How to use remarketing using GTM?

[bkmitesh]

Hello Everybody,

Can you please tell me how to use remarketing using GTM? I have read lots of post but confused with Google Analytic, adwords, merchant, tag manager, codes...etc.

So can any one explain me properly?

Regards,

BK Mitesh

[JasmineA]

The Google Remarketing code is for all traffic that comes to your site. You will segment this inside Google Analytics before passing it on to AdWords by making lists in GA. This can be done under the Admin tab, and navigate to Audiences. This is where you will segment your lists.

You can then select to have a list shared with your linked AdWords account. It will populate in your available audiences in AdWords and you can use it to retarget

It's definitely gotten a little more complicated than it used to be, but I assure you this gives you more options and flexibility in reporting

[JasmineA]

Yes, you will add the remarketing code to GTM. Then you select what pages you want it to go on, and that will enable your ads to run.

[bkmitesh]

Remarketing is only for adwords? we can track adwords campaign  right and not for organic. For organic we have enhance ecommerce or event tracking is it?

Little bit confused, your input is more valuable to me.

Thanks!

BK Mitesh

[bkmitesh]

Like i got remarketing code from google adwords so if i am using GTM then that code i have to add on GTM and not on each page of my website right?

[MonicaOConnor]

https://support.google.com/adwords/answer/3210317?hl=en

This is a Google Help page that should set you up. It is a lot like setting up a Display Ad, just very targeted. Hope that helps!