What to do when you get an oh so sweet but temporary link?
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Hello! We recently received a great link from a local university. My colleague did a few presentations at the university, so they were nice enough to turn a mention of our company name on their academics page into a link when we asked.
The problem is that we've been told that the mention/link will disappear after about a month.
So, my questions:
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Can we do anything to further exploit that link in the short time we have? My colleague brought up doing some kind of funky link pyramid thing where we create links to that page, which would possibly give us even more link juice. I know nothing about this sort of thing. Is it recommended/not recommended?
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Is there anything we could possibly do to preserve the link in Google's index and have it still count in our favor after it's taken down? Maybe some kind of crazy iframe magic trick?
Thanks!!
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Been right there and here's what we did...
We got an alum of the university to put it on their own page - that they'd attended and found the Seminar a great one...and we ensured that the alum pages (we got 3 attendees to say what a great event it was) were all FOLLOW links too!
YMMV but that's what we did! And do!
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Not an authoritative answer and I know you are not doing link purchasing but this case seems to be pertinent to temporary links in general:
Google webspam team included a link from a page in Google cache, as the original resource no longer existed. This raised a concern with some that even links from Google cache need to be considered when managing disavow files. Some speculated this was simply a human error, but John Mueller stepped in and clarified the matter after consulting with the team at Google.
Now, why would Google's own team include a link from Google's cache for a link that is no-longer available, why worry about it at all? One answer may be that links that get cached by Google still carry on being ranking factors. So maybe making sure that the page where the link resides gets cached by Google will help to preserve some of it's ranking power.
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