Seasonal keyword tracking locally?
-
I'm managing a project for a local fence contractor in Wisconsin. During Fall, his site was getting a fair amount of traffic. (We only track traffic from the State of Wisconsin and exclude office IPs.) For November, traffic tanked and keywords fell. Is there a way to check the search volume by month to see if the recent extreme cold and early snow are the culprit, (people not searching for fences), or should I be looking elsewhere for a problem?
I know I have to get more pages optimized for ideal keywords but time is extremely tight on this project. (But, that's another problem and story all of itself!)
Thanks!
-
Another thought would be to look at Google Trends. I did a quick search for fence repair in the US http://www.google.com/trends/explore#q=fence+repair&geo=US and over the last several years, winter clearly has a dip in searches. Also interesting is that the southern states have more searches than the northern states in general.
-
Yup, Linda - I just checked it and as suspected, it is decreasing.
-
I do see the Adwords data for November is up now, so you can check your keywords.
-
I agree with you 100%, Miriam, but the client is disagreeing with me. Ugh!!
-
Hi Janet,
Common sense would definitely suggest that less people are going to be looking for fence contractors in the winter in a snowy place like Wisconsin, and I would expect that the contractors are used to this seasonal flux. Your best bet here would be to look at previous years' analytics to confirm, if the website was hooked up to this in years past, but even without that data, I would bet dollars to doughnuts that this type of fluctuation is completely normal for this time of year in this industry and geography.
-
One place to look is impression data from Google Webmaster Tools? Hopefully, if you've linked GWMT to Google Analytics, you might also be able to compare to previous year(s). Are you buying keywords on AdWords? You could look at impression data there too.
-
No, I do not know when they update, sorry. (But we are only a few days into December, so they might just not have their data for November compiled quite yet.)
You could try searching a past month where you know it went from being warm to cold and snowy and see what the traffic change looked like then, just to give you a general idea.
-
Thanks Linda - I did try the Keyword Planner before I posted here but it only showed information through October. I'd like to see November. Do you have any idea how often Google updates that information?
-
You can get monthly search volume through Google Adwords Keyword Planner, where you can filter by date range. You can even compare to the previous month or the same month last year. (You have to have an Adwords account, but it doesn't cost anything to get one if you don't already have it.)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Why did I stop ranking on a keyword and how will I rank on it again?
I often see in my campaigns, that keywords which ranked on a page between spot 1 to 5 on the SERP stop being ranked on that respective page, causing the website to be in the 5th page or worse on Google. I also see that the keyword is not linked to a page anymore. What causes this to happen and how can I solve this from happening in the future? Capture.PNG
Moz Pro | | Ginovdw0 -
How can I see the keywords my competitors are ranking highly for?
I want to know which keywords I should be targeting to get the traffic from rival companies. I work for a travel company. Is there a way I can do this on Moz? Thanks so much!
Moz Pro | | nicolewretham1 -
Accurate Google Keyword Ranking for a domain
Hi Folks, SEO N00b here, in a new job so please go easy on me if i ask stupid questions. I'm looking for some clarification on Google Keyword rankings. I am looking for accurate Google Keywords rankings as when I log into Google Webmaster Tools I am given values like (6-10) for a ranking? When I used SEOMoz (Research Tools -> Keyword & Ranking -> Rank Tracker) it gives me an even less accurate range by simply saying >#50?Why is SEOMoz giving a completely useless metric? Why is its actual rank not shown? I know rankings are becoming less useful as a metric with Google moving toward personalized search but I still have reports to deliver to clients so the conversation of what metrics are going in the report is to be had another day. Right now I just want to get accurate rankings, from what I've found online Google Webmaster tools is recommended as the de-facto ranking tool but it doesn't provide accurate results so how can that be (yes I know it averages out the ranking but 6-10 is a range of values not a single value that represents an average) Dave
Moz Pro | | icanseeu0 -
How to change the compare date range on the keyword rankings report?
I'm new to SEO Moz, but not to SEO. I like SEOMoz's keyword rankings, but I also like to show clients improvement (hopefully) from the previous months' ranks. The default appears to be 1-week. How can you show improvement/decline from the previous month?
Moz Pro | | Brandon_Clay0 -
Keyword Rankings nos showing up?
My crawl was on Thursday and I am still not seeing any keyword rankings? This is happening to two different campaigns I have running. Is there something I need to do or is there something going on with the tool? Thanks,
Moz Pro | | hottwigg0 -
Find New Keywords Tool - Information is not accurate
When using the Find New Keywords tool, the information listed for Rank is often incorrect. I attached an image with two screen shots. One from the Find New Keywords Tool and the other is a Google search results page. In Incognito mode, I searched for the third item on the list, "Speak Creative Memphis." The results put us at #1 for that term, but the Keyword Tool shows that we're #4. Can you help me understand why there is a difference? keywordtool-ss.jpg
Moz Pro | | speakcreative1 -
I need a tool/tools to extract keywords from say 50 sites in one niche and then check the rank tor those sites
This is for telemarketing of seo services I want to have some insight into an industry before I call them could this be done with the adwords keyword tool api and then exported to excel. It would also be nice to have data on backlinks say from seo moz opensite explorer.. Its just that the research you do before you even call a potential client is so time consuming and you can never really check to see how they are ranking for there main keywords manually. We are trying to automate as much of this initial research as possible... Any Idea's Thanks
Moz Pro | | duncan2740 -
Related Backlinks by Keyword SERP results
Is there no tool to search a keyword and find related backlinks among the top10,20,30 SERP results?
Moz Pro | | FirePowered0