SEO Effect of Outbound Links
-
Greetings MOZ community:
What is best practices when it comes to creating outbound links to other websites? Will adding such links improve the MOZ domain authority of my site? How many outbound links should be added to each page?
For example I run a commercial real estate web site in New York. About 20 pages are written about neighborhoods. If several outbound links are added to each neighborhood page, and these links point to pages that provide further information about that neighborhood, will my neighborhood pages where the links originates from see improved ranking (or ranking potential)?
Are these outbound links a critical SEO factor?
Thanks everyone!!
Alan -
I agree with Don. Google ultimately wants to see that not only are you an authority in your field, you go out of your way to give your visitor as much information as you can by means of linking to further resources. Although personally I would avoid just dumping in Wikipedia links as they can be viewed as thinly veiled lazy links.
-
Hello Kingalan,
https://www.hochmanconsultants.com/articles/link-miser.shtml good read
Matt Cutts Speaks on page rank sculpting and outbound links
Important snippet from Matt Cutts's blog: "A: I wouldn’t recommend closing comments in an attempt to “hoard” your PageRank. In the same way that Google trusts sites less when they link to spammy sites or bad neighborhoods, parts of our system encourage links to good sites."A good take away, he is point blank saying good links make you look good.
Hope this helps you,
Don
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If I use links intag instead of "ahref" tag can Google read links inside div tag?
Hi All, Need a suggestion on it. For buttons, I am using links in tag instead of "ahref". Do you know that can Google read links inside "div" tag? Does it pass rank juice? It will be great if you can provide any reference if possible.
Intermediate & Advanced SEO | | pujan.bikroy0 -
SEO effect of URL with subfolder versus parameters?
I'll make this quick and simple. Let's say you have a business located in several cities. You've built individual pages for each city (linked to from a master list of your locations). For SEO purposes is it better to have the URL be a subfolder, or a parameter off of the home page URL: https://www.mysite.com/dallas which is essentially https://www.mysite.com/dallas/index.php or http://www.mysite.com/?city=dallas which is essentially https://www.mysite.com/index.php?city=dallas
Intermediate & Advanced SEO | | Searchout0 -
Webjaguar SEO shortcomings
Hey All. I have a client whose ecommerce site is build in Webjaguar. Does anyone have experience with this platform. It appears to be loaded with technical SEO challenges (duplicate content, weird URLs, etc). Interestingly, when I Google "webjaguar SEO challenges" and things like that....nothing comes up. Suspicious, methinks. I appreciate any thoughts from SEO folks. Thanks!
Intermediate & Advanced SEO | | JBMediaGroup0 -
International Domains for SEO
My company is international and we have websites for each country with Country Code Top Level Domains (ccTLD). I am in the US and I am seeing that other countries such as Costa Rica and Germany are ranking above us in search results. I thought Google automatically geo-targeted users by default and therefore I should only get .com or US results. Any idea why other countries would rank above our site?
Intermediate & Advanced SEO | | fastlaneus0 -
Links from MOZ, Harmful?
I have listed my domain in several Ask the Community requests. These have resulted in links from the Ask the Community posts showing up in MOZ site explorer. So actual links have been detected. Are these links harmful to my link profile? The content is not at all related to commercial real estate which is the subject of our website. Thanks, Alan
Intermediate & Advanced SEO | | Kingalan10 -
Do authority brand (business name) anchor text links still drive SEO rankings?
i have a question about links....if you get a link from a really good authority e.g. bbc.co.uk - website but the anchor text for that link is only your business name e.g Moz and not a chosen SEO keyword target..do you still stand to gain in terms of your overall SEO rankings?
Intermediate & Advanced SEO | | CayenneRed890 -
Link from archived article.
A strong news site has an "archived.domainname" folder, where they have older articles listed. I can get a link on a page where there is a 4 year old article, which will be in this archived sub-domain. My questions: Will Google view a link from a 4 year old article as less valuable. Will Google notice the article is 4 years old and find it odd why the page all of a sudden has a link to my site, and thus devalue such link the sub-domain "archived" does that tell Google it is old and a link will be less valuable thank you
Intermediate & Advanced SEO | | knielsen0 -
What next with SEO
I've been working on my site for over 2 years and have some very good links and now have a PageRank 4. My site has fallen down from page 1 to page 4 for 'Web Design London' which may be due to not putting much work into link building in the last 6 months. The site is pretty well optimised onsite but there are less that 20 pages of content. With time constraints in place because I have to run the business, would it be better to increase the content, seek out more links or outsource the work. Ideally I would do both but money and time restrict this. If I was to outsource, do you have recommendations and rough prices? Thanks
Intermediate & Advanced SEO | | wpwebdesignlondon0