On-Page Optimization | | KimCalvert0 -
Small Title Differences cause duplicate errors
My site titles have 3 features in them. Just 1 varies and I am getting duplicate title errors. I'm thinking of moving the different feature from the 2nd position to the start of the title. Doese anyone think this would help? Any other suggestions for a simple fix? Thank You Handcrafter The titles look like this: Green Measuring Cups|Pewter Post|By JohnMiller Green Measuring Cups|Cherry Post|By JohnMiller Green Measuring Cups|Pewter Strip|By JohnMiller
On-Page Optimization | | stephenfishman0 -
Title Tag suggestions for blog....
Hi Guys. I have been sorting out title tags for a photography site. I have given each page within the website a different title tag but now Im unsure as what I should do with the blog. Blog title tag is currently "Portrait Photographer London | Company Name Blog" This is fine however wordpress combines the homepage title tag with the title of each blog post and imo makes for a long & cumbersome title...such as : "The Obamas Family Portrait | Portrait Photographer London | Company Name Blog" I'm pretty sure I could do better and should do better but Im at a loss, what do you guys think?
On-Page Optimization | | RankStealer0 -
Duplicate Page Titles?
I'm running a campaign report within SEOmoz & am getting 9 pages that appear on this report. They all happen to be our author pages www.example.com//author/admin We have multiple authors. Is there a proper way that I should take care of this? Also as a side note, I'm using Yoast Wordpress SEO plugin, is there a setting on their I should change that will fix this issue? Or is it an issue at all? Thanks, BJ
On-Page Optimization | | seointern0 -
Title Tag Targeting Two Geographic Modifiers
How would you suggest writing a homepage title tag which needs to target both state and city? We are targeting these two phrases: Lincoln personal injury lawyer
On-Page Optimization | | blueroom
Nebraska personal injury lawyer Any thoughts on how you'd write the title tag? I know targeting Nebraska will be challenging but it's what the higher ups want to do. Would you suggest: Lincoln Nebraska Personal Injury Lawyer ?0