Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How To Change Image Used In Business Knowledge Graph...
-
How can one change the image that Google shows in a business' knowledge graph in the SERPs?
And the image I am referring to is the one that typically appears to the left of the map within the knowledge graph box, above the business' name.
The current image that is being used in my client's case is an image that was uploaded in their Google+ My Business profile, but there doesn't appear to be any particular reason why that one was chosen (it wasn't the first or last image uploaded, nor is it selected as the profile picture).
As user-interaction increasingly becomes important in rankings, I would like to change this to something more attractive.
Thank you for any help and guidance!
-
Hey There!
This post from Local U might help:
http://localu.org/blog/8-tips-optimize-local-knowledge-panel-google-search/
-
Hmm…
I would just remove the one photo that you don't want to see there and leave a bunch in that you would be ok with. That's what I'm doing. I've been scouring the internet to see what would make Google choose one over another but I can't seem to find anything. Weird…
The only other idea I had was maybe it is dependent upon what the image file is named?? Like if the image name is more relevant to the brand and search it would be chosen before something that was named something arbitrary, such as "logo-1.jpg"
-
Hi adamxj2, thanks for trying to help me out!
So I too am aware of the "Map & Search Photos" section of GMB. In our case, one of the photos that was uploaded in this section is being used currently. However, there is no way of designating which one should be used as the main Knowledge Graph image on searches.
A lot of platforms use either the first or last image uploaded as the default image, but it appears the one that Google chose to use in our selection of photos we uploaded is one that was uploaded in the middle of all the others... in other words, it wasn't the first or last photo uploaded.
So in lieu of deleting everything and ONLY uploading the 1 photo you wish the knowledge graph to show (which isn't ideal), we are still left trying to figure out how to tell Google which image to use.
If you find out anything more or know anything more about this, would love to hear! Thanks again.
-
This is an interesting question… I did some exploring on my Google business page and researched what was showing up in the SERPs…turns out what's there isn't what I want either! So this is how I'm trying to fix it but I think it will take time to register changes…
On the left side drop down of my page I selected "My Business." On the dashboard there's two photos and next to it is a "+5" box that I assumed would bring me to all my photos when I clicked it. It brought me to a page with a pop up that said "Map & Search Photos… When a user searches for your business on Google Maps or Google Search, these photos will appear alongside the rest of your business information." It's here that you can add, edit, and delete what shows up!
Thanks for asking the question…never would have learned this without it!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Verifying Google My Business After An Address Change
Hello,
Local Listings | | Ben-R
We are trying to verify our Google My Business listing, however, the current unverified listing is using an old address we no longer have access to. The only option for verification is through the mail. We tried requesting an edit but it didn’t go through. Would the best option be to create a new one and try to have the old (unverified) listing removed? Any insight would be appreciated. Thank you in advance.
Best,0 -
Google My Business for Municipalities?
I'm working with the City of Lakewood, WA, on an image campaign that overlaps a bit with some SEO goals. If you Google "Lakewood, WA", in the knowledge panel to the right of the search results is an image of building on fire. I'm not sure where this image comes from or why it has been selected as the image to represent the City of Lakewood but its been there for a while. If this was a small business, I would simply claim their Google My Business page and feed some good images into it. Problem solved. But Google doesn't offer an option to "Claim this City". LOL. Can you create a GMB page for a municipality? Does anyone know the right thing to do here to make this picture go away and give the city more control over its own image?
Local Listings | | TheKatzMeow2 -
Yahoo Local Business Listings Hijacked
We are a solar company with three locations. When claiming our business listings on Yahoo (Yext), we noticed that one of them had already been claimed. The name of our company and our phone number were changed to a lead generation company. Upon further inspection, this company has hijacked hundreds of listings throughout the state and the country. To see the extent of it, go here:
Local Listings | | SS.Digital
https://search.yahoo.com/local/s;_ylt=A0SO8odHUOZZdVUAYwBXNyoA;_ylu=X3oDMTByNWU4cGh1BGNvbG8DZ3ExBHBvcwMxBHZ0aWQDBHNlYwNzYw--;_ylc=X1MDMTM1MTE5NTExOARfcgMyBGdwcmlkA3loNXdiQlJqVE9HMm9MdXlUSklLdEEEbl9zdWdnAzEEb3JpZ2luA3NlYXJjaC55YWhvby5jb20EcG9zAzAEcHFzdHIDBHBxc3RybAMEcXN0cmwDMjIEcXVlcnkDc29sYXIgY29ubmVjdG9yIGlydmluZQR0X3N0bXADMTUwODI4MTk4MA--?fr2=sb-top-search&p=solar+connector+irvine&fr=yfp-t- Or, just search in Yahoo's Local search section for "Solar Connector Irvine" or pretty much any city in California. On every hijacked listing, the company name is changed to "Solar Connector" and the phone number is changed to a unique local number, but all the other information is left the same. Now when people think they are calling our business, they get a shady lead gen company instead. I have submitted a request to Yext and have tried (and failed) to find a support phone number. This is a widespread, blatant fraud, and I would hope they would have interest in fixing it. Solar Connector (fake name) is associated with SolarAmerica.com, which is run by Clean Energy Experts, which was purchased by Sunrun (a publicly traded company). My specific question is, does anyone have any insight on the best method for getting help from Yahoo/Yext? Other than through their "help portal" on the website. I need to speak with a human being.1 -
Issue in "Suggest an Edit" feature of Google My Business
"Suggest an Edit" feature of Google My Business is allowing the competitors to change your business details, that too without your prior permission! I have put together a piece on the issue we faced and you can review the same here: https://www.kvrwebtech.com/blog/issue-in-suggest-an-edit-in-google-my-business-is-it-a-bug-or-a-major-pitfall/ What are your thoughts on the same and what should be the right solution?
Local Listings | | varun18001 -
Using Hashtag for Google My Business
I was told by a Google My Business representative to include #{keywords} in my description. I was told this would boost my rankings. Has anyone else heard of this?
Local Listings | | Smart_Start0 -
Google My Business for a Multi-Business Showroom
We are considering signing up for a multi-business showroom co-op concept in our area. Basically this space (1 address) has 10+ businesses that have their products represented at the location. There is one person working that passes along the leads to the individual companies when someone visits the showroom and shows interest in a product. I know at least 5 of the businesses are using this address for a Google My Business profile, and we would like to also. I am looking for some advice on best practices and strategy to ensure were not violating any of Google's policies. Here is a link to the showroom: http://www.brookfieldhomeandideacenter.com/
Local Listings | | JohnWeb120 -
Google My Business- Will a large service area dilute local search results?
I am considering adding our actual service area to our Google My Business profile, but I don't want this to dilute our local search results. As it is, we come up in the top 3 or so when searched in our HQ's city and several nearby cities when you search for us in Google Maps (although when I look at the top 10 organic for Google for some reason when you search for these cities + our keywords Google doesn't show any local results). Our actual service area is fairly large, comprising the states of CA & Hawaii & parts of CO, AZ, and UT. I would be adding the service area by zip code rather than radius, as a radius wouldn't make any sense in this case (particularly considering the distance between HI and CA). Is it better to keep our relatively high ranking in local results? Will adding the service area not affect local results negatively? Also, do you know why Google isn't showing me local results when I look for our keywords + our nearby cities? When I look for these keywords in larger cities like LA or San Diego, Google always shows me local results.
Local Listings | | BohmKalish1230 -
Bing Places for Business - Worth It?
Hey Fellow Mozzers, I am trying to determine if Bing Places for Business is worth the time and effort it takes to create listings. My business has 900 locations, and would take some time to create the bulk upload file to load into the Bing Places for Business dashboard. My question is, since Bing already does a good job of creating business listings using data from 3rd party sources such as Yelp and Citysearch, where I already have a strong presence for each of my locations, is there any value in overriding the automatically created business page for each of my location with information that I upload?
Local Listings | | dsinger2