SEO Training Question
-
Hi
Iv been asked iv to host a basic SEO training session for some employees who have never had any experience in SEO before. Obviously SEO covers so many things and it would be imposisble to run through everything in a single training session. I was curious as to what you guys think would be the best use of the time for the training session?
Thanks in advance
-
Awesome! Thanks so much
-
Yeah, Dropbox links expire.
Here you go. -
Erica, the dropbox link to your does not appear to be working. Could you share that again? I have a similar training need at my company. I think the SEO guide you guys have put together is great.
-
Like the others say, it really depends on your audience and the goals of the training. Some resources that might help are having them pre-read our beginner's guide to SEO so they have a basic foundation, and here is an SEO 101 deck that I put together for a class on it given to social media marketers. Hope this helps!
-
I think it depends on what they do. A copywriter needs to know different things to a web developer - for example....
-
It really depends what their background and positions are within the company. But usually if it's about explaining the basics of SEO I explain them the three elements of SEO on how I see it: Technical, Content and Authority building (which covers both links and social media), usually the technical part is the shortest and content will be more in depth and will at the end extend on how they can promote their own content.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlinking question
Hello everyone! I currently work for a software company that sell's CRM software for product sellers and one of our options along with this service is a website builder option that can provide the client with a website with several different templates to choose from. Currently, we have over 500 clients using these website templates and I noticed that they are all under the same IP address. My question is, in terms of a backlinking effort, would it be beneficial if we included a link to our company's website on the footer on each of these templates? Example could be: Powered by: (company's name) and have the name a link to our site. I'm worried that this could be seen negatively by Google if we dofollowed these links or the fact that they are all under the same IP. Any suggestions would be appreciated! Thanks
Link Building | | KathleenDC0 -
Does embedded content (from my site) help seo
hi i am creating a new accommodation site and will have some great videos on it (fly bys of local beaches and virtual tours of hotels etc). from an seo perspective i have two questions: 1. should i host on my own site or youtube/vimeo - its a new site but in the long run i want my site to get the credit 2. i will be giving the hotels the chance to embed and video content i have on their own sites. does this help my own seo juice and if so is there a particular way it should be done. there will be around 90 well established local hotels in total so figured it should add up.
Link Building | | neilhenderson0 -
Basic SEO question
Hi! One of my clients, a Chiropractic clinic, has a lot of unique content in norwegian. Problem is; we still have problems building backlinks here in norway. Is one possibility to translate this content to another language and try to get backlinks this way? Would a backlink from another country have the same value as a "local" one? If translating the content is an option how would I go about spreading this content? Is outsourcing an option? Cheers!
Link Building | | AleksanderOlsen0 -
Question about placing links
My company have a website about car related business. I have found around 8-10 sites that is car related which can place links to me. I am wondering whats the best way to make this most effective. I have been writing 8 different texts with maybe 200-250 words each which i plan to use on the sites that is going to link to my site. Should i use exact anchors links or should i use different anchors on every site so it looks more natural? My site today does not have much quality links to it which i believe can make problem when you get 8-10 new sites linking that is very related and have a nice content? How long time should i wait when i put a link to each site to make it less unnatural? Happy for any answer! 🙂
Link Building | | Rob-0 -
Hiring for SEO Outreach
Hope everyone is having a nice Labor Day! We're a family owned wine club startup and have been handling SEO in house since things didn't go well with a previous SEO company (and sure we've done plenty of bad stuff along the way as well). In any case, we're writing a blog, including video entries etc. I've been handling basic email outreach about posts (ie if I write a winery profile, asking the winery to link to it) but don't really have time to handle more significant outreach than that. Can anyone make some suggestions about where to hire someone for an outreach job like this? It would undoubtedly be part time and Elance didn't give us anyone we were comfortable with. Thanks in advance!
Link Building | | MarkAse0 -
Beginners question about co-location/citation
Hi, could any fellow users lend me their experience please, I feel I may have confused myself!! Cut a long story short, one of the seo techniques I (like many here) employ is guest authority for sites. This is done through a manual process on quality sites. However, many sites are panicking now about Google and are nofollowing the author link back to my site. While the guest blogging wasn't done exclusively for links, a backlink is always nice. This got me onto the topic of co citation. From what I understand, it is essentially google rewarding you but without giving you back link credit. This is no the area where I have confused myself...am i right in thinking that if my brand is talked about in content on a quality site about Internet Security, then google can see the mention of my brand and will still award me some benefit from. To gain said benefit from the content is it enough that my brand is mentioned, for example 'Brand X published a paper about keeping kids safe online in 2013' or would the brand x thing need to be an active link to my site (no follow). Does this make sense? I did warn that i have managed to confuse myself hehe Many thanks for firstly talking the time to work out what on earth I have written and for any feedback offered.
Link Building | | carl_daedricdigital0 -
Is it possible to do local SEO for 2 different business locations in same state?
Since you have to be consistent in all your review website information (business name, street, etc.) is it possible to have a website rank for both of their business locations which are about 50 miles from one another in the same state or do they have to pick just one location to promote offsite?
Link Building | | cakelady0 -
What are the best tactics for SEO on a brand new site?
What is on everyones to do list when starting SEO work on a brand new site that has had no SEO work done in the past?
Link Building | | MediaBazooka0