Huge Traffic Drop after 301, Keyword and Schema.org Fixes
-
Hello there,
I'm first gonna explain what I did to my website:
-
I was using a 302 redirect to send from http to https, fixed it to a 301.
-
My url has a keyword and I was using many pages with keywords as well. ex) www.keywordhaha.com/keyword-the-best , www.keywordhaha.com/keyword-easiest-on-keyword-market
Changed it to : www.keywordhaha.com/app , www.keywordhaha.com/games, etc...
-
I was not using any crawler tools, so I added Schema.org, Json-LD and rdfa-node, which are all working properly.
-
Synced my page with our Google+ page, which was recognised by Google
-
Added a proper logo and fb:admins, and was recognised by facebook.
After I did all this optimisations, I experienced an immediate traffic drop (10%) and my impressions/clicks according to the webmaster tools dropped 75%, in a 2 day period.
Any ideas where there could have been a mistake?
-
-
Fixed!
Thanks
-
I haven't!
That is probably the reason, I'll fix it and get back to you ASAP.
Thanks for the quick reply Mick!
-
"Changed it to : www.keywordhaha.com/app , www.keywordhaha.com/games, etc..."
Did you 301 existing URLs to your new URL structure?
Have you checked what is indexed in Google with site:www.example.com, or site:www.example.com/directory?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Sudden Drop in Index Status on GSC
Hi all, We've seen a sudden drop in index status on GSC from 19,000 to 12,000. Rankings, referring domains, organic traffic etc. have not changed. However, we have implemented a huge number of redirects and done a site migration from http to https in the past year. Could this have an effect? Thanks!
Reporting & Analytics | | SMVSEO0 -
Help Blocking Crawlers. Huge Spike in "Direct Visits" with 96% Bounce Rate & Low Pages/Visit.
Hello, I'm hoping one of you search geniuses can help me. We have a successful client who started seeing a HUGE spike in direct visits as reported by Google Analytics. This traffic now represents approximately 70% of all website traffic. These "direct visits" have a bounce rate of 96%+ and only 1-2 pages/visit. This is skewing our analytics in a big way and rendering them pretty much useless. I suspect this is some sort of crawler activity but we have no access to the server log files to verify this or identify the culprit. The client's site is on a GoDaddy Managed WordPress hosting account. The way I see it, there are a couple of possibilities.
Reporting & Analytics | | EricFish
1.) Our client's competitors are scraping the site on a regular basis to stay on top of site modifications, keyword emphasis, etc. It seems like whenever we make meaningful changes to the site, one of their competitors does a knock-off a few days later. Hmmm. 2.) Our client's competitors have this crawler hitting the site thousands of times a day to raise bounce rates and decrease the average time on site, which could like have an negative impact on SEO. Correct me if I'm wrong but I don't believe Google is going to reward sites with 90% bounce rates, 1-2 pages/visit and an 18 second average time on site. The bottom line is that we need to identify these bogus "direct visits" and find a way to block them. I've seen several WordPress plugins that claim to help with this but I certainly don't want to block valid crawlers, especially Google, from accessing the site. If someone out there could please weigh in on this and help us resolve the issue, I'd really appreciate it. Heck, I'll even name my third-born after you. Thanks for your help. Eric0 -
Exclude brand Traffic
Hello everyone, Whenever any user searches for our website using brand keywords, session count should comes under direct source instead of Google/organic. Or in simple language, We want that all our brand keyword search traffic should be consider as Direct Traffic instead of organic. Is it possible in Google Analytics? If yes then please share the steps of doing it
Reporting & Analytics | | Obbserv0 -
Organic Traffic down after WordPress switch.
I recently switched our company's website over to Wordpress in February. Organic traffic went down.... http://www.screencast.com/t/dJ0Oeyma5Xs Same content, there are a few different page URLs but most of all it is all the same and I've SEO'd it to pieces. Any thoughts? I can't figure this one out.
Reporting & Analytics | | SteveZero120 -
Where have the 'most changed keyword rankings' gone from the weekly summary emails?
Since the change to Moz we have noticed that the weekly summary emails do not show the 'most changed keyword rankings' table. We found these extremely helpful and would be disappointed to see these go. Are these going to make a come back?
Reporting & Analytics | | RedAntSolutions2 -
False inflation in traffic
Hi- We are seeing an inflation in our traffic via Webgain in Germany. Our team in Germany does not use Webgains Our team in the US does not participate in any affiliate networks/programs Any ideas on why we would be seeing this inflation in just one region?
Reporting & Analytics | | K2_Sports0 -
Google News traffic spike mystery; referring URLs all blank, Omniture tags didn't fire.
Our content is occasionally featured in Google News. We recently have had two episodes where this happened, but (a) nearly all the referring URLs were blank, and (b) our backend logs show 3-4x more requests for the article in question than Omniture does. In other words, hundreds of thousands of visitors requested a URL from our site (as proven by the traffic logs), but don't seem to have come from Google News (because HTTP_REFERER was blank), and didn't execute the onpage javascript tag to notify Omniture of the pageview. Perhaps this has nothing to do with Google News, but it is too strong a coincidence that the two times we were on there recently, the same thing happened: big backend traffic spike that is not seen by Omniture. It is as if Google News causes browsers to pre-fetch our article without executing the javascript on the page. And without sending a referring URL. Has anyone else seen anything like this before? Stats from the recent episode:
Reporting & Analytics | | mcglynn
- 835,000 HTTP requests for the article URL (logged by our servers) - these requests came from 280,000 distinct IP addresses (70% US) - the #1 referring URL is blank. This accounts for 99.4% of requests. Which, in itself, is hard to believe. These people had to come from somewhere. I believe browsers don't pass HTTP_REFERER when you click from an SSL page to a non-SSL page, but I think Google News doesn't bounce users to SSL by default.That said, we do see other content pages with 70-90% blank referring URLs. Rarely 99+% though.0
