Difference between Enhance Ecommerce & Event Tracking ?

[bkmitesh]

Hello guys,

1. Difference between Enhance Ecommerce & Event Tracking ?

2. If i implement Enhance Ecommerce then no need to configure event tracking?

Thanks!

[evolvingSEO]

Hi There

I'm not an advanced analytics expert (maybe medium level ) but let me try to help out.

1.Enhanced eCommerce vs Event Tracking

Enhanced eCommerce helps you measure how users interact with your products, shopping cart etc - so you can see in depth information around adding items, viewing items, cart abandoning, purchase completions. You can slice and dice this at a product level. This is only for sites where you can purchase products on the site.

Event Tracking is like a blank canvas to track any sort of user behavior you want (within some limitations) - but you might track a button click, interaction with a video (play, pause, etc), or PDF downloads, or scrolling behavior.

Importantly, you can turn and event into a goal where you could track sign-up form completions (via the click of the 'submit' button) as a goal and tie that back to your standard analytics data.

Event tracking can be done on any website - even if you don't sell products.

2. In short: no. You may still need event tracking.

If you enable enhanced eCommerce, this will give you the capabilities described above (measuring product and shopping cart interactions) - see this for more info https://support.google.com/analytics/answer/6014841?hl=en ...BUT your option to use event tracking is your choice based upon what you might want to measure. If you want to measure clicks on your email list signup button you need event tracking. If you want to trigger an event with scrolling behavior (see this for an example http://cutroni.com/blog/2014/02/12/advanced-content-tracking-with-universal-analytics/)

Hope that helps!

[bkmitesh]

Hello Experts, Can you please share your views?

[bkmitesh]

waiting for reply!