Do these items affect Google ranking or Quality Score?
-
Hi community, After my first crawl of a site that I'm working to improve the SEO on, I find that I have about 500 issues regarding missing Alt Text and Title text for images on my site, as well as about 175 issues with regard to duplicate meta description, missing meta descriptions, and too short/too long meta descriptions. My client is not sure it matters to fix these items and only wants to do so if they have an affect on Google ranking or Quality Score. Does anyone know? Thanks!
-
I agree and I disagree. I know in this case it could be considered "low priority" but in all reality, this is the snippet you want showing when someone searches for your keyword, so it really should be optimized with the rest of the meta data, all at one time. Changing bits and pieces isn't the most efficient way to get it done. It is more likely to see a change in rankings when the on page optimization is all completed correctly at one time.
Use the on page grader tool here to double check each page individually. It will give you a list of the things you need to change to best optimize a page for a particular key term.
-
Fix the alt and title tags on the images, and while you're at it rename the images so they are relevant as that was likely not done. As far as meta descriptions, that will not help you rank, but can affect clicktrhough rates in the SERPs. My thoughts are you probably have a lot more cleanup to do and adjusting meta descriptions should be a lower priority task.
-
The HTML data you are referring to is extremely important. This is first level SEO. Your HTML is the first part of on page optimization. That is where you highlight the keyword your page is about. If there are duplicate meta tags and descriptions you will have a really hard time ranking for any key terms in your content.
-
Yes all of those can negatively effect your ranking.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Want to remove google font
hi this is my site https://alcouponest.com/
On-Page Optimization | | Moshako
and i want to remove google fonts and use system fonts
what is the best plugin to do that
thx0 -
Unexpected ranking
We recently built a page for a client which consisted of a one paragraph of about 30-40 words, We weren't expecting this to rank, but it has ranked at #3 on UK Google. So, we are now trying to work out the likely reason for this, as pages which we have optimised do not rank this well. We realise there are a number of factors which influence ranking, but on this particular page we have a news module at the bottom of the page containing 8 short intros to other related content. Could it be that search engines are ranking for the main content shown by the menu link and the 8 short intros associated with that main content? Hope that makes sense. Thanks Ian
On-Page Optimization | | Substance-create0 -
Domain authority decreased but rankings increased
Hello! I'm a bit confused. It seems the industry as a whole that my company operates in has taken a bash from the update a few days ago as all of the competitiors have taken a hit to their domain authority. What is confusing is that my websites rankings have increased as well. There has been a change to the robots.txt file in an effort to stop being crawled by SEMRush which is messing with my site stats but that is the only change. Thanks in advance, Ben
On-Page Optimization | | Ben-Cleaver1 -
Client is not ranking on Google For Brand Name Search but is on Yahoo and Bing
We have a mobile app development client that recently 6 months ago changed their domain name to www.FSStudio.com. So they are concerned that they don’t rank on the first page for the brandname phrase “FS Studio” On Google. They do rank on the first page for this phrase in Yahoo or Bing. But why is Google returning search results for stuff like Free Studio? I know this fairly obvious question which the answers may be that they need more authority or backlinks because their name happens to be a fairly competitive search for stuff that is unrelated. Any suggestions? We are going to be optimizing and creating a lot more content. Is this just that they need to mention their name FS Studio more frequently throughout their website? Here is a screenshot from Moz’s Keyword difficulty and SERP Analysis tool. agwlY9i.png
On-Page Optimization | | vabmediaseo0 -
Why isn't our site being shown on the first page of Google for a query using the exact domain, when its pages are indeed indexed by Google
When I type our domain.com as a query into Google, I only see one of our pages on the homepage, and it's in 4th position. It seems though, that all pages of the site are indexed by google when I type in the query "site:domain.com". There was an issue at the site launch, where the robots.txt file was left active for around two weeks. Would this have been responsible for the fact that another domain ranks #1 when we type in our own domain? It has been around a couple of months now since the site was launched. Thanks in advance.
On-Page Optimization | | featherseo0 -
Replacing website, same URL, lose ranking
We had to do a rush job for a client and get a website up very quickly. We had to just replace the existing files on the server, but URL stayed the same. Now "teeth whitening glasgow" which they were number #1 for isn't coming up. Know there is still some on page work to be done - but the link profile should still remain the same? Just looking for some advice to get back to where they were - should we do a website change of address or just verify the site in Webmaster and get all the on page done? Thanks, Laura
On-Page Optimization | | lauratagdigital0 -
Google vs. Bing
We are having some really good results with our SEO strategies for local search and long tail searches for our clients on Google; however, Bing is a completely different story in a couple of cases. What is Bing looking for that Google is not? We have even noticed that something may rank well in Bing then not show up at all in Google? Any help would be greatly appreciated.
On-Page Optimization | | Strategexe0 -
Does google treat all urls equal?
Sorry for the lame title, i couldn't think of a better one. I want to know if google treats this: http://www.domain.com/products/some-product-name the same as it would treat: http://www.domain.com/?products=some-product-name if not, could you tell me the differences?
On-Page Optimization | | adriandg0