Post Personas
-
Hello all,
Im doing quite a lot of research into personas at the moment, and am wondering if there are any good websites that you know of that market to multiple personas?
Just looking for inspiration once the persona work is done.
Cheers!
William
-
Erica this is fantastic - thanks for the link - great blog!
-
Mike King did an incredibly comprehensive post about persona creation.
-
Many thanks for this Donna
-
Hi Wseabrook,
I like this article by Hubspot that suggests ways to design a persona-centric website. http://blog.hubspot.com/blog/tabid/6307/bid/32434/How-to-Design-a-Persona-Centric-Website-Experience.aspx.
For example, one suggestion is to give visitors the opportunity to self-select who they are so they can be routed to custom content on the website. The example given was an earlier version of Hubspot that displayed "I am a business owner" and "I am a marketer" on the home page. I did a Google search for "I am a website owner" and found lots of examples of sites using that tactic effectively to partition their content and effectively demonstrate an understanding of their audience. Here are a couple of examples:
You could use the same tactic to find other examples of self-selection as well as the other options suggested in the article.
Happy hunting!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why did Google Index a weird version of my blog post?
i wrote a page - https://domain.com/how-to-do-xyz/ but when doing an inurl search, i see that it is indexed by google as - https://secureservercdn.net/58584.883848.9834983/myftpupload/how-to-do-xyz/ (not actual url) and when i view that page, it is a weirdly formatted version of the page with many design elements missing. this is a wordpress site. Why would this be? thanks, Ryan
Web Design | | RyanMeighan0 -
Does the blog widget with latest blog-posts at homepage helps in SEO?
Hi all, We are planning to add a widget at our website homepage which displays recent blog-posts with dates. Google favours new and latest content. So will these consistent new posts help in improving website ranking? Thanks
Web Design | | vtmoz0 -
Facebook is now only allowing owners of FB pages (not admins) to create keys for a WP blog post syndication. Is there a way around this?
I hired a contractor to configure a WP plugin to syndicate FB, G+, Twitter and standard WP posts. He is using NextScripts: Social Networks Auto-Poster. He came back to me saying that FB is now only allowing direct owners (not admins) of FB pages to create keys. This means I have to give my client's personal FB access to a third party contractor. I'm not comfortable asking my client to do this. Does anybody know of a way around this? Is there a way to create a FB key with just admin access? Thanks
Web Design | | RosemaryB0 -
Recovering organic traffic and Google rankings post-site-crash
Hi everyone, we had a client's Wordpress website go down about 2 weeks ago and since then organic traffic has basically plummeted. We haven't identified exactly what caused the crash, but it happened twice in one week. We spent a lot of time optimizing the site for organic SEO, improving load times, improving user experience, improving the website content, improving CTR, etc. Then one morning we get a notification from our uptime monitoring service that the site was down, and upon further inspection we believe it may have been compromised. The child theme that the website was using, all of the files were deleted and/or blank. We reverted the website to a previous backup, which fixed the problem. Then, a few days later, the same exact thing happened, only this time the child theme files were missing after the backup was restored. We've since re-installed and reconfigured the child theme, changed all passwords (Wordpress, FTP, hosting, etc.), and we're looking into changing hosting providers in the very near future. The site uses the Yoast Wordpress SEO plugin, which has recently been reported as having some security flaws. Maybe that was the cause of the problem. Regardless, the primary focus right now is to recover the organic traffic and Google rankings that we've worked so hard to improve over the past few months up until this disaster occurred. The client is in a very competitive niche and market, so I'm pretty frustrated that this has happened after we were making such great progress, Since the website went down, organic search traffic has decreased by 50%. The site and all internal pages are loading properly again (and have been since the second time the website went down), but Google Webmaster Tools is still reporting a number of pages as "not found" witht he crawl dates as early as this past weekend. We've marked all errors as "fixed", and also re-submitted the Sitemaps in Google Webmaster Tools. The website passes the "mobile-friendly" tests, received A and B grades in GTMMetrix (for whatever that's worth), and still has the same original Google Maps rankings as before. The organic traffic, however, and organic rankings on Google have seen a pretty dramatic decrease. Does anyone have any recommendations when it comes to recovering a website's authority and organic traffic after it's experienced some downtime?
Web Design | | georgetsn0 -
Why aren't Images in G+ product page posts showing up in SERPs for brand searches?
Before 1-2 weeks ago, our G+ posts containing links to our product pages would show up in in SERPs (when searching for our brand name) with a thumbnail of the product image. Now, they do not (see image below for visual). Our tech team confirmed there hasn't been any coding change that might be to blame and I see that this isn't happening to other sites. Any idea what may be the problem here? tcnhLgy
Web Design | | znotes0 -
Post vs Pages
Does Google make any distinction between a web page and a blog post? Assuming all else is equal...any reason why a page would rank higher than a post? And that includes a page in WordPress vs a WordPress blog post.
Web Design | | Pinlaser1 -
Free related posts recommendation solution?
I was preparing to use Diqus plugin to show related posts, but our site has already used another comment solution which is developed ourselves, and I don't think it's a good idea to replace all the comments of the entire site. So is there another free service to show visitors related posts? We are not a WP site, so I can only accepts HTML&JS codes, not WP plugins, etc. And I also don't want it contain external links even if I can benefit from them, because we are in a pretty specific niche, the recommendations to posts on other sites may take our orders away. Thanks
Web Design | | JonnyGreenwood0 -
Homepage and Category pages rank for article/post titles after HTML5 Redesign
My site's URL (web address) is: http://bit.ly/g2fhhC Timeline:
Web Design | | mcluna
At the end of March we released a site redesign in HTML5
As part of the redesign we used multiple H1s (for nested articles on the homepage) and for content sections other than articles on a page. In summary, our pages have many many, I mean lots of H1's compared to other sites notable sites that use HTML5 and only one H1 (some of these are the biggest sites on the web) - yet I don't want to say this is the culprit because the HTML5 document outline (page sections) create the equivalent of H1 - H6 tags. We have also have been having Google cache snapshot issues due to Modernzr which we are working to apply the patch. https://github.com/h5bp/html5-boilerplate/issues/1086 - Not sure if this would driving our indexing issues as below. Situation:
Since the redesign when we query our article title then Google will list the homepage, category page or tag page that the article resides on. Most of the time it ranks for the homepage for the article query.
If we link directly to the article pages from a relevant internal page it does not help Google index the correct page. If we link to an article from an external site it does not help Google index the correct page. Here are some images of some example query results for our article titles: Homepage ranks for article title aged 5 hours
http://imgur.com/yNVU2 Homepage ranks for article title aged 36 min.
http://imgur.com/5RZgB Homepage at uncategorized page listed instead of article for exact match article query
http://imgur.com/MddcE Article aged over 10 day indexing correctly. Yes it's possible for Google index our article pages but again.
http://imgur.com/mZhmd What we have done so far:
-Removed the H1 tag from the site wide domain link
-Made the article title a link. How it was on the old version so replicating
-Applying the Modernizr patch today to correct blank caching issue. We are hoping you can assess the number H1s we are using on our homepage (i think over 40) and on our article pages (i believe over 25 H1s) and let us know if this may be sending a confusing signal to Google. Or if you see something else we're missing. All HTML5 and Google documentation makes clear that Google can parse multiple H1s & understand header, sub & that multiple H1s are okay etc... but it seems possible that algorythmic weighting may not have caught up with HTML5. Look forward to your thoughts. Thanks0