Is having copy above the fold still beneficial for SEO
-
Many sites nowadays are approaching a section based approach with copy further down the page. Is it still valid to keep copy above the fold now for SEO. Will it impact on SEO if you have to scroll down the page?
-
This article on Google's content quality scoring definitely recommends having your content "immediately visible" and "above the fold." There was a page layout algorithm in 2012 that the article claims "lowered rankings" for sites that lack content above the fold.
-
When somebody lands on one of my pages, I make sure that - in a single view they have.....
-
a great image that is relevant to the topic (we can spend hours creating these, spend $$$ on specimens or props, spend $$$ on licensing professional images)
-
a good introductory paragraph
3) attractive image links to highly relevant content
- relevant ads
-
-
As Egol so succinctly put it....this is the way life is on the interweb!!!
-
Is having copy above the fold still beneficial for SEO
Yes! You want to slap the visitors' face with the best thing that you got.
-
Just so we all understand, by "section based approach," are you talking about parallax? Or something else?
- Ruben
-
Yes. It matters...above the fold has proved time and time again that this is the best way to establish authority/trust based on UIX principles where conversions matter!
Also, I do not follow you with this comment "...a section based approach with copy further down the page..."
Can you provide some examples of HIGH ranking URLs with that type of 'below the fold' UIX?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Local Versus National SEO - Considerations
I have a customer who is currently a local business but with aspirations of franchising and becoming a national concern, historically I have had quite a lot of success in the Local space, but this will be the first national account so I am looking for any advice on SEO best practice for national businesses. Particularly I am looking at where the business will have a common set of products / services but will have multiple trading addresses / service areas. Any advice would be much appreciated. TIA
Web Design | | Excal1 -
How to optimize SEO value of links in a calendar
Hi All- I am building a website about outdoor activities (cycling, kayaking, hiking, etc.). The site will most likely be built with either Joomla or Wordpress. A key piece of the site will be a calendar of upcoming events. The calendar will list the basic attributes of each event like date, time and location. However if an event has a webpage of it's own I will also include a link to that page in the details of the event. My question is: How can I create a calendar that will capitalize on the SEO value of the links included in the event descriptions? I've noticed many similar sites put events into a Google calendar and then embed the Google calendar into their webpage. In that situation would Google even see any external links included in the descriptions of the events? Thanks in advance for any input. -Chris
Web Design | | 1968Rouleur0 -
Image Replacement Using Cufon (Javascript), SEO effects
Hello Friends, I am using Cufon for image replacement in my website. May I know, does Cufon have any negative seo effects? Will this affect the search engine ranking or loading time of my website? What are the advantages and disadvantages of using cufon in a website in seo perspective?
Web Design | | zco_seo0 -
We believe we accomplished an SEO Parallax site with a nice balance. Can the MOZ community critique this site from an SEO perspective?
Our goal was to accomplish a site that has parallax scrolling and great onsite optimization. We noticed that most Awwward winning sites www.awwwards.com have great parallax scrolling but no SEO. Can the MOZ community critique this site from an SEO perspective? (Note this site was optimized for Chrome or Firefox. If you are using IE, you will be redirected to the old site.) www.posicionamientowebenbuscadores.com Note the site is in BETA still. It has the following technologies CSS3 HTML5 REsponsive Wordpress Parallax Scrolling Onsite Optimization (SEO) No mobile (ran out of funds...)
Web Design | | Carla_Dawson0 -
I've set up my own site which is still fairly new but I'm a bit concerned that there is a bloackage SEO wise somewhere because when I try to crawl the site on SEOmoz it only crawls one page.
I'm really baffled and none of my research has shed much light on it. My url is www.emporiumofmanliness.co.uk I'd really appreciate any help! Thanks
Web Design | | JoshED0 -
How about some SEO tips for small local businesses
The amount of time I hear people say write good content and people will naturally link to you. I appreciate this must be valid for large websites that a driven by content. However, it doesn't really hold much hope for smaller businesses with just service information etc. I work for a small business that does web design in the UK. However, I'm finding it difficult to do any sort of link building. In my opinion nobody is going to link to any of our content naturally or if it is, its going to be small time. Our rankings have dropped slightly (only to 4th in our local county). I've done the following thinks to try get it back up there but its having little or no results. Adding us to local business directories External Articles on site Cleaned up some duplicate title tags. What link building can I do? Is link building the home page sometimes not always the way to go? What content can I write that google will like? See what I mean? My rankings did climb a little bit but then dropped straight back down to their original places 2 weeks later. Help would be appreciated.
Web Design | | sanchez19600 -
What do web designers consider to be SEO
I'm putting together an article about Web Designers and SEO. The basic crux is that most designers will at most (if you are lucky) add in title tags, maybe pretty URL's and HTML links and call it SEO friendly. (lot's who don't probably but also lot's who are even worse) Of course I want it to be a bit controversial so please feel free to let rip. My argument is clients who have previously had site's that have had "SEO on them", know think that all SEO is a waste of time as their previous experience didn't produce the traffic and sales they were expecting. I don't know many designers who independently consider a site marketing strategy and how a site is going to generate links in the long term. I'm sure most of us have read this post on SEO responsiblities but becasue the first port of call for most business owners are the web designers, our offering is undermined by their misunderstandings and in some cases mis-sellings. So under the working title, "Why Web Designers Are Bad For SEO", any care to share some imput.
Web Design | | FDC1 -
Multilingual Website. Best SEO Strategy
Hello.
Web Design | | teconsite.com
We have a client that will extend his business to severak countries in Europe.
So far its main market was the Spanish one. In this market it works with his own domain that is the same that its brand name. The domain does not contain any important keyword but it has been working for 11 years: www.efutgol.com. In Spain has a good ranking. It ranks number 1 or number 2, it fluctuates. But it also sells to France and Portugal. In the France market they used a domain with exact match with the French keyword that they are interested in: www.equipementsfootball.com/. The same strategy www.equipamentosfutebol.com in Portugal. Both have number 1 for the main keyword in those Countries for that keyword Now they are going to sell in more countries.
The problem is that each website have a different CMS what makes necessary double maintenance. We are going to unificate in only one domain, one single design, one single CMS all websites. But were have doubts about SEO consequences of doing that What is the best thing for URLs?
www.efutgol.com/fr/ .....
www.efutgol.com/es/
www.efutgol.com / pt What should we do with the domains that are so well positioned in france and portugal? 301 redirect will work? What should we expect? What would you do? What things we should consider to keep the current position?0