SEO Training Question

[TheZenAgency]

Hi

Iv been asked iv to host a basic SEO training session for some employees who have never had any experience in SEO before. Obviously SEO covers so many things and it would be imposisble to run through everything in a single training session. I was curious as to what you guys think would be the best use of the time for the training session?

Thanks in advance

[accessintel]

Awesome! Thanks so much

[EricaMcGillivray]

Yeah, Dropbox links expire. Here you go.

[accessintel]

Erica, the dropbox link to your does not appear to be working. Could you share that again? I have a similar training need at my company. I think the SEO guide you guys have put together is great.

[EricaMcGillivray]

Like the others say, it really depends on your audience and the goals of the training. Some resources that might help are having them pre-read our beginner's guide to SEO so they have a basic foundation, and here is an SEO 101 deck that I put together for a class on it given to social media marketers. Hope this helps!

[CommT]

I think it depends on what they do. A copywriter needs to know different things to a web developer - for example....

[Martijn_Scheijbeler]

It really depends what their background and positions are within the company. But usually if it's about explaining the basics of SEO I explain them the three elements of SEO on how I see it: Technical, Content and Authority building (which covers both links and social media), usually the technical part is the shortest and content will be more in depth and will at the end extend on how they can promote their own content.