Blog Content if Google has stated it doesn't like your blog?
-
Hi guys,
In the new 'mobile usability' tab in Webmaster Tools, Google has stated that our blog isn't offering a good experience for users. Something we already knew and I want to change, but I can't get the budget approved to complete the work. I was just wondering if you think Google isn't going to hold my content very high as a result. I want to produce more content on our blog around our valuable keywords in hope to improve our rankings, but if Google isn't holding our site in high regard I'm thinking there may not be much point in it.
Any thoughts would be appreciated.
Thanks
Brian
-
So yes, Google is starting to factor in mobile user experience as one of it's many ranking factors. It is still a bit unknown how this works -- machine learning or human review? -- and exactly how much you're going to get dinged.
But if you can't get the budget, then that's a different issue. You need to be making a solid business case for spending the budget to get a mobile site. You need to dive into your analytics and figure out the user experience for someone coming in on mobile. Figure out how much money you're losing because of this experience. Figure out how much potential traffic you'll get. Figure out how best to tackle the project. (Depending on your site, you might not be able to make everything mobile right away. Example, Moz's site is terrible for mobile, which we're planning on fixing. However, the blog and Moz.com marketing/resource pages are the priority. Putting our software into a mobile experience is a different project.) Best of luck!
-
Hi Brian,
Google continues to push towards a 'mobile first' approach and I think you have a good reason to be slightly concerned. It makes sense to invest in this now because it's just going to become more and more important.
If you are producing high quality content I don't think Google will discredit it completely, however, not having a good mobile experience for users could potentially hurt your CTR and bounce rate on mobile. Google recently added (and I believe is still testing) a 'Mobile-friendly' tag in search results that lets the user know which results are or are not mobile-friendly.
All in all, I wouldn't completely stop producing content if you are seeing good results, but you really should push to invest in making your website mobile-friendly sooner than later.
Hope this helps you with your dilemma!
-
is your blog only available on mobile devices? if so, then there is probably not much point posting anything before fixing the usability, but if its normally accessible on desktops then it will get credit in desktop search results
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate content on the same site
We have a client who wants us to use the same piece of copy twice on their website. Once to promote a workshop and once to promote a conference talk. We feel this would be bad practice from a user perspective, but we were wondering how search engines would regard this? Thanks Ian
Content Development | | Substance-create0 -
Blog Marketing
Hi everyone, I have a quick question regarding blog marketing. A colleague is embarking of her new years resolution to get in shape and is blogging about her experience, which has so far been successful. Can anyone suggest any good free blog directories where I can list her Blog? Or any other ways to market her blog? (she will be doing one post a week over the next 20 weeks)
Content Development | | Hardley1110 -
Is it possible to aggregate news content?
Currently all of our content is produced internally, but I would like to expirement with aggregating 50% of our content from external publishers. The content wouldn't be full articles, but instead the excepts with a link back to the source. Is there a way to aggregate content without being penalized? We are using wordpress.
Content Development | | ejovi0 -
Blog on a separate domain
We want to set up a blog to discuss our industry. Is it better to set-up the blog on a domain that we buy and then link to it from our website or set-up a blog on a posterous account or something with a link?
Content Development | | AAttias0 -
Content Estimates
Are there any SEO Content writers that can create several pages for me on a post- graduate level for a target audience of physicians? Writing should be informative regarding our company and also optimized for keywords. I only have one quote so far from a company outside of SEOMoz and I was hoping to get someone on this site that had some experience in this area. Thank you, Utah Tiger
Content Development | | Boodreaux0 -
Help with Duplicate Content Issue for pages...
I have pages with duplicate content, i want to put them on hold while i write unique content as i do not want to get marked down for it. I also want to keep the urls and use them again.
Content Development | | pauledwards
There are about 300 pages affected by duplicate content currently. Am i best doing 302 redirects as it is temporary? to the origional source of the content, or canonical tags no index? The pages are currently indexed and cahced by google, i want to use the url in the future for unique content to get it valued by Google. Any advice much appreciated. Kind Regards,0 -
Duplicate Content Penalty
If our pages are to have roughly 30% of non-original textual content, can we be penalized by Google? Or are we OK as long as this non-original content is relevant to the pages?
Content Development | | Quidsi0 -
External Domain for Company Blog
Please help me decide the benefit (from an SEO perspective) of hosting a company blog externally (either on blogger or self-setup external domain) or hosting on company's website.
Content Development | | bcmull0