Can you market to someone 30 days AFTER they visit your site via PPC?
-
Hi all,
I'm looking to market to visitors 30 days AFTER they have been to a website.
Their is a coupon this business wants to run every 30 days to its' repeat customers (and if they purchase again); thus, 30 days more will resume.
I'm aware that your remarketing list can capture audiences from 30, 60, and 90 days past. I'm talking about future display ads running 30 days after visitor has cookies enabled.
Thanks for your help!
Cole
-
Alex, you sir are a man among boys.
Thanks!!
-
For best results Google recommends that all the rules should be the same except the membership duration. Then combine them, yes.
-
Would each of these lists have the same URL parameters?
Just different duration of days?
Then combine them?
-
Hi Cole, OK. The remarketing service can be used to show adverts to visitors at a set duration of days after they visited your website. Visitors can be in multiple lists. So you can target those who visited or converted with one list (say "Converted") that has a duration of 60 days then use another list "Sales Cycle" with a membership of 30 days. By excluding the "Sales Cycle" list from the "Converted" list you will arrive at a list of visitors who converted 30 or more days ago and are ready for being shown the offer/coupon.
-
Alex, I'm not fully following you as far as the execution.
I understand we're attempting to create a custom audience.
So let's say I have an audience for visitors of "this url" set at 60 days past.
How would I market to them 30 days after they visit the website? I don't think I followed.
Thanks.
-
Yes. Use remarketing with a custom audience by using a 90 day list, for example, and a 30 day list for your customers that have made a purchase and by excluding the 30 day list you will be targeting them at +30 days.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Thousands of visits from Hyderabad (India) and from Dublin (Ireland)
Since yesterday, I am receiving thousands of visits from India and Ireland. Both of those are not our target audience. When looking at those visitors, they are mostly users on Chrome OS, with Chrome. Google Analytics shows me this traffic as organic traffic with the respective URL as keyword. My first thought was that it might be connected to me having set up an automatic ad campaign on AdWords three days ago, but I am having doubts, since google probably won't be testing all the links manually. My concern now is that our content is being scraped. Also, I am wondering why the traffic is shown as organic search.
Paid Search Marketing | | FelixHe0 -
Our PPC UTM URLs Aren't Registering In GA Properly
Hi, We recently ran a few ads on Facebook and Reddit for a campaign of ours. Each of the URLs were properly attributed UTM links. Some of them register properly in campaigns, but the vast majority aren't. I can only find the attribution by checking All Traffic and displaying the landing page and the source/medium. Our Facebook Ad Manager reports MANY more clicks than our Campaign section in GA is for the campaign name. Here's the URL I receive for the landing page: /?url=http://www.ourwebsiteurl.com/our-landing-page?utm_source=facebook.com&dm_redirected=true Is Facebook writing over our UTM with their own so all I receive is that it came from Facebook? The URL we used was complete with utm_source, utm_campaign and utm_medium, yet these aren't fully reported. Any ideas?
Paid Search Marketing | | kirmeliux0 -
What's the best call tracking system to use for PPC & subsequent landing pages?
Client has about 30 locations. Not planning to get too fancy (i.e. like putting JS on the page so that a dynamically generated phone is displayed to track keywords). At this point, just we only want to see if PPC is providing telephone conversions. I've used Mongoose Metrics before and it seemed good. However, I don't want to go with something simply because it's what I already know. Would love to know some of your favourites and if there are better options. Also - client is in Canada. Not sure if that makes a difference.
Paid Search Marketing | | woodsy10100 -
PPC Adwords Trademark Protection
Hi Wheres the form for filling in/registering your brand with Google for trademark protection in adwords ? I can only find an infringement/complaint form, which given no one currently infringing i imagine will be pointless filling it in. I understand its possible to register trademark with Google in the first place If someone can direct me to the exact page will be much appreciated ? Many Thanks Dan
Paid Search Marketing | | Dan-Lawrence1 -
PPC seems to have had a seriously negative impact on organic rankings?!?
We've been targeting a keyword on behalf of a client for the last few months. The page had good content and had been steadily climbing the rankings. It reached a position of #12 and then suddenly dropped off. Within 2 weeks it was out of the top 50 and is now around the 10th or 11th page (useless). This drop off matched exactly with the cleint switching on a low level PPC campaign, driving traffic from this specific keyword. The stats on this have shown a really high bounce rate (so we'll need to ask some other questions about content) - but could this be the reason that organic stats have taken a hammering? If Google associated people landing n that page from that keyword (even though its paid) as not finding relevant content, I'm assuming this could have a negative impact on the organic rank? Any Thoughts Welcome....!!!
Paid Search Marketing | | Purestone0 -
How can I filter peoples names out in an Adwords campaign?
for example I get all these searches like "dan stoffer painter spokane"
Paid Search Marketing | | Superflys0 -
Best UK PPC management company
I'm looking to outsource my PPC management and would love some feedback on which companies are worth paying for this service? I'm worried as there are so many cold calling scam artists out there and I want to choose the best company for the job. I have been considering "Adrac" as they only charge when they save you money! Sounds too good to be true so I'm automatically sceptical. Can anyone vouch for Adrac or suggest a better/different company?
Paid Search Marketing | | niallfred0 -
Index or Noindex PPC Landing Pages?
Hi all, We have thousands of PPC landing pages for our products. Usually, these pages are very similar and may differ only slightly for the keyword in question. The landing pages are sitting in a sub-domain of our site. From SEO perspective, assuming we don't want to get hit by Panda, Penguin and other animals Google stuffed into its ranking algorithm...Is it a good idea not to index these landing pages at all (i.e. add meta robots - noindex, nofollow to these pages)? What say you? Thanks!
Paid Search Marketing | | ShivaS0