Better to update or add articles?
-
Hi,
We have an online gift store and we write new blogs every year. Question is, if we already had a blog that's called 'Top Valentine Gifts' from last year,should we update the blog content with the most updated data,
or should we add a new blog called 'Top Valentine Gifts 2012' and rename the old one to 'Top Valentine Gifts 2011' (and 301 redirect the old URL)?
Which one is more beneficial in terms of SEO?
-
Make the new page for 2012 and then link it from the 2011 page.
Believe me I am all for adding year values on websites, you would be surprised how many people search with the year value it is a crucial element.
I would start the social buzz, articles, blogging, link building for the page as valentines day is soon.
-
If you have evergreen content that's going to repurposed every year, it's definitely best to have a URL without the year, unless the year is relevant to the content*.
If it were my site, I would create a new page (not blog post), titled /top-valentine-gifts/ or whatever you choose, and create a link on the 2011 page to the new page - something like "Click here to see the best valentine gifts". Feel free to make the title & h1 for the page say 2012 and update that each year, just don't include it in the URL.
If you're concerned about blog subscribers seeing the content in the blog section or the RSS feed, then I would create a blog post along the lines of "Best Valentine's Day Gifts for 2012" that has some unique content that is valuable for this year, and link that to the primary page that has content relevant to all years.
*** If the year is relevant to the content:**
One example of where I would use the year in a page URL is if the content was going to be relevant only to that year, such as Best Movies of 2011 or 2012 Olympics. If there is value to keeping that content around for years with the original content on it, then that's a good argument for creating new pages for each event.If you're really savvy, keep tabs on who links to your 2012 Olympics content, so that you can contact those people when 2014 rolls around...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Do sites with more pages rank better?
If a site has more pages and also has good internal linking, then logically it would rank better. Is this the case? Should I be building big (but high quality) sites?
On-Page Optimization | | T0BY0 -
Website Updates
What's considered a safe number when it comes to making on-site seo changes/updates for pages of a website (refreshing copy, changing title tags, optimizing images, etc)? 1 a day? 5 a day? We need to make these changes but we don't want Google to freak out and have it have the opposite effect on our ranking.
On-Page Optimization | | SEOhughesm0 -
Meta descriptions better empty or with duplicate content?
I am working with a yahoo store. Somehow all of the meta description fields were filled in with random content from throughout the store. For example, a black cabinet knob product page might have in its description field the specifications for a drawer slide. I don't know how this happened. We have had a programmer auto populate certain fields to get them ready for product feeds, etc. It's possible they screwed something up during that, this was a long time ago. My question. Regardless of how it happened. Is it better for me to have them wipe these fields entirely clean? Or, is it better for me to have them populate the fields with a duplicate of our text from the body. The site has about 6,500 pages so I have and will make custom descriptions for the more important pages after this process, but the workload to do them all is too much. So, nothing or duplicate content for the pages that likely won't receive personal attention?
On-Page Optimization | | dellcos1 -
Am I cannabalizing my title tags or is there a better way?
I've read some info about title tags and meta, and I'm getting a little confused. If there is a previous discussion that I've missed, please redirect me. thank you. So I have a locksmith and one of his pages is on Auto Locksmith. For every car, I have a page. i.e Acura, Audi, BMW etc. Here is my title tag: Acura Car Keys| Ignition Switch Repair| Key Duplication BMW Car Keys| Ignition Switch Repair| Key Duplication Same for the rest of the different car models on the site. I previously asked a question on here about "What is Cannibalization", and after reading the answer, as well as a full article about it, I think I may be potentially cannibalizing my site with these title tags, though my SEO Moz has not indicated that I am. Should my title tags be instead... Acura car keys| Acura Ignition Switch Repair| Acura Key Duplication for each vehicle page? Additionally, all the Meta Descriptions on each vehicle page read the same as well. Is this correct? We duplicate Acura car keys, repair ignition switches, extract broken keys, replace remotes, reprogram transponder keys and provide emergency locksmith srvc. Lastly, this is for a city, yet I have not placed the city modifier in my tags nor content. Somehow it knows what city I'm in because some of my pages are ranking on Page 1, however other pages are ranking like #188, #257...So I'm just confused. Thanks for any help you can provide. Jaye
On-Page Optimization | | jayestovall0 -
Is it necessary to add keywords to all of your pages?
Hi Everyone he company I work for has just built a new website with approximately 87 pages/sub pages. Should i be looking to add keywords and descriptions to all of these pages, via the allocated areas in the back end of the site? I am using "google's key words" tool to generate relevant key words. If any one has any advice it would be much appreciated. Thanks for you help Regards Pete
On-Page Optimization | | dawsonski0 -
Add Rel Canonical to all pages on my site (Magento)
Can anyone guide me as to how to add the REL CANONICAL feature to every page on my website (Magento shopping cart) Thanks
On-Page Optimization | | lacx.com0 -
What Drupal 7 module for SEO, or if not what other SEO software for article writing does anyone recommend?
what Drupal 7 module for SEO article writing optimization, analyzation does anyone recommend? Thanks in advance. We are updating our sites and need this information. If hter is not a Drupal module what else would you recommend?
On-Page Optimization | | alternativelaw0 -
Elements of a Quality Article
In your opinion, what are the signals Google uses to judge the quality of an article or post? Here are some of my ideas: Reactions: Comment history Sharing (Twitter / FB / Social Bookmarks...etc) Citations / Mentions / Pingbacks Word count Content (Topical and qualitative analytsis, uniqueness) Domain (Qualitative analysis of domain article is published on) Use of images and media Use of references Timeliness (News, current affairs) Presence of date of publishing Spam filters: Anchor text usage Number, type and relation of outgoing links Content (Topical, semantic, qualitative analysis including keyword usage) Author data: Presence of author name Connection / link to author profile (hyperlink, rel tag, meta) Reputation of author (prior content, domains published and reactions) Looking forward to your contributions.
On-Page Optimization | | Dan-Petrovic1