URL structure

[wseabrook]

Hello all,

I am about to sort out my websites link structure, and was wondering which approach to our services page would be best.

should we have:

services/digital-marketing  & services/website-design etc or:

digital-marketing/website-design & digital-marketing/seo

Basically I see digital marketing as the top level category that is the umbrella term for all of our digital services. But would it make more sense to have service to be the main category and digital marketing within that (along with all the other services from web design to seo)?

all thoughts welcome!

[wseabrook]

Thanks guys - really helpful. I think I'll go with the first option too

[NakulGoyal]

I agree, it's more of a personal choice and what you consider "clean". I'd vote for #1 as well.

[digitalcrc]

I think this one will probably boil down to personal preference as much as anything, but I would go with the first option for two reasons:

1. It will more likely reflect your navigation, and will be more consistent with what your users are seeing on other sites (hopefully making your site slightly more intuitive to navigate).
2. From a UX point of view, there may be certain visitors whose mental schemas don't really think of sub-disciplines (SEO, PPC, etc.) as digital marketing, and instead think of them as stand-alone services. If you bucket everything under digital marketing, you risk confusing these people.

Curious to hear others' thoughts, as I don't really think there's a "wrong" choice. I wouldn't worry too much about having the keyword in the URL, that concern should be a distant second to usability and UX considerations IMHO.