SEO for Career sites and sup-pages
-
For main job categories:
We manage several career pages for several clients but the competition for the main keywords (even several long tail) is from big names like Indeed and similar job boards?
What would you recommend?For job posts:
Since the job posts that our clients post are short lived (80% live less than a month) would it still be incorrect to purchase backlinks? or is it always a big no
Thanks for your help. And if a similar question has been asked I would appreciate if you could point me to it. I could not find one.
-
Well they are not being closed because they are being fullfilled but becasue that is the period the client sets to receive CVs.
They want more CVs but for that they need more SEO visibility and I thought black hat could work for a short lived link.
-
Another note: if the jobs are being fulfilled within a month, you're doing your part well I would imagine.
-
Thanks for your answer. Very helpful.
-
Thank you for your answer. We have contacted a ocuple of university career pages but the bureaucracy is incredible.
Thanks again
-
Hello,
I wouldn't ever pay for links quite frankly. Search engines will continue to get more advanced and understand the world wide web better as time goes on.
I would dive deep into creativity and pursue possibly some of the following backlink options:
- reach out to universities to publish links on their websites for graduates (both undergrad and grad websites - that's possibly two links for .edu)
- I would possibly have a similar job posting on Craigslist (another valuable link) - beware of duplicate content
- Create content focused on local people getting local jobs and reach out to your local chamber of commerce or local government to see if you can garner some "attention" to these jobs. Possibly some .gov / valuable links here.
- Your content should be focused on helping people find jobs
- Your outreach should probably take most of your SEO time spent.
- Track those links! Therefore, validating your efforts.
I hope this helps.
Cole
-
I know this plight. It's taken me years to get amongst those boards, the trick is university career links pages. They are not that easy to come by but their weight really is a great foundation for most niche industries.
Even then, you'll not be able to push Indeed aside. Google's update to slim down similar pages in the SERPS did almost nothing to that site and often I'm looking at 2 or 3 on the first page.
Godspeed.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moz was unable to crawl your site? Redirect Loop issue
Moz was unable to crawl your site on Jul 25, 2017. I am getting this message for my site: It says "unable to access your homepage due to a redirect loop. https://kuzyklaw.com/ Site is working fine and last crawled on 22nd July. I am not sure why this issue is coming. When I checked the website in Chrome extension it saysThe server has previously indicated this domain should always be accessed via HTTPS (HSTS Protocol). Chrome has cached this internally, and did not connect to any server for this redirect. Chrome reports this redirect as a "307 Internal Redirect" however this probably would have been a "301 Permanent redirect" originally. You can verify this by clearing your browser cache and visiting the original URL again. Not sure if this is actual issue, This is migrated on Https just 5 days ago so may be it will resolved automatically. Not sure, can anybody from Moz team help me with this?
White Hat / Black Hat SEO | | CustomCreatives0 -
Competitors Linking to My Site
One of the more successful competitors in my niche has embarked on new strategy that seems to be working well for him. I noticed that many new links began to appear to my site from my competitor's stable of many websites. It appears that he has setup a link wheel to benefit a site that has been in the top Google position for several months now. The rim of the wheel links back to authority sites, including my own main site (established 7 years, now hanging on to the lowly 10th place on the serp). So the strategy seems to be: a) create a dozen sites that no-follow link back to authority sites including competitors, b) place links in a such a manner (bottom of page, uncolored links, from images) that a customer is unlikely to ever click on it, c.) do-follow to your own site and blast it to the top of Google. I don't think this competitor is worried about getting penalized. I've been watching this for years. When one site gets burned, he just shifts things around and brings up another one of his sites. He seems to age them for years, calling them up one by one as they are needed. Has anyone else noticed this? Is it a trend? Because it sure seems to work. He's crowded the front page now with 4 of his sites. Would it be appropriate for me to "disavow" his links? Would it matter?
White Hat / Black Hat SEO | | DarrenX0 -
Does Backlinks from User Profile Page Still Matter
Though, lot of algorithmic changes, updates have happened. However, backlinks from quality source or trusted sites has hardly lost its importance and thats why Open SIte Explorer or Majestic seo is still there to find quality of backlinks, trust factor and authority factor of the backlinks. I need to know does having backlink (dofollow) from Profile Page - still matters and if yes - will a do follow backlink from Moz Profile Page or any authority site or forum page, having dofollow link from user profile page - does it still count as a mark to authority of your site.
White Hat / Black Hat SEO | | Modi0 -
Negative SEO attack working amazingly on Google.ca
We have a client www.atvandtrailersales.com who recently (March) fell out of the rankings. We checked their backlink file and found over 100 spam links pointing at their website with terms like "uggboots" and "headwear" etc. etc. I submitted a disavow link file, as this was obviously an attack on the website. Since the recent Panda update, the client is back out of the rankings for a majority of keyword phrases. The disavow link file that was submitted back in march has 90% of the same links that are still spamming the website now. I've sent a spam report to Google and nothing has happened. I could submit a new disavow link file, but I'm not sure if this is worth the time. '.'< --Thanks!
White Hat / Black Hat SEO | | SmartWebPros1 -
What's the best way to set up 301's from an old off-site subdomain to a new off-site subdomain?
We are moving our Online store to a new service and we need to create 301's for all of the old product URLs. Being that the old store was hosted off-site, what is the best way to handle the 301 re-directs? Thanks!
White Hat / Black Hat SEO | | VermilionDesignInteractive0 -
Here's some more proof white hat SEO works
I guess this is the most logical place to share this with you. I do SEO for many sites. I've recently been focusing on two in particular for the same client. We used Netfirms SEO services to get links--he insisted--which basically consists of writing articles in broken English and placing them all over blog networks with our desired anchor text. On the other site, I simply refused to employ those services. This was the client's main site, and was way too important to mess around with. I built links myself, the legit way. Long story short, for months I watched the shady, black hat site climb and climb in the SERPs, while the white hat one kept falling. This morning, I checked my SEOmoz campaigns and my white hat site went from #8 to #2 and my black hat site went from page 2 to no longer being in the top 50. Just another example of what's been happening with Google lately and how great it is. Interestingly, the black hat site never got a warning in GWT about buying links. Now I just have to figure out a way to break the news to my boss and tell him I told him so without actually using those words.
White Hat / Black Hat SEO | | UnderRugSwept5 -
Shadow Pages for Flash Content
Hello. I am curious to better understand what I've been told are "shadow pages" for Flash experiences. So for example, go here:
White Hat / Black Hat SEO | | mozcrush
http://instoresnow.walmart.com/Kraft.aspx#/home View the page as Googlebot and you'll see an HTML page. It is completely different than the Flash page. 1. Is this ok?
2. If I make my shadow page mirror the Flash page, can I put links in it that lead the user to the same places that the Flash experience does?
3. Can I put "Pinterest" Pin-able images in my shadow page?
3. Can a create a shadow page for a video that has the transcript in it? Is this the same as closed captioning? Thanks so much in advance, -GoogleCrush0 -
Client Selling Links On One Site Hurt Their Other Site?
Hi, I have a client who is thinking about selling ads on one site they own via something like textlinkads.com. Do you think they run any risk of exposing their other sites to scrutiny, penalties or problems?
White Hat / Black Hat SEO | | 945010