Traffic drops considerable at midnight
-
Hi can any one tell me why traffic drops at the same time each day, at around midnight until 8.30 am website traffic drops off. We target the UK and the USA, we have geo target set for the UK in webmaster.
Thanks for your help
-
Thanks LindaLV, not sure what to do now, it's all gone rather confusing..
-
I don't use geotagging myself so I cannot speak from experience, but I would imagine that if you are telling Google that your users are UK users, Google would be less likely to serve your pages when UK users are expected to be asleep.
-
Hi LindaLV, The site used to get a lot of traffic from the USA during the (UK night time). So I was wondering if geotaging the site for the UK is not a good idea? What do you think
-
No, you do not need to delete paused ppc campaigns. I believe Kevin is referring to the practice of setting active ppc campaigns to not run during certain hours that are less likely to convert. The campaign is still active, it is just automatically paused at certain times.
Why do you think it is odd that traffic would drop off from late night to early morning? I think that is a fairly typical pattern...
-
Hi guys and thanks for getting back to me.
We are based in the UK.
We do have some paused ppc campaigns which we used to run from 9 am till midnight.
Could this really be a factor and if so is it best to delete old ppc campaigns.
Tai
-
Could be for a number of reasons (type of site, ppc expense pauses and etc.). If you are located in the states, 8:30 am est is typically the start of the day and midnight is the end of the day --on the west coast.
-
Which time zone is the midnight-8:30am traffic drop?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Help! Need to Get Traffic Back Up in Saturated Market
I was looking in one of my client's Google Analytics profiles, and noticed that they had two major drops in traffic before we started working with them—and they've never really recovered. The first, and most significant drop was around January 2015. And then the again, but not as drastic of a drop, was around September 2015. They are a heating and cooling company, but they are located out west so this shouldn't be a seasonality thing. Here is a link to what the BIG drop is traffic looks like in January 2015: http://imgur.com/a/Y1s8U To get a clearer picture, here are the numbers for the overall website traffic:
Reporting & Analytics | | BlueCorona
September 1, 2015 - September 30, 2015: 30,923 sessions
September 1, 2015 - September 30, 2016: 13,768 sessions Year over year traffic to the website dropped by 55%. Here is a link to what year over year looks like in Google Analytics: http://imgur.com/a/TPdJQ Like I said, we weren't working with them at the time so I don't know specifics about what might have caused this, but their numbers have never even come close to reaching what they used to be prior to the noticeable drop after September 2015. Does anyone have any insights into why this might be? Was there an algorithm change back then that could still be impacting them? Any ideas how to get them back to where they once were? Any input is greatly appreciated! Thanks.1 -
.com site referral traffic to ccTLDs
We have 7 international domains set up along with our main .com site. All of the ccTLds are showing their main referral traffic as coming from the .com site in GA, and most of those being from mobile. Each site is set up correctly with geo-targeting and hreflang tags. Has anyone experienced this before?
Reporting & Analytics | | ggpaul5620 -
Google analytics : exclude traffic to a subdomain
Hi, I have a website with a client access on a subdomain. I want to exclude the traffic to that subdomain because it messes up my conversion goal for the main site. Per example, 2 out of 10 visitors are existing clients that want to access to my SaaS product. The 8 other are potential clients. I want to exclude the 2 clients from my stats so I could have the good conversion percentage for my free trial for the other 8 potential clients. Thanks in advance for your help!
Reporting & Analytics | | slestage0 -
New e-commerce launched, drop in traffic
One of our clients launched a new e-commerce site and there was a significant (60%) drop in traffic in Google Analytics following the launch. We are about 10 days into the new site, and our suspicion is that the move has caused a decrease in their site authority which has lowered their search position. The old site had the store at sitename.com/store. The new site has a Shopify store at shop.sitename.com. There were very few external followed links to the store pages, so we thought that there would be little effect for overall site traffic by moving the store to a subdomain. Any recommendations for next steps on diagnosing the problem and working towards a solution?
Reporting & Analytics | | DesignHammer0 -
Organic traffic vs. GWT data
Hi, how are you? I'm having a question becasue of an inconsistency between the data GWT gives and the one GA gives me. When I see the ammount of clics GWT tells me in february, it says 32850. When I go to Channels --> Organic Search, it says 51014. The difference is really big! Do you happen to know why this huge gap between data?
Reporting & Analytics | | arielbortz0 -
Moved Up in SERPS & Traffic, Need Help Converting
Hello, After listening to the advice of many of you on this forum, I have managed to move my site up in the SERPS, close enough to where I want/need to be. My traffic has increased heavily, yet I am still not seeing a large increase in orders being placed. I am positive that I have the lowest prices on these items, and the most information available about them, yet I still can't seem to convert a lot of this traffic into sales. Can you guys please take a look at my site and provide some guidance on what I can/should do to help convert these visitors to customers? my site is : http://goo.gl/JgK1e Thanks
Reporting & Analytics | | Prime850 -
GA dropping source due to 3rd party checkout?
So I am trying to track ecommerce transactions on a Prostores site and GA is dropping the source because the checkout is on prostores domain instead of the store domain. All ecommerce transactions show a source of the actual website as a referral. I've read googles documentation on tracking across multiple domains but just can't quite get it right. Can anyone help me out? Here is my tracking code: ss:commentdo nothing</ss:comment>
Reporting & Analytics | | BlinkWeb0 -
For an optimized site, any available stats / guesstimates on what is avg % of traffic to homepage vs. second-level pages?
I'm interested in passing this info on to a client who experienced a period of time when an incorrect GA code was installed on their homepage. They were able to get Google stats on second level pages only. This is a site that gets 80 + % of visits from organic search engine referrals. They do minimal advertising. Thanks in advance.
Reporting & Analytics | | alankoen1230