Universal Analytics Tracking code for Measuring Addition/Removal from Cart via GTM

[bkmitesh]

Hello Experts,

Can you please tell me Universal Analytics Tracking code for Measuring Addition/Removal from Cart via GTM?

Any one tell me process and code?

Thanks!

[bkmitesh]

Can anyone give me specific answer that i have done all the process and now i just want to know the firing rule in google tag manager for  Addition/Removal from Cart?

[DeanAndrews]

You may be best understanding Google Tag Manager first https://developers.google.com/tag-manager/ then Adding Data Layers https://developers.google.com/tag-manager/devguide

[bkmitesh]

You mean given below code i have to add on all add to cart page ? Rest in google tag manager what type of configuration i have to do? i mean what will be track type ? and what will be rule? anything else u suggest?

// Measure the removal of a product from a shopping cart. dataLayer.push({  'event':'removeFromCart',  'ecommerce':{  'remove':{  // 'remove' actionFieldObject measures.  'products':[{ //  removing a product to a shopping cart.  'name':'Triblend Android T-Shirt',  'id':'12345',  'price':'15.25',  'brand':'Google',  'category':'Apparel',  'variant':'Gray',  'quantity':1  }]  }  }  });

Thanks

[DeanAndrews]

Hi,

The code examples are here https://developers.google.com/tag-manager/enhanced-ecommerce along with explanations. How to integrate would depend on the shopping platform that you are using.