Traffic drops considerable at midnight
-
Hi can any one tell me why traffic drops at the same time each day, at around midnight until 8.30 am website traffic drops off. We target the UK and the USA, we have geo target set for the UK in webmaster.
Thanks for your help
-
Thanks LindaLV, not sure what to do now, it's all gone rather confusing..
-
I don't use geotagging myself so I cannot speak from experience, but I would imagine that if you are telling Google that your users are UK users, Google would be less likely to serve your pages when UK users are expected to be asleep.
-
Hi LindaLV, The site used to get a lot of traffic from the USA during the (UK night time). So I was wondering if geotaging the site for the UK is not a good idea? What do you think
-
No, you do not need to delete paused ppc campaigns. I believe Kevin is referring to the practice of setting active ppc campaigns to not run during certain hours that are less likely to convert. The campaign is still active, it is just automatically paused at certain times.
Why do you think it is odd that traffic would drop off from late night to early morning? I think that is a fairly typical pattern...
-
Hi guys and thanks for getting back to me.
We are based in the UK.
We do have some paused ppc campaigns which we used to run from 9 am till midnight.
Could this really be a factor and if so is it best to delete old ppc campaigns.
Tai
-
Could be for a number of reasons (type of site, ppc expense pauses and etc.). If you are located in the states, 8:30 am est is typically the start of the day and midnight is the end of the day --on the west coast.
-
Which time zone is the midnight-8:30am traffic drop?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I have had a huge increase in direct traffic to our website but not sure why this suddenly happened? (no promos during this time period)
I have had a huge increase in direct traffic to our website but not sure why this suddenly happened? (no promos during this time period), traffic up 200%+ according to Google Analytics
Reporting & Analytics | | Julia_a1a1 -
Can the end of a competition cause a drop in organic visitors?
Hi everyone, Over the last six months I've been running a few competitions on my largest site, but noticed a very large decrease in organic sessions just after the third one ended. For reference, the site is ~10 years old and gets a couple of million sessions per month.Organic sessions throughout last year and before the holiday periods were around 800k/month, which then increased by 50% during the holiday period alongside a competition I ran.These competitions double the pages per session and add another 1.5 minutes onto session duration. At the end of one of the competitions this year, daily organic sessions halved overnight and are now below the baseline of last year - and not improving. Some possible causes include; Google update - unlikely, because the date of the drop doesn't coincide with any increase in SERP volatility that I can find The extremely quick overnight drop in engagement (pages/session and session duration falling back to pre-comp baseline) caused Google to believe our site to be less popular and thus less deserving of rankings Visitors who've been bombarded with month-long competitions are sick of seeing them and are not searching for my site so often Email tagging - in the week before, UTM tracking parameters were added to all emails (of which there are a lot of subscribers) - as the number of Email visitors in Analytics increased, Organic did slightly decrease at the same time. I think this is unlikely, but I wonder if somehow some of our email visitors were previously being classed as Organic as well as some being Direct Incorrectly tagged as Direct - at the same time as the organic drop, Direct traffic doubled - it has since decreased back to just above the Direct baseline, however Organic has not improved I'd just be interested to know if anyone has any experience with something similar happening and, if so, what do you think the cause was and how did you rectify it? Thank you very much for your input in advance!
Reporting & Analytics | | serges780 -
What does 'Safari (in-app)' mean in Google Analytics browser traffic?
Hi, can anyone explain what 'Safari (in-app)' refers to in my browser sources? Also, it has a very high bounce rate - any ideas why?
Reporting & Analytics | | b4cab1 -
Why have my impressions dropped?
Hello, I have various different accounts for a range of websites on Google analytic's and on a few of my accounts the impressions seem to have dramatically dropped from January 2014. Does anyone know what could of caused the drops, could to do with an algorithm? I am racking my brains trying to figure out why the drop so suddenly. All help would be greatly received. thank you! Beth
Reporting & Analytics | | cmuknbb0 -
Can anyone diagnose drop in organic traffic? (Screenshot attached)
I have an unexplained drop in google traffic on the 9th July. There are no messages in webmaster tools and no onsite or link building had taken place. In fact there were no changes at all. The only possible thing I can think of is that for some time I have had a problem where the bounce rate for my site was 95% plus in analytics. That data is wrong as the website is converting 1in 10 visitors and for them to convert the bounce rate would 90% (If EVERY other visitor bounced) as they have to visit several pages to do so. Any help appreciated! b457MPe.png
Reporting & Analytics | | SamCUK0 -
Direct traffic
Our web site is thefutonshop.com. we have seen a spike then a drop off in direct traffic and dont know how to figure out why in analyitics. Ithe drop off is all on our index page.
Reporting & Analytics | | FUTONSHOP0 -
GA dropping source due to 3rd party checkout?
So I am trying to track ecommerce transactions on a Prostores site and GA is dropping the source because the checkout is on prostores domain instead of the store domain. All ecommerce transactions show a source of the actual website as a referral. I've read googles documentation on tracking across multiple domains but just can't quite get it right. Can anyone help me out? Here is my tracking code: ss:commentdo nothing</ss:comment>
Reporting & Analytics | | BlinkWeb0 -
What's the best way to track moble traffic / sales from a subdomain in Google Analytics?
Hello, I've been trying to figure out the best way to track traffic and sales for a subdomain mobile site and would appreciate any feedback or guidance. I've set up an advanced segment but have found that I'm not able to source traffic since the segments get disabled when trying to view top content pages. I've also setup an additional sub-profile under the main domain profile in google analytics and have set up an advanced filter using the following guildelines http://code.google.com/apis/analytics/docs/tracking/gaTrackingSite.html In the Profile Settings page, click the Add Filter link. Choose Add New Filter and provide the filter a name. Choose Custom Filter and select Advanced on the Filter type settings. Under Advanced settings: FieldA should be set to Hostname FieldB should be set to Request URI Set the values for both Field A and Field B to (.*), which is an expression that captures all characters. Set the Output To --> Constructor option to Request URI and provide $A1$B1 as the value for that choice. I'm unsure if I've set up the profile / filter correctly, the traffic stats are different than the segment. The mobile profile is also tracking all ecommerce transactions instead of just mobile. Here's the code I have in place. we're using the Traditional code Thanks, Jamie
Reporting & Analytics | | marketing_zoovy.com0